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The History of Management Thought Mike Bejtlich Based on The History of Management Thought, 5th edition, 2005 by Daniel A. Wren

Capítulos 19, 20, 21 e 22

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Page 1: Capítulos 19, 20, 21 e 22

The History of Management Thought

Mike Bejtlich

Based on The History of Management Thought, 5th edition, 2005 by Daniel A. Wren

Page 2: Capítulos 19, 20, 21 e 22

Part Four

The Modern Era

Page 3: Capítulos 19, 20, 21 e 22

Chapter Nineteen

Management Theory and Practice

Page 4: Capítulos 19, 20, 21 e 22

The Modern Era

The Renaissance of General Management Fayol’s Intellectual Heirs Management Education Other Views of Managerial Work Peter Drucker: The Guru of Management

From Business Policy to Strategic Management

Markets and Hierarchies Governance and Agency Issues Management as an Integrating and Innovating Task Strategy and Views of the Firm Strategic Leadership and Evolutionary Dynamics

Page 5: Capítulos 19, 20, 21 e 22

The Renaissance of General Management

Henri Fayol – the first to propose a general theory of management

The elements of management describing what managers did (plan, organize, command, coordinate, and control).

The principles, which were lighthouses, or guides, to how to manage.

Henri Fayol

Page 6: Capítulos 19, 20, 21 e 22

Fayol’s Intellectual Heirs William Newman (1909-2002) – “the basic

objectives of the firm should define its place or niche in the industry, define its social philosophy as a business ‘citizen,’ and serve to establish the general managerial philosophy of the company” (Wren text)

George Terry (1909-1979)– first to call his book Principles of Management

Harold Koontz (1908-1984) and Cyril O’Donnell (1900-1976) – defined management as “the function of getting things done through others” in their popular text.

Page 7: Capítulos 19, 20, 21 e 22

Management Education The Gordon and Howell Report 1959: Asked: What are we teaching in business

schools and does this prepare our students for a career in a changing environment?

Cited the need for more courses in: The humanities and liberal arts. Mathematics. The behavioral and social sciences.

Compare a pre-1959 B-school curriculum to your current requirements.

Page 8: Capítulos 19, 20, 21 e 22

Management Theory Jungle – Harold Koontz (1908-1984)

Six Different Schools – management process, empirical, human behavior, social system, decision theory, mathematical schools.

Each can contribute, but some are “tools.” Causes of confusion and the “jungle warfare”

“The semantics jungle” Problems in defining management as a body of

knowledge The misunderstanding of principles through trying

to disprove an entire framework of principles when one principle was violated in practice

Inability or unwillingness of management theorists to understand each other.

Page 9: Capítulos 19, 20, 21 e 22

Other Views of Managerial Work

Henry Mintzberg (1939- observed five executives and concluded mangers perform ten roles within three categories: interpersonal, informational, and decisional.

Henry Mintzberg, courtesy of the University of Western

Ontario

Page 10: Capítulos 19, 20, 21 e 22

Other Views of Managerial Work Rosemary Stewart examined the

"demands," "constraints," and "choices“of a managers job.

John Kotter's studies of general managers and his finding of certain "demands" or regularities in all general managers' jobs that resemble traditional management functions. Note, also, the factors that cause these to vary.

Page 11: Capítulos 19, 20, 21 e 22

Other Views of Managerial Work Fred Luthans, Richard

Hodgetts, and Stuart Rosenkrantz studied 44 managers, recording activities and behaviors.

In Real Managers they note four categories: routine communication, traditional management, networking, and human resource management.

Richard M. Hodgetts

Page 12: Capítulos 19, 20, 21 e 22

The Search for Excellence Thomas Peters and Robert Waterman

identified eight attributes of corporate excellence in their best selling book, In Search of Excellence.

Peters and Waterman relied solely on financial measures in determining success.

Page 13: Capítulos 19, 20, 21 e 22

Management Education Revisited Harold Koontz revisited the management

theory jungle and expanded it from 6 to 11 approaches. Called for leading managers to narrow the gap

between professional practice and business schools.

Lyman Porter and Lawrence McKibbin surveyed management education for the AACSB. Called for professors to be more broadly

educated and possess relevant work experience.

Page 14: Capítulos 19, 20, 21 e 22

Peter Drucker (1909 –Guru of Management Practice

Drucker achieved prominence through his writings and consulting.

He asks: What is our business? Who I the customer? What does the customer buy? What does the customer consider value? What will our business be? And what should it be?

Peter F. Drucker

Page 15: Capítulos 19, 20, 21 e 22

Peter Drucker (1909 –Guru of Management Practice Importance on Innovation Key areas for setting objectives and

evaluating results Fortune magazine publishes a survey of the

most “admired” corporations. The areas that Fortune uses bear a strong resemblance to Drucker’s key areas.

