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Award-winning marketing communications pros team up to focus their deep industry experience and insight on helping clients in the electrical, lighting, lighting controls, energy efficiency, solar energy, and green building industries. We provide strategic and tactical expertise in market research, copy development, promotion, publicity, print, video, multimedia, web, Internet, and events.
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CarazoCommunicationsMarketing Solutions
for the Electrical, Lighting,
Controls & Energy
Efficiency
Industries
The Retrofit Target > Over 4 million U.S. buildings in need of energy-efficient electrical and lighting upgrades.
Most existing buildings were designed 10+ years ago; before lighting controls were mandated by code and part of the normal building design criteria.
A Booming Market >Energy-Efficient Solutions
Specializing in > Electrical Industry Marketing
Carazo Communications knows the markets for energy-efficient solutions and we can help you connect your brand with targeted contractors, integrators and distributors.
Our Electrical Marketing Group provides:• An understanding of the CII construction and retrofit markets • Award-winning Fortune 400 marketing experience • Successful launch, PR and promotional support of industry
brands• Strategic marketing communications in all media• Diverse energy efficiency and lighting industry resources• www.TheElectricalMarketingGroup.com
Your Marketing Goals + Our Industry Smarts
The Electrical Marketing Group is plugged into the electrical, lighting, energy efficiency, sustainability and green building markets.
Our unique team delivers: • Award-winning senior pros with extensive B2B marketing expertise• Knowledge of the electrical, lighting and controls product mix and
the specification, contractor, integrator and distribution channels• Strategically driven creative communications and promotion• Technical depth via our affiliation with XTRM Services, an energy
efficiency & lighting consulting firm • Highly responsive, flexible and cost-effective solutions
Tap Into Our Extensive Industry Experience
The Electrical
Marketing Group team has served many electrical industry manufacturers and organizations, as well as architectural,construction, and distribution firms, including >
• 360 Electrical• Appleton Electric Company• Chloride North America• Cooper B-Line• Cooper Wiring Devices• Enerlites• ESL Power Systems• HOK• IDEAL Industries• McGill Electrical• NAED• O-Z / Gedney• Siemens• Snake Tray• Springfield Electric Supply• TED Magazine• Toshiba Surveillance & IP Video
Benefit from Our Combined Industry Experience
Dan Carazo
Dan O’Connell
John Bursich
Sonia Coleman & Brett Coleman
Andy Bobrow
• Dan’s a veteran director of corporate branding and marketing for Cooper Wiring Devices with a decade of electrical industry experience as strategic marketer, journalist and author serving Cooper B-Line, NAED, Snake Tray, ESL Power Systems, 360 Electrical, & TED Magazine/TEDGreenRoom.com.
• For over 17 years Dan O’Connell has provided smart media PR exposure for technology and industrial companies interested in leveraging new technology, including Appleton Electric, IDEAL Industries, McGill Electrical & Toshiba Surveillance.
• For 11 years, John, an award-winning art director, managed the marketing communications group for Cooper B-Line.
• Brett and Sonia combine for over two decades of marketing experience including work with NAED, IDEA, IMARK Group & HOK; Brett provides web design, online data base and CMS implementation, interactive and print graphic design solutions; Sonia manages and writes communications projects & events.
• Andy is an award-winning filmmaker, producer/director/writer who creates technical multimedia and video programming.
TED GreenRoom > ”Green Electrical Sells”Energy Efficiency Marketing Blog
Exchanging thoughts with a broad network of industry experts, Dan Carazo reports weekly on the trends, products, standards, and technologies that shape the markets for energy-efficient products.
http://www.TEDGreenRoom.com
NAED > Commercial Green ElectricalUpgrades Brochure
NAED > Commercial Green Electrical, Lightingand Lighting Control Upgrades Brochure
NAED > Commercial Green BuildingUpgrades Brochure
NAED > Energy Efficiency & Lighting Controls Distributor Educational Program
Enerlites > Brand Positioning & Launch Programfor Lighting Controls and Devices
Enerlites > Brand Launch Program for Lighting Controls and Devices
Cooper B-Line > Ad for Commercial ElectricalConstruction Products
Cooper Wiring Devices > Electrical DevicesProduct Line Sales Brochure
TED Magazine > Article on Automated CommercialBuilding Construction Market
Swanstone > Website for Manufacturer ofResidential Construction Materials
IDEAL Industries > Media Placement of Feature Article
on Network Testing Procedures
Cooper Wiring Devices > Award-winning Brand Launch
Program for New Division
NAED > Commercial Green Electrical UpgradesContractor Brochure
Cooper Wiring Devices > Launch Ad for WiringDevices and Lighting Controls Upgrade
Chloride North America > Corporate Communications
for Power Protection/Conditioning Leader
Springfield Electric Supply Company >Customer Performance Overview
HOK > Building Design Resources Website forGlobal Architectural & Design Firm
NAED > Commercial Green Lighting & ControlsUpgrades Contractor Brochure
Cooper B-Line > Ad for Commercial DatacomCable Management System
Snake Tray > Catalog for Commercial Cable Management & Power Distribution Systems
Snake Tray > Catalog for Commercial Cable Management & Power Distribution Systems
Enerlites > Trade Booth for Green Building EventIntroducing New Brand
XTRM Services > CommercializingEnergy-Efficient Lighting Products & Services
Carazo Communications is affiliatedwith energy & lighting consulting firmXTRM Services.
As part of the XTRM Services team we can also provide:• Lighting and energy control product development,
technical product evaluation, design & Beta site testing• Market analysis• Energy specialist training• Sales channel strategies• Regional sales representation & management
Green Electrical $ells > Profit from the Booming Market
for Energy-Efficient Products & Services
Dan Carazo’s new book explains
how the energy efficiency mega-trend is reshaping construction, electrical sales and careers.
This marketing overview of the Green
Building market focuses on the keys to
profiting from the fastest growing
construction segment. Over 80 experts
share what’s in demand. And how to sell
it. Ideal for anyone involved with the built
environment. Paperback is available in
quantity at discount pricing.
Review Green Electrical $ells at:
http://www.createspace.com/3404445
CarazoCommunicationsDan Carazo
516 . 921 . 7199
www.TheElectricalMarketingGroup.
com
