Candidate attraction

by Toronto Training and HR

December 2014

1

CONTENTS3-4 Introduction5-7 Improving the attractiveness of an employer8-9 Posting vacancies online10-11 Native apps12-13 Mobile web14-15 Attraction in high-tech industries16-17 Attraction in banking and financial services18-19 If you were designing the best organization in the world to work for… 20-21 The dream employer22-23 Where traditional job descriptions fall down 24-27 Learning from Prince George…28-29 Successful initiatives used in Sweden30-31 The basic marketing cycle from the perspective of attraction32-33 Where do organizations struggle with attraction?34-35 Changing management approaches linked to attraction36-37 Branding and attraction38-39 Corporate social responsibility and attraction40-41 Organizational characteristics and attraction42-43 Reward and attraction44-46 What are the best employers doing to attract fortysomethings?47-49 What young people expect in 201550-51 Conclusion, summary and questions

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Introduction

3

Introduction to Toronto Training and HR

Toronto Training and HR is a specialist training and human resources consultancy headed by Timothy Holden

10 years in banking

15 years in training and human resources

Freelance practitioner since 2006

The core services provided by Toronto Training and HR are:

Training event design

Training event delivery

HR support with an emphasis on reducing costs, saving time plus improving employee engagement and morale

Services for job seekers4

Improving the attractiveness of an

employer

5

• Review job descriptions and selection criteria

• Review and amend the hiring processes and systems

• Remove any bias from selection

• Innovate the recruitment reach

6

Improving the attractiveness of an employer 1 of 2

• Advertise effectively

• Communicate hiring policies and procedures

• Analyze the selection process and the selection team

• Hire internally where possible

• Measure attractiveness 7

Improving the attractiveness of an employer 2 of 2

Posting vacancies online

8

Where to post?

• Questions to ask

9

Posting vacancies online

Native apps

10

• Definition

• Advantages

• Disadvantages

11

Native apps

Mobile web

12

• Definition

• Advantages

• Disadvantages

• Why go mobile web?

13

Mobile web

Attraction in high-tech industries

14

What attracts people to join?

• The job itself

• Opportunities for growth and development

• Reward and recognition

• The values and reputation of the organization

• Colleagues15

Attraction in high-tech industries

Attraction in banking and financial services

16

What attracts people to join?

• The job itself

• Opportunities for growth and development

• Reward and recognition

• The values and reputation of the organization

• Colleagues17

Attraction in banking and financial services

If you were designing the best organization in the

world to work for…

18

• You can be yourself

• You’re told what’s really going on

• Your strengths are magnified

• The organization stands for something meaningful

• Your daily work is rewarding

• Stupid rules don’t exist

19

If you were designing the best organization in the world to work for…

The dream employer

20

How close is your organization to the ideal?

• Let me by myself

• Tell me what’s really going on

• Discover and magnify my strengths

• Make me proud I work here

• Make my work meaningful

• Don’t hinder me with stupid rules

21

The dream employer

Where traditional job descriptions fall down

22

• Describe the minimum qualifications required

• Fails to focus on what defines success in the role

23

Where traditional job descriptions fall down

Learning from Prince George…

24

Challenges to overcome

• Lack of knowledge

• Perceptions

• Reward

25

Learning from Prince George… 1 of 3

• Focus on major urban centres and pursue immigrant talent

• Turn your employees into recruiters

• Help the spouses of your candidates get hired

• Use career fairs to your advantage

• Offer and advertise work-life balance

26

Learning from Prince George… 2 of 3

• Sell affordable housing (if appropriate)

• Get to the campuses

• Take advantage of online media

• Inform candidates about the location

• Utilize resources available federally, provincially and from the municipality

27

Learning from Prince George… 3 of 3

Successful initiatives used in Sweden

28

• Jonkoping

• Nykoping

• Sundsvall

• Nassjo

29

Successful initiatives used in Sweden

The basic marketing cycle from the perspective of

attraction

30

• Market research

• Product plan

• Sales communication

• Sales implementation

31

The basic marketing cycle from the perspective of attraction

Where do organizations struggle with attraction?

32

• Differentiation

• Employer branding

• Funding and co-operation

• Measures

33

Where do organizations struggle with attraction?

Changing management approaches linked to

attraction

34

• Dramatic changes

• Web-based collaboration tools and networks

• New expectations of young people

35

Changing management approaches linked to attraction

Branding and attraction

36

• Employer branding

• Place branding

37

Branding and attraction

Corporate social responsibility and

attraction

38

Signalling theory

• Organizational prestige

• Perceived value fit

• Expected treatment

39

Corporate social responsibility and attraction

Organizational characteristics and

attraction

40

• Organizational size

• Level of internationalization

• Pay mix

• Level of centralization

41

Organizational characteristics and attraction

Reward and attraction

42

• Goal

• Symbol

• General reinforcement

43

Reward and attraction

What are the best employers doing to attract

fortysomethings?

44

• Agriculture Financial Services Corporation (AFSC)

• Bank of Montreal (BMO)

• Bombardier

• Business Development Bank of Canada

• Cameco Corporation

• Canadian Security Intelligence Service

45

What are the best employers doing to attract fortysomethings?1 of 2

• Dalhousie University

• EllisDon Corporation

• Enbridge Inc.

• HP Advanced Solutions Inc.

• Manitoba Hydro

• SaskTel

• Union Gas Ltd.

• University of Toronto

46

What are the best employers doing to attract fortysomethings?2 of 2

What young people expect in 2015

47

• All ideas compete on an equal footing

• Contribution counts for more than credentials

• Hierarchies are built bottom-up

• Leaders serve rather than preside

• Tasks are chosen, not assigned

• Groups are self-defining and self-organizing

48

What young people expect in 2015 1 of 2

• Resources get attracted, not allocated

• Power comes from sharing, not hoarding

• Mediocrity gets exposed

• Dissidents can join forces

• Users can veto most policy decisions

• Intrinsic rewards matter most

49

What young people expect in 2015 2 of 2

Conclusion, summary and questions

50

Conclusion, summary and questions

Conclusion

Summary

Videos

Questions

51