Buying a DSLR

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How do I decide for a product - what influences me? This is a personal documentation to show what steps I made to find the right DSLR for me.

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  • 1. buying a D-SLR camera my experiences as a consumer,not a social media preacher. www.henne-digital.com

2. what im looking for

  • a digital SLR camera
  • with good HD video function

www.henne-digital.com 3. step1 I take this one www.henne-digital.com 4. step2 Chip? Seems to be relevant www.henne-digital.com 5. step3 www.henne-digital.com 6. 1st conclusion

  • okay, seems to be Canon or Nikon.
  • probably around 1.000,00

www.henne-digital.com 7. step4

  • lets ask some friends

www.henne-digital.com 8. step5 www.henne-digital.com 9. step6 Gerald is a tech freak, 60 D? too expensive www.henne-digital.com 10. step7 no product reviews, does not help! to be honest: here they had the first chance to catch me! www.henne-digital.com 11. step8 Sorry, this is empty? www.henne-digital.com 12. step9 Ah, here we go Also no product reviews, all posts in English. Same as Nikon! www.henne-digital.com 13. step10

  • lets go to a camera shop!

www.henne-digital.com 14. 2nd conclusion

  • most of the people say Canon, seems to be the right choice. But what camera? 60D?

www.henne-digital.com 15. step11

  • lets ask a photographer!

www.henne-digital.com 16.

  • Canon EOS 60 D has a flip screen
  • and Canon has the best video quality

www.henne-digital.com 17. step12 www.henne-digital.com 18. step12 Ah, Chip I know. www.henne-digital.com 19. step13 www.henne-digital.com 20. 3rd conclusion

  • Okay. I will wait til October
  • for the Canon EOS 60D
  • But where to buy?

www.henne-digital.com 21. step14 www.henne-digital.com 22. step15 Cool, Im the mayor here!!! Do they have a special deal for me? No. Damn! They have the chance to catch me here! www.henne-digital.com 23. 4th conclusion

  • Looking for the best price!

www.henne-digital.com 24. step16 its all about the price www.henne-digital.com 25. step17 www.henne-digital.com 26. 5th conclusion

  • Looking online for Canon EOS 60D best price
  • in october, again.

www.henne-digital.com 27. noticed something?

  • I did not visit the Canon or Nikon homepage.
  • brand sites were not on google no.1 under my searches.
  • their facebook or twitter accounts were not relevant for me.

www.henne-digital.com 28. summary

  • What I needed:
  • product information - easy to find
  • recommendations from people I trust
  • proof by serious tech media

www.henne-digital.com 29. what does it mean to meas a communication consultant?

  • make people finding your products as easy as possible in www.
  • push credible articles with product features on google.
  • give people relevant informations via social network accounts.
  • identify influencers and make them talk about your products.
  • catch consumer with special offers via social media.

www.henne-digital.com 30.

  • christian henne
  • [email_address]
  • phone: +49 89 4185 8801
  • www.henne-digital.com

www.henne-digital.com facebook.com/hennedigital twitter.com/christian_henne www.gplus.to/christianhenne youtube.com/hennedigital xing.com/profile/christian_henne linkedin.com/in/christianhenne