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External Environment of
Business
Petrochemical-based plastic vsBioplatic
Top producers of Bioplastic in the world.
US, Europe and Asia Pacific.
Oligopoly.
High production (ADM and Cargill).
The Market
Competition in the market.
European Bioplatic organization.
High Development and lack of economies.
Mass Production of Bioplastic.
Development of crude oil.
Government and Patent
Control
Patent Law.
Product cost and selling prices.
Inaccessible to small-scale business.
Reasonable to register patents.
High cost of developing.
Environment
US Code of Federal Regulations. (CFR)
Federal Trade Commission.
Laws and provisions.
Biodegradability and compostable.
Environmental Standards.
Other countries regulations.
Technology and Available
Resources
Synthesis of non-edible cellulose and
cardanol
Willamina Lumber Company in Oregon
Cashew production in the South Pacific
Pictures from Wikipedia and Gizmag.com
What Are We?
• Limited Liability Company Limited Liability for debt
No double taxation
MGMT flexibility
Less IRS regulations
• Closed Corporation to going Open Corporation
Employees
BOD appointed by shareholders
CEO President etc.
Scientists, Software Developers, PR,
Janitors…
Completely automated production
PR Team: get the information to consumers!!
Controls
CEO big decisions BOD Majority Vote
Employee Empowerment
Scientists and S.D. make own decisions
unless huge company decision
Why? CONFIDENCE, EFFICIENCY,
MOTIVATION
Controls (cont.)
Balanced Scoreboard
Measure performance:
Financial Return
Customer Service
Business Process
Ability to learn and grow
Hierarchical and Decentralized
Close Contact with buyers and suppliers
Profit
• Sufficient income
• Strong brand
People
• Nurturing and fair work environment
Planet
• Environmentally beneficial business practices
Triple Bottom Line Performance
Profit Can completely replace PPE plastics
Cheap to produce
Easy to use in products
Recognizable to consumers
"Crude Oil Production Forecast to 2015." Gregor.us. 10 Nov. 2010. Web. 04 Oct. 2011. <http://gregor.us/oil/crude-oil-production-forecast-to-
2015/>.
• 30 million tons
of plastic waste
in 2009
• 1 billion plastic
bags yearly
• 500 plastic
cups for every
worker per year
• Chemical free
• Biodegradable
Planet
People
20% rule for employee pay
8% of all profit to Global Action Plan
No outsourcing, completely fair-trade