Can You Really Outsource Your

Content?

A Resonance FTQ

(Frequently Tweeted Question)

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“If good content is all about authenticity, does it ever make sense to outsource

it?”

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Short Answer

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Yes!

Reason #1

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Reason #1

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A good content marketer spends the time to really get to know you and your

audience …

Reason #1

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… so that they can speak with your voice.

Reason #2

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Reason #2

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A good content marketer keeps you in the loop … and in the driver’s seat.

Reason #3

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Reason #3

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A third-party content marketer sees your business from the outside … just like

your audience does.

Reason #4

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Reason #4

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Outsourcing your content lets you ramp up without adding to your staff … or

your hours.

Reason #5

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Reason #5

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Outsourcing your content lets you stay focused on

your business …

Reason #5

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… and get home in time to enjoy what’s really important.

To Sum Up … •  You absolutely can outsource your content!

•  Make sure to choose a partner who will get to know you and your audience so that they can speak with your voice.

•  A good partner will also keep you in the loop so that you stay in control.

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To Sum Up … •  Outsourcing lets you enjoy all the advantages of a

solid content marketing program without

– Taking on additional staff or

– Adding to your hours

•  Outsourcing lets you end your work day on time and enjoy life with friends and family.

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Got a question for our next

FTQ?

Hit me up at @resonancecont