Management by Objectives

Page 16: Capítulos 19, 20, 21 e 22

Peter Drucker (1909 –Guru of Management Practice

Drucker’s focus on managerial practice asks the lingering question: “Can our academic research have rigor and also be relevant to the practice of management?”

Page 17: Capítulos 19, 20, 21 e 22

From Business Policy to Strategic Management Markets and hierarchy

Echoing the work of earlier economists such as Say and Marshall, who saw management as a factor of production and able to provide competitive advantage, Ronald Coase, in a 1937 article, asked why have business firms?

Coase saw the firm as an alternative to the market with certain advantages in allocating resources.

Page 18: Capítulos 19, 20, 21 e 22

From Business Policy to Strategic Management

Markets and hierarchy Echoing the work of earlier economists such as

Say and Marshall, who saw management as a factor of production and able to provide competitive advantage, Ronald Coase, in a 1937 article, asked why have business firms?

Coase saw the firm as an alternative to the market with certain advantages in allocating resources.

Ronald Coase

Page 19: Capítulos 19, 20, 21 e 22

From Business Policy to Strategic Management Oliver Williamson (1932-) and the

“new institutional economics” saw the hierarchy of the firm being typically more efficient than markets because firms could internalize transaction costs (remember Commons?) and provide monitoring mechanisms to thwart, hopefully, opportunism.

Oliver Williamson

Page 20: Capítulos 19, 20, 21 e 22

From Business Policy to Strategic Management Governance and Agency Issues

If the firm, through management, is more efficient than the market, then the actions of those who govern the firm becomes more significant.

A number of individuals, such as Michael Jensen, criticize the behavior of those in the managerial hierarchy who serve their own interests rather than those of their shareholders.

The separation of ownership and control is an evergreen issue to catch the conscience that lies within.

Page 21: Capítulos 19, 20, 21 e 22

From Business Policy to Strategic Management Agency theory,

assuming it is a theory, creates situations that lead to opportunistic behavior.

Assumes that everyone will engage in opportunistic behavior—leading to contracts and other means of monitoring behavior.

Involves issues of trust, fidelity, and other appropriate behaviors in contrast to the assumptions of agency theory.

How do our assumptions about the behavior of others influence how we manage?

Page 22: Capítulos 19, 20, 21 e 22

Management as an Integrating and Innovative Task

Henri Fayol was a strategist. (See quote in Wren text.)

Arch Shaw (1876-1962) pioneered the study of business policy as a academic subject at Northwestern University.

Henri Fayol

Page 23: Capítulos 19, 20, 21 e 22

Management as an Integrating and Innovative Task

There is a rich heritage of “strategy” in Barnard, Newman, Drucker, and Chandler.

Strategic management has emerged as the “new” view of business policy and long range planning.

Alfred D. Chandler,Courtesy of Harvard Business School

Page 24: Capítulos 19, 20, 21 e 22

From Business Policy to Strategic Management Strategy and Views of the Firm

Michael Porter (and others) in industrial/organizational economics made key contributions to strategy.

Porter’s “five forces” framework, value chain and “generic” strategies.

Michael E. Porter,Courtesy of Harvard Business School

Page 25: Capítulos 19, 20, 21 e 22

From Business Policy to Strategic Management Strategy and Views of the Firm

Edith Penrose (1914-1996)asked why firms differed in performance, providing seminal insights for the resource based and the knowledge based views of the firm.

SWOT— In 1960s HBS policy group began use of the term.

Important developments in “core competencies” and “distinctive competencies” followed through the work of Wernerfelt, Rumelt, Barney, Prahalad, and Hamel.

Page 26: Capítulos 19, 20, 21 e 22

From Business Policy to Strategic Management Strategic Leadership and

Evolutionary Dynamics “Evolutionary economics”—how to create

and gain competitive advantages through innovation.

Organizational learning to “unbound” rationality and move to new and innovative forms of competitive advantage.

Strategic leadership—the bridge to general management theory.

Page 27: Capítulos 19, 20, 21 e 22

Summary General management theory reawakened

as organizations grew more complex and needed more broadly educated general managers.

Drucker and others emphasized the need to improve the practice of management.

General management also grew through a resurgence in industrial/organizational economics.

Business policy evolved to strategic management.

Page 28: Capítulos 19, 20, 21 e 22

Chapter Twenty

Organizational Behavior and Theory

Page 29: Capítulos 19, 20, 21 e 22

Organizational Behavior and Theory People and Organizations

Organizations and People

Page 30: Capítulos 19, 20, 21 e 22

Gordon & Howell Report 1959 Triggered more interest in the

behavioral and social sciences The behavioral/social scientists were trained

differently in research methods and drew on a different body of literature.

Human relations thought was modified by these behavioral scientists, providing for a transition from human relations to organizational behavior.

