How CSR Sustains BusinessAllie Cefaloon behalf of Horst M. Rechelbacher CEO, Aveda Corporation

Philanthropy is an investment

• It takes $ to play the good guy in big business

• Opportunity for investment in business visibility

• Budgeting for programs and resources vital to business = budgeting for CSR

• Strategic philanthropy

• Align giving programs

• Align giving pogroms with expertise and capabilities

• CSR guides approach to every day business

• “How do we remain competitive into the next decade?”

Where is the business opportunity?

How CSR sustains Aveda

30 Years of beauty, environmental leadership, and responsibility

• Founded in 1978 by Horst Rechelbacher

• Manufacturer of flower and plant-based beauty products

• 1989 First company to sign the CERES Principle

• 7,000 professional hair salons and spas in 24 countries

“Beauty is as beauty does”

• Environmental sustainability policy: Commitment to improvement

• Coalition for Environmentally

Responsible Economics

Strategic Philanthropy

• Earth Fund

• Indigenous Partners

• Earth Month Partners

A Responsible Business Model

• Ingredients

• Responsible packaging

• Renewable energy

Why Should You Care?

• Marketing is employed by companies

• Companies are realizing CSR is important

• Customers care

• You need to know how to market CSR

QUESTIONS?