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My name is Carlos Taborda, I'm the Founder of Launch Solid. For the past 10 years I've been building products for startups and Fortune 500 companies. I've recently become a podcaster and blogger to share my experiences with entrepreneurs who are creating tech products.
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THIS IS EXACTLY HOW I KILLED MY STARTUP
Carlos Taborda launchsolid.com/refresh
IDEA STAGE?
PLANNING
CREATION STAGE?
PROFITABLE?
IT’S BORING
• 8/10 Entrepreneurs I speak with skip it
• Usually first Step is getting a logo and business cards
• Second step is to find a developer
MY NAME IS CARLOS TABORDA
10+ YEARS BUILDING PRODUCTS
FOR STARTUPS & FORTUNE 500
3 LESSONS LEARNED AFTER KILLING MY
STARTUP
–Every Latino Mom
Casa de Herrero Cuchillo de Palo
–Every Non Latino Mom
The shoemaker’s son always goes barefoot
2010 WEBBYNODE!!!
1MM/yr Annual Revenue
STEALTH MODE
• Revolutionary & Disruptive
• NDA!
• #1 - People Will Steal your Ideas
• #2 - The Idea is what Separates you from the Competition
• #3 - You Want to be First
ANTI STEALTH MODE
• #1 Prevents building pre-buzz
• #2 Limits Feedback Opportunities
• #3 Zero Validation
OUR STEALTH FAIL
• It was revolutionary
• We were scared our idea would be copied
• We did no validation
• No Problem = No Solution = No Product
BURNING PAINS
• Its easy to solve problems no body has. That’s what Stackfu did.
• Companies who solve a REAL BURNING pain are more likely to succeed
• If you are working on a ‘nice to have’ try start looking for a REAL BURNING pain people will pay REAL money for
NO BURNING PAINS = MEH.
• Stack-Fu Solved No MAJOR pains.
• It was a nice to have.
• Couldn’t build a business around it
BUSINESS IS EQUALLY IMPORTANT AS TECHNOLOGY
• Many startups usually neglect business at the beginning.
• It’s a Hackathon!
A COOL PRODUCT MAKES A BUSINESS NOT
PICK A TEAM
SOLVES A BURNING PROBLEM &
BUILDS A REAL BUSINESS
DONT WAIT TAKE ACTION TODAY!
LAUNCHSOLID.COM/REFRESH