Helping you NavigateHelping you NavigateHelping you Navigate Helping you Navigate CanadaCanada‐‐EU Free Trade NegotiationsEU Free Trade Negotiations

H&K’S INTERNATIONAL TRADE & COMMERCE PRACTICE

The New Trade RealitiesThe New Trade Realities

“Trade protection is on the rise around the world and prisks pushing the economy into prolonged contraction. Nations have proposed more than 60 new trade restrictions since the beginning of the financial crisis.”   

‐World Bank: Trade Protection: Incipient But Worrisome Trends, February 2009

World Bank Warns Of Danger Of GrowingDanger Of Growing Protectionist Tendencies

‐ Radio Free Europe Trade Barriers Could ThreatenProtectionism is worse Could Threaten Global Economy‐Washington Post, Mar 18 2009

Protectionism is worse than the World Bank thinks

‐FP:Foreign Policy, Mar 18, 2009

KEY ISSUESAffecting EU market access to Canada:

• 6.1 % tariff on automobiles and 3.2% on auto parts

• Tariffs on ships, shipbuilding and 

• Backlog in approval process for veterinary drugs

• Delays in food additive approvalsrecreational boats averaging 12.5 %

• Tariffs on dairy, poultry, egg, beef, wheat, barley and margarineaveraging 159 1 %

• Provincial monopolies in beer and liquor

• Foreign ownership restrictions on laveraging 159.1 %

• Tariffs on household electrical products

• Tariffs on textiles apparel and

telecommunications

• Restrictions in financial services

• Treatment of Geographic Indicators (GIs)Tariffs on textiles, apparel and 

footwear, averaging 6.2 %, 16.3 % & 13.5 % respectively

(GIs)

• Government procurement restrictions 

• Intellectual property protection• Intellectual property protection

KEY ISSUESAffecting Canadian market access to the EU:

• Tariffs on beef, pork, wheat and oatsaveraging 37.5 %

• Tariffs on fruit and vegetables 

• Delay in approvals for genetically modified organisms (GMOs)

• Nickel compounds classified as a averaging 31.8%

• High tariffs on processed foods

• 12.5 % tariff on fish and seafood d

dangerous good

• Access for professional services including engineering and architectureproducts

• 10 % tariff on plywood and wood products

• 7 5 % tariff on fabricated aluminum

architecture

• Access for environmental services and green technology

• EU ban on seal products• 7.5 % tariff on fabricated aluminum

• Tariffs on textiles, apparel and footwear averaging 9.4 %

• 10 % tariff on automobiles and parts

• EU ban on seal products

• Application of trademarks on foodstuffs such as “Stilton Cheese”, “Parmigianino”, “Mozzarella”• 10 % tariff on automobiles and parts

• EU regulations on beef and growth hormones

• Labour mobility and foreign credential recognition

THE DEAL BREAKERSGovernment  Geographic  procurement

– Need support from all

Indicators

– EU members want Need support from all 10 provinces

– Newfoundland and 

protection on GIs

– “cheddar”, “parma”, Quebec will have challenges

“champagne”, etc.

IMPACTED SECTORSgovernment energy and natural  aerospace

IMPACTED SECTORS

procurementresources

automobiles and parts

clothing, textiles and footwearand parts and footwear

pharmaceuticals and bi h

beer, wine and i itbiopharma  spirits

shipping intellectual property

food safetyproperty

agricultureinvestment (financial services)services)

ARE YOU READY?

Canada and EU to initiateMay 6th Canada and EU to initiate free trade negotiations.

May 6 , 2009

EU-Canada FTA “Larger than NAFTA”

Canada “Gateway” to US Market

Your industry will be affected – directly or

indirectly

Ensure your interests are protected or advanced.p

How we can helpPUBLIC ADVOCACYI lli h i dIntelligence gathering and ‘early warning system’

Advocacy and intervention with negotiators and governments

MESSAGE AND IMPACT ANALYSIS PER SECTOR

Strategic media relations

PER SECTOR

Interpreting the public environment

WHY H&K?WHY H&K?• Hill & Knowlton, with experienced public affairs and

communications professionals in offices pthroughout the EU and Canada, is well positioned to assist companies during these negotiations.

• From intelligence gathering, to public positioning and direct advocacy, Hill & Knowlton has global reach.

• We’ll serve your interests.y

WE ARE WHERE YOU NEED US

TEAM CANADAGordon RitchiePrincipal Advisor, Public Affairs, Canada• Former Ambassador for Trade Negotiations and a principal architect of the Canada‐USA free trade 

Hon. David CollenetteSenior Counselor, Public Affairs, Canada

Hon. Don BoudriaSenior Counselor, Public Affairs, Canada

p pagreement.  

