CambridgeIP Webinar: Developing a fact Based IP Strategy

© 2008 CambridgeIP. All rights reserved

Developing a fact-based Intellectual Property strategy - Illustrations from MEMS for Energy Scavenging, a

report by CambridgeIP with Heene van Heeren

Quentin Tannock, CambridgeIP

To: IPM KTN members

Thursday 11th December 2008

CambridgeIP Webinar


Contents

!! Who we are: CambridgeIP background

!! Uses of IP data: Survey results

!! Patent data gathering & data analysis

!! Fact-based IP strategies: Case studies

!! Working together & contacts

!! Appendix: our production process overview

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CambridgeIP: innovative and cost-effective provider of actionable IP intelligence to the technology sector in the UK and Internationally

!! analytics for accelerating IP decision making and improving understanding of technology spaces

!! rapid turnaround: visual, statistical and text-based reports in 2 to 10 working days

!! offices in Cambridge and London, and representation in Boston, USA

Visit www.CambridgeIP.com for more information, to visit our Blog and subscribe to our newsletter

CambridgeIP Snapshot

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4 © 2008 CambridgeIP. All rights reserved..

Team Background 1

Quentin Tannock (Chairman & co-founder)

!! Education: Law, (Roman-Dutch, Common Law, International Law in Cambridge & elsewhere)

!! Prior Experience: founder of successful company in the chemical sector; facilitated major R&D collaborations at Cambridge University; member of Lambert working group tasked by government to draft model contracts for industry-university collaborations; IP analysis & strategic advice to nanotechnology venture capitalists

Ilian Iliev (CEO & co-founder)

!! Education: Economics & Management; Completing a PhD on ‘Innovation Finance’ at the Judge Business School, Cambridge University

!! Prior Experience: strategy & innovation advisory work for a Magic Circle law firm; award-winning Biotech startup in Cambridge; policy advice; 1990s: founded and ran a 100+ employee business in the electrical industry in Southern Africa

Team Background 2

5 © 2008 CambridgeIP. All rights reserved

IP LandscapeTM Overview



CambridgeIP’s offerings are

!! designed around client needs: whether once-off or on-going, low or high-volume, or highly complex

!! much more than a patent search service:

!! Adding value: our comprehensive IP analysis aids your understanding and communication of complex technical data

!! Empowering and informing: we give you access to our methodology together with all of the data we gather and analysis we conduct, for your own use

!! Integrating with your processes: we provide you with outputs you can use immediately & on an ongoing basis

!! more efficient than most internal and external solutions

CambridgeIP: Offerings Outline



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9 © 2008 CambridgeIP. All rights reserved..

Your increasingly complex IP strategy needs…

•! The IP Intelligence needs of large organisations are becoming increasingly complex

•! Traditional approach to IP analysis (mainly focused to satisfying FTO needs) is increasingly inadequate


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A few patent facts

Patents as data are: •! Structured •! Comparable •! Objective •! Information rich

Multiple data sources are freely available (an opportunity and a challenge!), e.g.:

-! USPTO -! Espace.net -! Google Patents


CambridgeIP Production Process Overview

12 Fidelity Internal Information

© 2008 CambridgeIP. All rights reserved 12


MEMS for Energy Scavenging: preliminary results

CambridgeIP has teamed up with MEMS expert Henne van Heeren to produce a report for the IPMKTN on recent MEMS patents.

!! The report, due to be published soon, will augment the IPMKTN's report titled "MEMS Recent Developments, Future Directions”

!! An area of special focus in the report is MEMS technologies for Energy Scavenging.

The next several slides summarise preliminary findings, which should not be relied upon for any purpose or to make or refrain from making any decision.

Our Deliverables contain data extracted from publicly available sources, such as patent data from Patent Offices’ databases. We accept no liability for the accuracy or completeness of the data provided to us from such sources.


Patent applications may be unpublished for 18+ months. Therefore the number of reported patents for the last 2 years may be under-represented.

MEMS for Energy Scavenging: Growing patent stock

MEMS for Energy Scavenging: Top players


Around 13% of patents originate from Universities or Research Institutes with the balance from companies.

The most popular three technologies disclosed in the patents are -! Magnetic/coil 30% -! Piezoelectric 12% -! Thermal 10%

Fully 40% of patents use vibration as a source of energy.