Page 31: Capítulos 19, 20, 21 e 22

Keith Davis (1918-2002) Mr. Human Relations Acts as a transition point for human

relations and organizational behavior. Defined human relations as “the

integration of people into a work situation in a way that motivates them to work together productively, cooperatively, and with economic, psychological, and social satisfaction.”

Modern Human Relations – Two Facets Organizational behavior Human relations

Page 32: Capítulos 19, 20, 21 e 22

Chris Argyris (1923 - Influenced by the humanist approach of

Abraham Maslow and the socio-technical process of E. Wight Bakke.

Indicated his feelings about how organizations neglected human needs.

Chris Argyris courtesy of the University of Western

Ontario

Page 33: Capítulos 19, 20, 21 e 22

Chris Argyris – Personality vs. Organization Certain organizational practices, such as the

division of labor, interfered with the development of health human personalities.

These practices promoted immature, not mature behavior.

In an attempt to self-actualize, individuals ran into the obstacles posed by formal organizations.

The result was defensive behaviors, with management reacting by becoming more autocratic or by turning to sugar-coated human relations.

Page 34: Capítulos 19, 20, 21 e 22

Chris Argyris

Page 35: Capítulos 19, 20, 21 e 22

Douglas McGregor (1906-1964)

Taught psychology at MIT. At Antioch College, McGregor found that

his classroom teaching of human relations did not always work in practice.

From these experiences, his ideas evolve and lead him to recognize the influence of assumptions we make about people and our managerial style.

Douglas McGregor

Courtesy of University of Western Ontario

Page 36: Capítulos 19, 20, 21 e 22

Theory X Management is responsible for organizing the elements

of productive enterprise – money, materials, equipment, people – in the interest of economic ends.

With respect to people, this is a process of directing their efforts, motivating them, controlling their actions, modifying their behavior to fit the needs of the organization.

Without this active intervention by management, people would be passive – even resistant – to organizational needs. They must, therefore, be persuaded, rewarded, punished, controlled – their activities must be directed. This is management’s task -- in managing subordinate managers or workers. We often sum it up by saying that management consists of getting things done through other people.

Page 37: Capítulos 19, 20, 21 e 22

Theory X (continued) Behind this conventional theory there are

several additional beliefs – less explicit, but widespread:

The average man is by nature indolent – he works as little as possible.

He lacks ambition, dislikes responsibility, prefers to be led.

He is inherently self-centered, indifferent to organizational needs.

He is by nature resistant to change. He is gullible, not very bright – the ready dupe of

the charlatan and the demagogue.

Page 38: Capítulos 19, 20, 21 e 22

Theory Y Management is responsible for organizing the elements of

productive enterprise – money, materials, equipment, people – in the interest of economic ends.

People are not by nature passive or resistant to organizational needs. They have become so as a result of experience in organizations.

The motivation, the potential for development, the capacity for assuming responsibility, the readiness to direct behavior toward organizational goals are all present in people. Management does not put them there. It is a responsibility of management to make it possible for people to recognize and develop these human characteristics for themselves.

The essential task of management is to arrange organizational conditions and methods of operation so that people can achieve their own goals best by directing their own efforts toward organizational objectives.

Page 39: Capítulos 19, 20, 21 e 22

Work is inherently distasteful to most people.

Most people are not ambitious, have little desire for responsibility, and prefer to be directed.

Most people have little capacity for creativity in solving organizational problems.

Motivation occurs only at the physiological and safety levels.

Most people must be closely controlled and often coerced to achieve organizational objectives.

Work is as natural as play, if the conditions are favorable.

Self-control is often indispensable in achieving organizational goals.

The capacity for creativity in solving organizational problems is widely distributed in the population.

Motivation occurs at the social, esteem, and self-actualization levels, as well as physiological and security levels.

People can be self-directed and creative at work if properly motivated.

Theory X Theory Y

Page 40: Capítulos 19, 20, 21 e 22

Personnel/Human Resource Management Human Resource Management did not

always receive the attention it deserved. An example is the Gordon and Howell’s 1959 assessment of personnel management.

John R. commons was the first to use the phrase “human resource.”

E. Wight Bakke appears to be the first person to cast personnel in a human resources framework.

Page 41: Capítulos 19, 20, 21 e 22

Personnel/Human Resource Management Wendell French was the first to add

human resources to a personnel management text.

The contributions of George Strauss, Leonard Sayles, and Thomas Kochan have enriched human resource management literature by noting it is complementary to industrial relations.

Page 42: Capítulos 19, 20, 21 e 22

Frederick Herzberg (1923-2000) His research emphasized job

enrichment (depth) rather than job enlargement

Job context (hygiene factors) – needed to be optimal to prevent job dissatisfaction. These factors (according to Herzberg) did not motivate.

Job content (motivators) – factors that did lead to motivation

Money (according to Herzberg) could motivate if it was seen as a reward for accomplishment; but if money was given without regard for merit, then it was a hygiene factor.

