Social media and Social media and digital marketing for digital marketing for

CPA’sCPA’s

Presented by Phyllis NeillPresident, CEO

Buzz12

About Buzz12About Buzz12

Helping companies and institutions create and execute digital marketing strategies since 2009.

Partner Phyllis Neill 20+ years’ marketing and management

Partner David Sher, 35+ years’ Co-CEO of AmSher

Why social media?Why social media?“Soft” reasons:“Soft” reasons: The ways that people want to be

communicated with are changing! Why social media marketing works

for businesses.◦ Size: FB close to 750 million people;

3rd largest country in world behind India and China

◦ People distrust “traditional” advertising and seek their friend’s opinions on purchases

◦ Word-of-mouth always been strong; now with social media, it’s exponential

Why social media?Why social media?“Hard” reason #1:“Hard” reason #1:

Helps you be found

Why social media?Why social media?“Hard” reason #2:“Hard” reason #2:

Engage prospec

ts

Why social media?Why social media?“Hard” reason #3:“Hard” reason #3:

Show off expertis

e

Why social media?Why social media?“Hard” reason #4:“Hard” reason #4:

Drive prospects to

your web site!

Digital Marketing Campaign

ResearchStrategy

Social media

Blog

E-newsletter

Training

Monitoring

Recommended Recommended cycle:cycle:

ResearchResearch

Your brandYour competitionYour industryYour customersYour prospects

StrategyStrategy

Figure out WHERE to participate (Facebook, Twitter, Foursquare, etc.)

“Productizing” the social media offering (i.e. naming the effort something other than the company name)

Editorial calendar for content

Social mediaSocial media

Custom branded social media sites

Blog creationOpt-in forms for E-newsletterFinding followersEngaging with followersUpdate & content publishing

TrainingTraining

Work with sales staff to enhance sales opportunities ◦Linkedin training◦Social media 101 training

MonitoringMonitoring

Watch what is being said about your brand.

Respond to comments on blogs and articles.

Look for mentions on social media and anywhere on the internet.

Can’t control negative press; CAN be aware of when it happens.

Buzz12 resources:Buzz12 resources:

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