Senior Counselor, Public Affairs, Canada• Former  Minister of various portfolios including National Defense, Transportation, Canada Post, Via Rail, Marine Atlantic and the Canadian Air Transport Security Authority.

H L l V Cli f

Senior Counselor, Public Affairs, Canada• Former  Minister of various portfolios including Public Works and Government Services

Brian MersereauHon. Lyle VanCliefSenior Counselor, Public Affairs, Canada• Former  Minister of various portfolios including Agriculture and Agri‐Food, the Canadian Food Inspection Agency, the Canadian Dairy Commission and the Canadian Grain Commission

Brian MersereauChairman and Practice Director, Public Affairs• One of Canada’s leading government procurement professionals

Commission, and the Canadian Grain Commission

Ian BrodieSenior Counselor, Public Affairs, Canada• Former  Chief of Staff to the current Prime Mi i t

Dr. Jo Kennelly, PhDSenior Counselor, Public Affairs, Canada• Former Director of Scientific Advancement and P bli P li t th N ti l C I tit t fMinister Public Policy at the National Cancer Institute of Canada, and a principal advisor to the Health Minister; EU citizen.

Lou RiccoboniVi P id t P bli Aff i C d

Laura TupperS i Vi P id t & G L d P bli Vice President, Public Affairs, Canada

• Former advisor to Canada’s Trade Minister; former international trade consultant; dual UK‐Canada citizenship.

Senior Vice President & Group Leader, Public Affairs, Canada• Former Director General, Environment Canada; engineer in the petroleum industry; 

TEAM EU Michel BassiPolitical Consultant, Paris

Elaine CruikshanksChair of H&K’s Public Affairs practice worldwide,CEO and Chairman Western Continental Europe, CEO Hill & Knowlton Brussels•Former civil servant in the British Foreign and 

,•Former spokesperson of the French President Valery Giscard D’Estaing and CEO of the French Audiovisual Production Society

Commonwealth Office and former Board member of the AMCHAM EU

Giles KeaneDirector, Corporate Communications, Brussels

Cesare ValliPresident & CEO Mediterranean & South East EU Region, President & CEO Hill & Knowlton Italy•Former Director of Integrated Communication S i t J W lt Th•Current and recent clients include StatoilHydro, 

the African, Caribbean and Pacific (ACP) Group, Vestegaard  Frandsen, the General Medical Council and Syngenta

L W i

Services at J. Walter Thompson

Paul SinclairActing Managing Director of public affairsLuc Werring

Senior Adviser in the Energy and Environment Practice Group•32 years of experience in the European Commission working in the field of transport and energy

Acting Managing Director  of public affairs, London•Former Advisor to Gordan Brown and worked  for  Douglas Alexander in the Foreign Office, Transport and International Development

gy

Marion Scheller Senior Political Advisor, Lawyer,  Berlin•Worked for MPs and the Christian Democrat 

li i h G P li

Louise RowntreeAccount Director, Lawyer, Brussels•works on Trade and Competition issues including the Doha Development Agenda, WTO rules, EU‐ parliamentary party in  the German Parliament  

(Bundestag)

the Doha Development Agenda, WTO rules, EUthird party Cooperation and sectoral agreements, the EU’s General System of Preferences as well as internal EU reforms (sugar)

FOR FURTHER DETAILS PLEASE CONTACT:CANADALOU RICCOBONI

VICE PRESIDENT PUBLIC AFFAIRS

EUGILES KEANE

DIRECTOR, CORPORATE COMMUNICATIONSVICE PRESIDENT, PUBLIC AFFAIRS

CANADA

Hill & K lt

,

BELGIUM

Hill & Knowlton International BelgiumHill & KnowltonFederal Public Affairs, CanadaSuite 1100, 55 Metcalfe Street Ottawa, Ontario Canada

S.A./N.VAvenue de Cortenbergh 118, box 8B‐1000 Brussels

K1P 6L5T +01 (1) 613‐238‐4371F +01 (1) 613‐238‐8642D+01 (1) 613 786 9934

BelgiumT +32 2 737 9500F +32 2 737 9501D +32 2 737 9610D+01 (1) 613‐786‐9934

lou.riccoboni@hillandknowlton.cawww.hillandknowlton.ca

D +32 2 737 9610gkeane@hillandknowlton.comwww.hillandknowlton.be

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