Frederick Herzberg

Page 43: Capítulos 19, 20, 21 e 22

Policies and Administration

Supervision

Working Conditions

Interpersonal Relations

Money, Status, Security

Achievement

Recognition for Accomplishment

Challenging Work

Increased Responsibility

Growth and Development

HYGIENE FACTORSENVIRONMENT

MOTIVATORSWHAT THEY DO

Motivation and Hygiene Factors

Page 44: Capítulos 19, 20, 21 e 22

THE JOB ITSELFAND THE

MOTIVATORFACTORS

RESPONSIBILITY ACHIEVEMENT

WORK ITSELF RECOGNITION

GROWTH

ADVANCEMENT

THE JOB SURROUNDINGSAND THE

HYGIENE FACTORS

SUPERVISION

BENEFITS

INTER-PERSONALRELATION-

SHIPS

SECURITY

SALARY

STATUS

COMPANYPOLICY AND

ADMINIS-TRATION

WORKINGCONDITIONS

Motivation and Hygiene Factors

Page 45: Capítulos 19, 20, 21 e 22

Work Design Richard Hackman, Edward Lawler, and

Greg Oldham’s work extended Herzberg’s notions by adding a situational (it depends…) dimension Key job characteristics Depending on an individual’s “growth-need

strength,” these characteristics could be amplified to make the job more meaningful.

Page 46: Capítulos 19, 20, 21 e 22

Motivation: Expectancy Theory Victor Vroom

The expectancy theory of Victor Vroom helps explain the choosing process among individuals in terms of the value (valence) of the reward and the expectancy of receiving the reward.

Victor Vroom

Page 47: Capítulos 19, 20, 21 e 22

Expectancy Theory

Page 48: Capítulos 19, 20, 21 e 22

Expectancy Theory Lyman Porter and

Edward Lawler extended Vroom’s work with their model of expectancy.

Page 49: Capítulos 19, 20, 21 e 22

Expectancy Theory(Lyman W. Porter – Edward E. Lawler III)

Performance(Accomplishments)

6

Value of Reward

1

Effort

3

RolePerceptions

5

AbilitiesAnd

Traits

4

IntrinsicRewards

7A

ExtrinsicRewards

7B

Satisfaction

9

PerceivedEquitableRewards

8

Revised Diagram of the Theoretical Model

SOURCE: Managerial Attitudes and Performance, 1968, Richard D. Irwin Inc.

PerceivedEffect-Reward

Probability

2

Page 50: Capítulos 19, 20, 21 e 22

Equity Theory Equity theory is not a

new one but focuses on how individuals perceive their reward or pay compared to what others are receiving.

Issues of social justice and distributive justice are involved in the theories of Stacy Adams and Elliot Jaques. Elliot

Jacques

Page 51: Capítulos 19, 20, 21 e 22

Edwin Locke – Goal Setting Theory

Over a 35 year period, research has demonstrated its practical and theoretical value.

Money is a motivator because of its “instrumentality” or as an economist would say, money is a medium of exchange for the things we want.

Goal setting theory is rooted in the work of Taylor, the Gilbreths, Drucker, Cecil Mace, and Thomas Ryan.

Individuals need specific rather than general goals.

Edwin Locke History of Management Thought by D. Wren

Page 52: Capítulos 19, 20, 21 e 22

Edwin Locke – Goal Setting Theory The goals should be challenging but not exceed the

person’s ability. Performance feedback is essential. Goal-setting by management works best when

people are already internally motivated by a need to achieve.

Participative goal-setting works best for individuals with a lower need for achievement, and when they are familiar and at ease with participative management techniques.

Goal-setting is related to self-efficacy in terms of how goals are chosen and how results are fed back.

Page 53: Capítulos 19, 20, 21 e 22

LeadershipRensis Likert (1903-1981)

Rensis Likert

Leadership is a part of general management theory

Likert proposed four types of leadership termed System 1-4.

Page 54: Capítulos 19, 20, 21 e 22

LeadershipRensis Likert

The key to good leadership, according to Likert, is to move toward System 4 by:

The principle of supportive relationships

The use of group decision making and supervision. “Link pins” is important here.

Setting high performance goals

“System 5” was further developed by Jane Gibson Likert – influenced by Mary Parker Follett.

Page 55: Capítulos 19, 20, 21 e 22

Fred Fiedler – Situational or Contingent Leadership Theories Fiedler suggested that

leadership style "depends" or is contingent upon certain leader orientations and situational characteristics

LPC scale to measure leadership style

Situational factors of: Leader-member relation Task structure Position power, meaning

formal authority

Fred Fielder

Page 56: Capítulos 19, 20, 21 e 22

Situational Leadership

Page 57: Capítulos 19, 20, 21 e 22

Situational Leadership

Depending on the situation, high LPC or relationships-oriented leaders fared best in situations that were intermediate in favorableness.