MEMS for Energy Scavenging: Industry segments


MEMS for Energy Scavenging: Comparative analysis of patent activity in different patent systems


MEMS devices overall

MEMS for Energy Scavenging

MEMS for Energy Scavenging: most influential patents



Advanced Analytics: Assignee & Inventor Network Analysis

!! Using patent datasets we conduct deep level analysis to understand a

technology space’s innovator networks

!! Visualising ‘deep’ networks reveals information that is difficult to ‘see’ otherwise

!! This type of research can help you identify

!! Licensing candidates

!! Most likely trade buyers of a company and/or competitors

!! Collaboration and hiring opportunities Level 5: ‘Friends’ friends’4

Level 1 : Innovators in Assignee’s IP Portfolio

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Perpetuum Ltd’s Assignee & Inventor Network Analysis: Energy Scavenging


Advanced Analytics: Technology Evolution Maps

!! These analyses help clients understand technology diffusion and migration patterns and identify early-on technology hotspots

!! Such information can be used to identify new uses of existing capabilities, or to support R&D planning

IPC Relationship Map: 1995 IPC Relationship Map: 2000

The applications and location of client’s technology are

dispersed

Over time, 2 key clusters of application have developed

*IPC - International Patent Classification © 2008 CambridgeIP. All rights reserved 21


IP Multi-Landscape: Exploring Multiple Technologies in an Industry

!! Comparison of relative maturity and speed of development among multiple technologies for an industrial application

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Case Studies 1

!! Technology start-up: Freedom to operate analysis & key player identification

!! Within 72 hours of order, we provided the client with our Patent Ranking report which the client used for a freedom to operate analysis. In addition, the client identified little known areas of application of his technology, and improved his understanding of who the key inventors and assignees in the space.


Case Studies 2

!! University spin-off: Competitor strategy analysis using patent-based intelligence !! A top UK University spin-out active in the Renewable Energy field approached us for an IP Landscape report. The CEO of a company in Renewable Energy space required deep intelligence about industry incumbents’ R&D strategy. We also provided independent analysis of the industry’s patent landscape for use in technology licensing negotiations and structuring a strategic partnership.


Case studies 3

!! Individual inventor: cost effective support for freedom to operate analysis and patent drafting strategy !! A world-leading surgeon approached CambridgeIP. The client was at the point of drafting a patent for a new surgical device. He needed to identify potential conflicting patents with his inventions, in order to avoid patent infringement. In addition, he sought to investigate patented materials and methods used by other surgical device applications.


Case Studies 4

!! Major Technology Consultancy: Patent Licensing and Acquisition Strategy for a Fortune 100 Corporation !! A leading UK technology consultancy was approached by a Fortune 100

company to identify acquisition and patent licensing opportunities in a major medical instrumentation area. The project brief was intentionally vague: focusing on user benefits, leaving the question of technology open-ended. The consultancy faced a tight timeline in which to develop a patent map of the field and make recommendations. CambridgeIP embedded an executive with the client to ensure rapid implementation of feedback.


Case Studies 5

!! Blue chip R&D manager: cost effective R&D strategy development

!! Our client had a deep understanding of her sector. However, prior to structuring her corporation’s R&D approach and commitment to investment, she wanted to develop a deeper and independent understanding of the field: key actors, relationships, levels of activity, key patents.

!! The patent-based Technology Evolution Map we developed helped identify new areas of growth and entry points.


IPC Relationship Map: 2000

The applications and location of client’s technology are

dispersed

Over time, 2 key clusters of application have developed

Case studies 6

!! Further case studies are available at !! www.cambridgeip.com/site/public/

products_services/CaseStudies.php

!! Example IP Landscape report: Immuno-polymerase chain reaction technology !! www.cambridgeip.com/site/public/

products_services/IPlandscape.php



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Transparent: We give you access to our methodology, together with all of the data we gather and analysis we conduct, for your own use

Easy to use: Designed to meet your needs and integrate with your business processes

Easy to communicate: our comprehensive IP analysis aids your understanding and communication of complex technical data

Efficient: more efficient than most internal and external solutions

CambridgeIP: working together


CambridgeIP Contacts

www.CambridgeIP.com

General - info at CambridgeIP.com

Quentin - Quentin.Tannock at CambridgeIP.com

Telephone: +44 (0)1223 370 098

Facsimile: +44 (1) 1223 370 040

Sheraton House, Castle Park, Cambridge, CB3 0AX, UK



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Appendix: CambridgeIP Production Process Overview 1

34 Fidelity Internal Information


For bespoke projects we spend time with the client and/or an industry expert in order to:

!! Translate the project’s objectives into an appropriate research strategy !! Calibrate the specifications of the technology space and the interpretation of our findings !! Communicate effectively with the client sponsor and other stakeholders the project outcomes

Appendix: CambridgeIP Production Process Overview 2

Report Delivery: In person/workshop

Initial Research & Iteration

Initial Data Gathering Session/Workshop

Client Iteration (s): Space Definition

Further Refinement

Client Iteration: Analysis Review

Production of Report

If appropriate, we will embed a CambridgeIP principal with the client during critically important stages of the project: especially at project launch and delivery © 2008 CambridgeIP. All rights reserved 35