27 May 2013 Slide 1

SKF – a truly global company

•  Established 1907 •  Sales 2012 SEK 64,575 million •  Employees 46,775 •  Production sites around 140 in 28 countries •  SKF presence in over 130 countries •  Distributors/dealers 15,000 locations •  Global certificates ISO 14001

OHSAS 18001 certification

October 30, 2007 © SKF Group Slide 2

Why does SKF do search and for what purpose?!?

1

October 30, 2007 © SKF Group Slide 3

Search@SKF: The Ocean of Information

We have to reach out! Let’s launch a new database! If we

channel the same information twice, chances of reaching out are doubled!

How, and where to start looking for the info I need? If I find information –

how do I know that it is up-to-date and correct?

What a shame that they do the same things twice, without coordination and structure! I’ll try to clean up selected parts of this mess. But I

need more resources to maintain the order.

Indirect effects Frustration Lost opportunities? Alternative costs

Why Search? Reduce retreival time Enable global reach Enable decision-making

October 30, 2007 © SKF Group Slide 4

2 SKF Enterprise Search

October 30, 2007 © SKF Group Slide 5

How Enterprise Search fits in SKF and how we decide what needs to be done

Enterprise Search

- SKF Vision: ”Equip the world with SKF knowledge”

- SKF Business strategies

- SKF IT strategies

-  Technology trends, industry benchmark

Intranet

Strategy: SKF at my fingertips

Operational and business support teams 1.2 IT 1.4 Business

:: Process Decision Team :: Balanced Scorecard - User Satisfaction index - Response times, up-time - Actual vs Potential users - Competency development - Tickets closed, open, delivered

Internet

~25k unique users ~300k queries

October 30, 2007 © SKF Group Slide 6

Search@SKF: Portfolio Overview

S2S S2U

Indexed Content & Linguistics

Personal content

Sear

ch A

naly

tics

Team content

Global content

Con

sum

e C

ontr

ibut

e

S2C

Proc

ess

Findit Media Repository

Toolbar

Internal

E-business/ E-commerce SKF.com

External Mobile

External

App

External content

Service 2 Systems Service 2 Users

Service 2 Contributors

Intranet Media App

Internal

CRM

Core capabilities: ’Process a lot of data, quickly and with quality’

Internal

October 30, 2007 © SKF Group Slide 7

3 Examples of deliverables

October 30, 2007 © SKF Group Slide 8

Example 1: SKF Product Search

SKF Product Catalogue 1

SKF Product Catalogue 2

SKF Product Catalogue 3

SKF Product Catalogue 4

SKF Product Catalogue N

Intranet

App

SKF.com

Webapps

SSO, Product Data Model, Harmonisation

October 30, 2007 © SKF Group Slide 9

Example 2: Search-driven objects on SKF Intranet

Query builder

Media Repository

SKF Intranet

Real-time updates

October 30, 2007 © SKF Group Slide 10

Example 3: SKF.com

•  ONE search solution on the site

•  ~170k monthly queries

•  ~10.000 monthly users

•  Supporting 11 local languages

•  Results tuned to where you sit

•  Global keymatch process

•  Content from outside SKF.com CMS using SaaS

October 30, 2007 © SKF Group Slide 11

4 Challenges ahead

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Challenges ahead

1) Organisationally and functionally Establish a cross-functional organisation to support and drive the SKF Enterprise Search Programme forward: • Secure synergies (business and IT) across the different SaaS subscribers • Build further knowledge about search and get more buy-in 2) Explore capabilities and handle expectations from B2C players • Business development: Search can do so much, where to start – and where is the end? • Managing expectations: Users in an Enterprise use search like Google – these drive expectations on Findability internally