Low LPC leaders tended to perform better in either very favorable or very unfavorable situations.

Page 58: Capítulos 19, 20, 21 e 22
Page 59: Capítulos 19, 20, 21 e 22

Fiedler Investigations of Leadership

1 Good Structured Strong Directive

2 Good Structured Weak Directive

3 Good Unstructured Strong Directive

4 Good Unstructured Weak Permissive

5 Moderately poor Structured Strong Permissive

6 Moderately poor Structured Weak No data

7 Moderately poor Unstructured Strong No relationship found

8 Moderately poor Unstructured Weak Directive

Leadership StyleCorrelating with

Effectiveness

PositionPower

TaskStructure

Leader-MemberRelationsCondition

Group Situation

Page 60: Capítulos 19, 20, 21 e 22

Leadership Theories Bob House and Gary Dessler’s “path-

goal” theory focuses more on the role of the leader in identifying people’s needs and providing means for subordinates to satisfy those needs. The difference in this notion, contrasted with Fiedler, is that the same leader could be task or relationship oriented.

Page 61: Capítulos 19, 20, 21 e 22

Leadership Theories Charisma re-emerges in modern theory. Charismatic leaders may attract followers

for evil ends (Hitler, Bin Laden, etc.) Transformational leadership also reflects

the trend toward personality traits of leaders.

Is charisma too unstable for organizational continuity, as Max Weber suggests?

Page 62: Capítulos 19, 20, 21 e 22

Leadership Theories James McGregor Burns’ transactional and

transformational leadership also reflects the trend toward personality traits of leaders.

George Graen and leader-member exchange theory has enriched our study of interpersonal relations.

Leader-member exchange theory furthers understanding of intra-organizational connections.

Page 63: Capítulos 19, 20, 21 e 22

Organizations and People Organizations as Open Systems

Chester Barnard’s idea of the organization as including investors, suppliers, etc. was an early example of viewing the organization as an open system.

Ludwig von Bertalanffy’s (1901-1972) system theory furthered the idea of organizations as open systems. He was a biologist.

Page 64: Capítulos 19, 20, 21 e 22

Organizations as Open Systems - Joan Woodward

Researched the impact of technology on organizational structure.

Classified organizations by the complexity of the technology used.

Joan Woodward

Page 65: Capítulos 19, 20, 21 e 22

Joan Woodward

Page 66: Capítulos 19, 20, 21 e 22

Organizations as Open Systems The Aston Group also considered

technology but arrived at different findings than Woodward.

Paul Lawrence and Jay Lorsch's viewed the impact of environmental factors on structure Rate of change in environmental conditions Certainty of information available Time span of feedback of results from

decisions.

Page 67: Capítulos 19, 20, 21 e 22

Behavioral Theories of the Firm Emphasis on internal processes of coalitions,

organizational learning, conflict resolution, and so forth was a new approach. Representatives of this approach are Richard Cyert & James March, Daniel Katz & Robert Kahn, and Karl Weick.

Another emphasis was on external forces and factors as primary shapers of the organization. Jeffrey Pfeffer & Gerald Salancik, Michael Hannan & John Freeman, and John Meyer & Richard Scott are cited as representatives.

Page 68: Capítulos 19, 20, 21 e 22

The Paradigm Wars “Paradigm,” a model, example, or pattern to

help us view organizations. Disagreements about the number of

contemporary paradigms exist — some indicating this as a sign of progress and others seeing this as creating an organization theory jungle.

Miner’s analysis of 73 theories is important as he indicates no organization theory high in estimated scientific validity or usefulness in application.

Page 69: Capítulos 19, 20, 21 e 22

Strategy and Structure Chandler’s study led to the idea that

“structure follows strategy.” Fayol saw the need for a “fit” between

structure and the “objectives, resources, and requirements” of the firm.

In the 1960s and 1970s, economic and political factors influenced many mergers and acquisitions as firms diversified outside of their industry.

Page 70: Capítulos 19, 20, 21 e 22

Summary The influx of behavioral scientists into

business schools brought different perspectives, research tools, and ideas.

Their impact was felt on organization design and job design.

Personnel management evolved into human resource management.

Organizational theory evolved from a number of factors, internal and external.

Better theory, it was suggested, can be built by examining successful practice.

Page 71: Capítulos 19, 20, 21 e 22

Chapter Twenty One

Science and Systems in Management

Page 72: Capítulos 19, 20, 21 e 22

Science and Systems in Management Operations Research – World War II Ideas the U.S. took to Japan Impact of Computers

Page 73: Capítulos 19, 20, 21 e 22

Quest for Science in Management Scientific Method – roots in Aristotle,

Descartes, Babbage, and scientific management

Operations research – developed in Great Britain during World War II by P.M.S. Blackett and others.

