BuzzAngles: Measuring Brand Perceptions

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336 J S S Road, Thakurdwar, Bhai Jivanji Lane, Opp Zauba Ram Mandir, Charni Road East, Mumbai 400002

www.thereforeindia.com

BuzzAngles For Informed Business Strategies

The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases

just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms

which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight

as opinions or experiences are floating freely for anyone who is willing to lend an ear.

In order words the digital world is a necessary evil and listening, tracking and most importantly

measuring the impact on the brand has become very crucial and complex at the same time. Making

sense out of the data on a common platform is also a huge challenge.

BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps

you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the

information. It delivers knowledge that can be visualized and represented via web application and

mobile app keeping your focus only on decision making.

• Understand where you stand with a 3600 approach

• Act wisely

• Design your communication strategies

• Capture what’s important and relevant

• Listen to the Digital space

• Understand what is said

Monitor Capture

Analyze Respond

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Process Schematic

Methodology 1. Set Keywords to be tracked. These keywords are called “Tracking Keywords”. The objective of

these keywords is to aggregate content from the digital space

2. Once the content is aggregated, another set of Keywords called the “Mention Level Keyword”

act on the aggregated data. These are a set of keywords which are used to train the system to

give desired outputs

3. Output in terms of charts and tables can be configured. These can be viewed using a web login

or mobile app

4. The System may need some initial manual training so as to reach an optimized level where

outputs are more relevant and informative

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Business Benefits with BuzzAngles

1. Know what is being spoken about your brand in the Digital as well as Social space

2. Understand how your brand is represented and who is speaking, when and the sources

3. Helps understand the cognitive intelligence behind every communication

4. Familiarizes you with the dynamics of the sector along with the socioeconomic system it

operates in

5. Insights into the Competitive landscape: Know your competitor better, understand the

perception they create, what they communicate and how they are perceived

6. Have a relativistic understanding between your brand your competitor and other factors

related to your business

Other Benefits

1. Real-time data without any errors or constrains in the form of interactive charts and tables

2. No restitution efforts of data crunching and data mining

3. Apex based solution, pay as you go. No technology or development cost

4. Data Secured with high end encryption and other standard security norms

The Therefore Advantage

1. BuzzAngles is a completely customized system that works closely with your business to

understand it and then set up systems to monitor, map and analyze content that is relevant to

your business and brand

2. Customization of the data can be function and hierarchy specific

3. The emphasis is more on analyzing the content than just triggering alerts

4. It is a built-up process, where knowledge is built-up in the system improvising the performance

of the system

5. The system allows you to access data at any time in the format that you require it in order to

make strategic decisions