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Have you considered Affiliate Marketing?
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Have you considered Affiliate Marketing?
Zaynab AhmedMarketing Executive
Francis Consultancy [email protected]
@francisconsults
linkedin.com/francisconsultancy
facebook.com/francisconsultancy
About MeWho Is Using Affiliate Marketing?
Affiliate marketing has been around for 12 years
It is now one of the highest grossing channels for marketing spend
Is Affiliate Marketing new?
At its core, affiliate marketing is simply using one website to drive traffic to another.
So what is Affiliate Marketing?
• Is a subset of Internet Marketing, a.k.a. Performance Marketing
• What is it about? Driving sales through third parties (I place your banner on my site and you pay me)
• Anything from mobile phones, holidays, dating, adult, finance, gaming to retail
• Different models: CPC, CPA, CPL Also CPM
• Affiliates (Publishers), Advertisers (Merchants) and Networks
• Agencies and technology solution providers
• Other areas to consider within Internet Marketing: Web Design and Creative, SEM (SEO), Display advertising (Behavioural re-targeting - Criteo), E-mail Marketing,Social Media, Mobile, Brand strategy consultancy, Online Reputation Management(tripadvisor example)
About MeAffiliate Marketing
• Product & price comparison sites (moneysupermarket.com)
• Cashback / rewards sites (quidco.com)• Voucher & discount sites (vouchercodes.co.uk)• Communities (blogs, forums, social media
sites, intranets)• Content sites
Already familiar with Affiliate Marketing?
Product & price comparison sites
Cashback / rewards sites
Voucher & discount sites
Communities (blogs, forums, social media sites, intranets)
Content Sites
Constantly shifting nature of digitalThe potential is massive!
• The opportunities presented by digital are significant and growing with no sign of slowing down.
• Companies want to capitalise on these opportunities.
• They need people with passions, intelligence and drive to help them.
Affiliate Marketing
Digital offers ‘instant feedback’ so any marketing efforts can be tracked and optimised.
Feedback
FeedbackFeedback
You might start at an agency and end up working client side after a year or two
Possible Career Path
Affiliate Marketing
Client - based Agency
-PPC-SEO-Social Media-Account Management
Mobile phones, holidays, dating, finance, gaming, retail
27/02/12
• Don’t worry if you don’t know what to do, but do know what you don’t want to do
• There are no right or wrong profiles. If you have the right skills, employers generally just want someone who can do the job well and quickly
• Understand that as a recent graduate you are more likely to start at the bottom of the ladder
• Technology is changing rapidly, this means opportunity
• Money is not as good as banking, but the job is much more satisfying!
• The more IT literate, the better
• Transferrable skills
About MeIs Internet Marketing For You?
1) Set up Google Alerts 2) Get a Twitter account 3) Update your LinkedIn profile4) Google yourself! Happy with the results? 5) Brand yourself online
5 Tips for Your Job Search
• We are used to looking after red brick talent• You are likely to get feedback and tips on how
to perform at interview• Leading to a greater chance of success in
landing a job• We build relationships with employers which
can pay dividends in your future career
What can Francis Consultancy do for you?
• LinkshareGlobal online marketing agencyOwned by an enormous e-commerce player and based in the US, with teams in Japan, the UK and Canada
Our Main Client
• Account Executive • £18,000 – £24,000• Fantastic training and progression in
international, market-leading companies• Private medical insurance, a matched
contributory pension scheme, permanent health insurance, season ticket loan, Give As You Earn, cycle to work scheme membership and free subsidised foreign language study sponsorship
What Do They Offer?
Sound good?
Send a CV to [email protected] and let us help you land the perfect grad job!
Want to Apply?
Thank You
merci
gracias
obrigado
شكرا
danke
תודה
謝謝
감사합니다
ขอขอบคุ�ณคุ�ณ ありがとう
grazie
спасибо
dank u wel
cảm ơn bạn
teşekkür ederimtack
शु�क्रि�या�
salamat
dziękuję
شکری کا آپ
mulţumesc
kiitos
köszönöm
hvala
diolch
σας ευχαριστώ
Any Questions?
@francisconsults
linkedin.com/francisconsultancy
facebook.com/francisconsultancy
Zaynab AhmedMarketing Executive
Francis Consultancy [email protected]