Page 74: Capítulos 19, 20, 21 e 22

Patrick Maynard Stuart Blackett (1897-1974)

Attempted to apply the scientific method and to quantify complex problems.

“Blackett’s Circus” was a team of specialists who could bring a variety of techniques to apply to problems.

Operations research applications after the war were primarily in the area of production management.

Patrick Blackett

Page 75: Capítulos 19, 20, 21 e 22

Frederick Taylor Revisited Used specialists in his

metal-cutting experiments, suggesting numerous parallels between management science and scientific management.

“Optimal Decisions” – is this the “One Best Way?”

The search was for a use of science in management, not a science of management.

Frederick W. Taylor

Page 76: Capítulos 19, 20, 21 e 22

Production Management in Transition Gordon and Howell’s 1959 remark “Production

management courses are often the repository for some of the most inappropriate and intellectually stultifying materials to be found in the business curriculum…”

Also, they recommended more mathematics for business school students.

Production management and operations research merged into into production/operations management.

Page 77: Capítulos 19, 20, 21 e 22

Gantt Chart The Gantt Chart concept was extended

with newer variations for planning and controlling, PERT and CPM (Critical Planning Method)

PERT and CPM together plan a network of activities, their relationships, and their interaction along a path to a given completion point.

Page 78: Capítulos 19, 20, 21 e 22

Gantt Chart

Page 79: Capítulos 19, 20, 21 e 22

Old Lessons Relearned Product quality was important historically – the

hallmark concept allowed customers to connect quality with the maker of the firm (Carnegie).

Some maintained that the U.S. forgot how to complete which enabled the Japanese to use U.S. experts such as W. Edwards Deming, Joseph Juran, and others for statistical quality control.

Wickham Skinner – incorporating manufacturing into overall corporate strategy.

Richard Schonberger – integrating the firm around a “chain of customers.”

Page 80: Capítulos 19, 20, 21 e 22

Old Lessons Relearned Statistical quality

control was pioneered at Western Electric by Walter Shewhart (1891-1967).

Edwards Deming (1900-1993) revived Shewhart’s ideas and took them to Japan.

W. Edwards DemingCourtesy of the University of Western Ontario

Page 81: Capítulos 19, 20, 21 e 22

Old Lessons Relearned Joseph Juran (1904-) also influenced by

Shewhart and Taylor. Japanese developed quality circles. Wickham Skinner – incorporating

manufacturing into overall corporate strategy.

Richard Schonberger – integrating the firm around a “chain of customers.”

Page 82: Capítulos 19, 20, 21 e 22

Inventory Management Materials Requirements Planning (MRP)

developed. Taiichi Ohno and “just-in-time” planning

for materials delivery was influenced by earlier work at Ford Motor Company.

Page 83: Capítulos 19, 20, 21 e 22

Systems and Information “Systems” – an ancient

concept found new meaning in General Systems Theory (GST)

GST – a product of Ludwig von Bertalanffy, was a Gestalt concept. The GST view was:

Study of the whole organism

Organisms sought equilibrium

All systems were openLudwig von Bertalanffy

Page 84: Capítulos 19, 20, 21 e 22

Norbert Weiner (1894-1964)- Cybernetics

Developed cybernetics Cybernetics fits into

GST by providing feedback loops so systems could “learn.”

Example: consider a firm that scans its environment to sense changes that need to be incorporated into future plans (strategic planning).

Norbert Weiner

Page 85: Capítulos 19, 20, 21 e 22

Computer Age to the Information Age – Death to the Slide Rule

“The Faber-Castell 67/87 is a plastic 6-inch simplex pocket rule with the Reitz scale arrangement and extended, self-documenting scales. It's a nice little rule, and that's before you discover its secret: flip it over, and there's a 6-digit addiator on the back!”Source: http://www.toddtolhurst.com/sliderules/fc67-87.html

Page 86: Capítulos 19, 20, 21 e 22

Computer Age to the Information Age Alan Turing - a specialized

machine to break the German Code.

Herman Hollerith, founded the firm that became IBM; his punch cards were reminiscent of the Jacquard loom.

John Atanasoff – built an electronic digital computer for Iowa State University in the 1930’s; his ideas were plagiarized by Mauchly and Eckert.

John V. AtanasoffCourtesy of Iowa State University

Page 87: Capítulos 19, 20, 21 e 22

Computer Age to the Information Age

Early computers were monsters, slow, expensive, and with limited applicability. This was the EDP stage of computer evolution.

Computer technology evolved rapidly from vacuum tubes to microcircuitry.

IBM1401

Source: http://www.computinghistorymuseum.org/

Page 88: Capítulos 19, 20, 21 e 22

Computer Age to the Information Age

JoAnne Yates noted that technological adoption, such as computers, comes not with the invention or advancement but when managers see an application for the new technology.

Computers have benefited production/operations management, such as Computer-Assisted-Design (CAD).

