Cannes Lions Initiative Unlocking The Power of Mobile

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Cannes Lions Initiative Unlocking The Power of Mobile

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  • Cannes Lions Initiative "Unlocking The Power of Mobile" 21 June, 2010

  • Bader pointed out that there were four wins for marketers in mobile: 1. Media ROI2. In-Store & Shopper Marketing3. Loyalty & CRM Programme Management4. Consumer Engagement with Brands

    SMS programmes to get people engaged and better ROI than PC are some important aspects of Media ROI. Through in-store and shopper marketing, marketers can get them interested in multiple products.