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How do I decide for a product - what influences me? This is a personal documentation to show what steps I made to find the right DSLR for me.
buying a D-SLR camera
my experiences as a consumer, not a social media preacher.
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what i‘m looking for
a digital SLR camera with good HD video function
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step1
„I take this one“
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step2„Chip? Seems to be relevant“
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step3
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1st conclusion
okay, seems to be Canon or Nikon. probably around 1.000,00 €
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step4
let‘s ask some friends
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step5
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step6
„Gerald is a tech freak, 60 D?“
„too expensive“
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step7
„no product reviews, does not help!“
to be honest: here they had the first chance to catch me!
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step8
„Sorry, this is empty?“
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step9„Ah, here we go“
„Also no product reviews, all posts in English.“
„Same as Nikon!“
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step10
let‘s go to a camera shop!
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2nd conclusion
most of the people say Canon, seems to be the right choice. But what camera? 60D?
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step11
let‘s ask a photographer!
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„Canon EOS 60 D has a flip screen and Canon has the best video quality“
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step12
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step12
„Ah, Chip – I know“.
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step13
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3rd conclusion
„Okay. I will wait til October for the Canon EOS 60D
But where to buy?“
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step14
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step15
„Cool, I‘m the mayor here!!! Do they have a special deal for me? No. Damn!“
They have the chance to catch me here!
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4th conclusion
Looking for the best price!
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step16
it‘s all about the price
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step17
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5th conclusion
Looking online for Canon EOS 60D best price in october, again.
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noticed something?
I did not visit the Canon or Nikon homepage.
brand sites were not on google no.1 under my searches.
their facebook or twitter accounts were not relevant for me.
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summary
What I needed:
1.product information - easy to find2.recommendations from people I trust
3.proof by serious tech media
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what does it mean to me as a communication consultant?
make people finding your products as easy as possible in www.
push credible articles with product features on google.
give people relevant informations via social network accounts.
identify influencers and make them talk about your products.
catch consumer with special offers via social media.
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christian hennekonta[email protected]: +49 89 4185 8801www.henne-digital.com
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