Management Information Systems replaced EDP for providing information to management enabling computer-assisted decision making technologies.

JoAnne YatesCourtesy of Dr. Yates

Page 89: Capítulos 19, 20, 21 e 22

Summary The chapter traced the search for order

through science and systems in management. Operations research was viewed as a modern

version of early scientific approaches to problem solving.

Others outstripped U.S. industrial productivity gains as they learned production lessons overlooked in the U.S.

The development of computers and microcircuitry led to new methods to assist managerial decision making.

Page 90: Capítulos 19, 20, 21 e 22

Chapter Twenty-Two

Obligations and Opportunities

Page 91: Capítulos 19, 20, 21 e 22

Obligations and Opportunities Individuals, Organizations, and Evolving

Expectations Management Opportunities in a Global

Arena

Page 92: Capítulos 19, 20, 21 e 22

Individuals, Organizations, and Evolving Expectations Ethics

“The moral ‘oughts’ that sustain a civilized society.”

Business ethics is an ancient issue: St. Thomas Aquinas – the “just price” as the market

price without collusion, fraud, and coercion Johannes Nider (from chapter 2) and the quest for

ethical business practices in the early fifteenth century.

Joseph Wharton, founder of the first collegiate school of business, was very specific about ethics in the business school curriculum.

Page 93: Capítulos 19, 20, 21 e 22

Business Ethics Johnson and Johnson’s credo is illustrative of

both ethical and social responsibility issues (ex: Tylenol crisis).

Agency Theory – considered new, but an old issue relative to principal-agent relations. As the ownership of firms was separated from its management, there was heightened interest in this notion of agency.

John Shad – donation of $23 million to the Harvard Graduate School of Business to teach business ethics.

Page 94: Capítulos 19, 20, 21 e 22

Business & Society Ethics – individual moral conduct Social Responsibility – expectations by others about the

conduct of the firm Business leaders are long-standing patrons of the arts.

Example: Carnegie gave $480 million during his lifetime The Federal Revenue Act of 1935 was a step toward

corporate philanthropy—but it became law during an economic depression.

Morrell Heald’s quote about business people and philanthropy. Do your students agree with this point of view?

A. P. Smith Manufacturing Company vs. Barlow established the precedent for modern corporate philanthropy

Page 95: Capítulos 19, 20, 21 e 22

Business & Society Donna Wood’s findings concerning the

Meat Inspection Act (1906) and the Pure Food and Drug Act (1906) show the positive role of business leaders.

Howard Bowen provided one definition of social responsibility and observed that business firms alone could not solve the problems of economic life.

Page 96: Capítulos 19, 20, 21 e 22

Business & Society Keith Davis suggests an interesting maxim: “If

you mess it up, you clean it up.” “Stakeholder” – a term that has come into use

to describe those others who are affected by business decisions (originated by the Stanford Research Institute)

Ansoff’s distinction between “objectives” and “responsibilities” – secondary responsibilities cannot be met unless economic objectives had been achieved. (Ideas taken from Peter Drucker).

Page 97: Capítulos 19, 20, 21 e 22

Business & Society Archie Carroll’s

categories of responsibilities: Economic - primary Legal – regulations

& rules Ethical –

expectations of how the firm should conduct its business

Discretionary – voluntary choices.

Archie Carroll

Courtesy of Professor Carroll

Page 98: Capítulos 19, 20, 21 e 22

Business & Society –Archie Carroll

Dr. Carroll, attended Dan Wren’s first doctoral course on management history; Notes from that class became the foundation of his own management history course at the University of Georgia. Dr. Wren would use the notes as a foundation for the first edition of his book.

Archie Carroll

Courtesy of Professor Carroll

Page 99: Capítulos 19, 20, 21 e 22

Business & Society –Archie Carroll

Archie Carroll was a student in Dan Wren’s first doctoral course on management history at Florida State University.

Notes from that first course became the foundation of Dr. Carroll’s own management history course at the University of Georgia.

The notes from that course would also be the foundation for Dr. Wren’s first edition of this book.

Dr. Daniel A. Wren

Page 100: Capítulos 19, 20, 21 e 22

Management Opportunities in a Global Arena

Trade – political strategy Example: policy of

mercantilism Adam Smith advocated a

market economy to replace mercantilism and the wars fostered those policies.

David Ricardo (an early 19th century economist and advocate of free trade with each nation) – finding its comparative advantage.

David Ricardo

Page 101: Capítulos 19, 20, 21 e 22

Management Opportunities in a Global Arena Advances in transportation and

communication technology enabled a new era for multinational business.

The U.S. was an importer of capital until about 1914, i.e., the U.S. was a debtor nation.

The tire and rubber industry is presented as one example of the disappearance of U.S. firms in the global market. Are there other industries? Where does the U.S. have comparative advantage?

Page 102: Capítulos 19, 20, 21 e 22

Managing Across Cultures “Culture” is hard to

define but is used here as a set of beliefs held in common by a group of people about economic, social, and political behavior.

Bernard Bass noted differences between cultures in the leadership literature in Bass and Stogdill’s Handbook of Leadership

Page 103: Capítulos 19, 20, 21 e 22

Managing Across Cultures Bill England and his colleagues focused

on differences in the meaning of working.

The “centrality of work” notion affects how leaders would motivate in different countries.

Page 104: Capítulos 19, 20, 21 e 22

Managing Across Cultures Geert Hofstede (1928 - )

describes cultural differences in different countries.

Individualism vs. collectivism (group orientation);

Power Distance: The level of preference for equality or inequality within groups:

Uncertainty avoidance: The preference for risk vs. structure.

Masculinity (assertiveness) vs. femininity (tender values).

Long term vs. Short term orientation.

Geert Hofstede

Courtesy of Prof. Hofstede

Page 105: Capítulos 19, 20, 21 e 22

Last Thoughts ……from Peter Drucker “I would hope that American managers—

indeed, managers worldwide—continue to appreciate what I have been saying almost since day one: that management is so much more than exercising rank and privilege; it’s so much more than ‘making deals.’ Management affects people and their lives, both in business and in many other aspects as well. The practice of management deservers our utmost attention; it deserves to be studied” (Drucker, 1995, p. 351-352).

Page 106: Capítulos 19, 20, 21 e 22

Summary Ethics, codes of moral conduct, have long

been a concern of history, but people still struggle to make the right decisions.

Managers’ responsibilities are more complex with the introduction of stakeholders.

Advancements in transportation and communication have made the world a closer place.

Stereotypes of individuals and nations must be avoided.

Page 107: Capítulos 19, 20, 21 e 22

Internet Resources Academy of Management – Management History Division

Websitehttp://www.aomhistory.baker.edu/departments/leadership/mgthistory/links.html

List of Internet Resources compiled by Charles Booth http://www.jiscmail.ac.uk/files/MANAGEMENT-HISTORY/links.htm

Western Libraries Business Library – Biographies of Gurushttp://www.lib.uwo.ca/business/gurus.html

Henry Mintzberghttp://www.henrymintzberg.com/

Thought Leaders Forum – Mintzberghttp://www.pfdf.org/leaderbooks/mintzberg/

Rensis Likert http://www.accel-team.com/human_relations/hrels_04_likert.html

David C. McClelland http://www.accel-team.com/human_relations/hrels_06_mcclelland.html

Peter Drucker Interview http://www.cio.com/archive/091597_interview_content.html

Page 108: Capítulos 19, 20, 21 e 22

Internet Resources Drucker - Leader to Leader Institute

http://www.leadertoleader.org/ Ludwig von Bertalanffy (1901--1972)

http://www.isss.org/lumLVB.htm Chris Argyris

http://www.accel-team.com/motivation/chris_argyris_00.html Douglas McGregor

http://www.accel-team.com/human_relations/hrels_03_mcgregor.html Frederick Herzberg http://www.accel-team.com/human_relations/hrels_05_herzberg.html Victor Vroom

http://www.som.yale.edu/Faculty/vhv1/ Edwin A. Locke

http://www.edwinlocke.com/ http://www.rhsmith.umd.edu/mao/faculty/elocke/

Fred Fiedler http://www.thoemmes.com/dictionaries/bdm_fiedler.htm

Joan Woodward http://www.lib.uwo.ca/business/WOODWARD.html

Page 109: Capítulos 19, 20, 21 e 22

Internet Resources Joan Woodward

http://www.lib.uwo.ca/business/WOODWARD.html P.M.S. Blackett

http://www.nobel.se/physics/laureates/1948/blackett-bio.html Deming Institute

http://www.deming.org/ Ludwig von Bertalanffy

http://www.isss.org/lumLVB.htm Norbert Wiener

http://www-groups.dcs.st-and.ac.uk/~history/Mathematicians/Wiener_Norbert.html

What are Cybernetics? http://pespmc1.vub.ac.be/CYBSWHAT.html

Death of the Slide Rule http://www.xnumber.com/xnumber/hp.htm

John Vincent Atanasoff http://www.cs.iastate.edu/jva/jva-archive.shtml

David Ricardo http://socserv2.socsci.mcmaster.ca/~econ/ugcm/3ll3/ricardo/

Page 110: Capítulos 19, 20, 21 e 22

Internet Resources Geert Hofstede

http://spitswww.uvt.nl/web/iric/hofstede/ Managing Oneself by Peter F. Drucker

http://www.pfdf.org/conferences/drucker99.html Ansoff Matrix

http://www.quickmba.com/strategy/matrix/ansoff/

Page 111: Capítulos 19, 20, 21 e 22

End of Part Four