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Benefits of a buy-local policy in Brevard County. For complete story, download and view in "notes view."
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Outsmarting Problems, Competitors & Markets For Florida Business Owners
Jack Harris
Buy local, we get rich.
Buy national, we stay poor.
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Our Local Economy: Self-Portrait
$$ Leve
l of E
conomic
Activit
y $$
$0
S.F.
Prosperity ≈ Economic Activity
$0
S.F.
Outside Money Entering Brevard
Brevard Money Leaving Brevard
$$ Leve
l of E
conomic
Activit
y $$
New Value
Created HereHarris CorpSymetricsAuthentecRon Jon’sRELM WirelessOcean Potion
Macy’sOutbackHome DepotPublixBest BuyWal-Mart
Four Determinants
Rate of
Re-spending
Here
0
S.F.
Outside Money In Brevard Money Out
$$ Leve
l of E
conomic
Activit
y $$
Reality
New Value
Created Here
Rate of
Re-spending
Here
Outside Money In
Harris Corp
Symetrics
Authentec
Ron Jon’s
RELM Wireless
Ocean Potion
Tourist Destinations
Space Center
Head First Consulting
WCN Interactive
Richards Paint
Brevard Money Out
Macy’s Sears Penney’s Victoria’s Secret
The Limited Aeropostale Bon Worth Body Shop
Beall’s Big Lots Dillard’s Dollar General
K-Mart Marshall’s Ross Sam’s Club
BJ’s Steinmart TJ Maxx Target
Wal-Mart Men’s Wearhouse Joseph A. Banks Dick’s
Sports Authority Pet Smart Best Buy Circuit City
Home Depot Lowes Office Depot Staples
Geek Squad Fire Dogs Duron Sherwin Williams
Bob Evans Boston Market Burger King McDonalds
Carrabba’s Chart House Checkers Chick-Fil-A
Chili’s Cracker Barrel Crispers Denny’s
Domino’s Dunkin Donuts Friendly’s
Hardee’s
Publix Winn-Dixie Albertson’s Walgreen
CVS Sav-On Pet Supermart Kay
Hooters IHOP KFC Longhorn
Maryland FC Olive Garden Outback Panera Bread
Papa John’s Perkins Pizza Hut Popeye’s
Quizno’s Red Lobster RJ Gator’s Texas
Roadhouse
Smokey Bones Sonny’s Bar-B-Q Steak ‘N Shake Subway
Brevard Money Out
Plus Every, or Almost Every:Mortgage Company
Insurance Company
Bank & Credit Card Company
Taco Bell Uno’s Waffle House Wendy’s
Whataburger Ashley’s Bassett Broyhill
Ethan Allen Haverty’s Kane’s La-z-Boy
Rooms to Go Sofas Direct Gordon’s JB Robinson
Brevard Money Out
$0
S.F.
Outside Money Entering Brevard
Brevard Money Leaving Brevard
$$ Leve
l of E
conomic
Activit
y $$
New Value
Created Here
Four Determinants
Rate of
Re-spending
Here
Generic Restaurant Expenses
Generic Restaurant
BeveragesMeatSeafoodVeggiesDessertsIngredients
CooksWait StaffBus BoysHostessShift Managers
Rent Insurance Owner’s TakeComputing Bookkeeping AccountingPrinting LawyersInterior DesignersWebsite Advertising Management ConsultantsFurnishings Paper Goods Linens
Locally Owned Restaurant
MeatSeafoodVeggiesDessertsIngredients
CooksWait StaffBus BoysHostessShift Managers
Rent Insurance Owner’s TakeComputing Bookkeeping AccountingPrinting LawyersInterior DesignersWebsite Advertising Management ConsultantsFurnishings Paper Goods Linens
BrevardBrevard
Brevard
National Chain Restaurant
MeatSeafoodVeggiesDessertsIngredients
CooksWait StaffBus BoysHostessShift Managers
Rent Insurance Owner’s TakeComputing Bookkeeping AccountingPrinting LawyersInterior DesignersWebsite Advertising Management ConsultantsFurnishings Paper Goods Linens
BrevardElsewhere
Elsewhere
Any Business
Rent Insurance Owner’s TakeComputing Bookkeeping AccountingPrinting LawyersInterior DesignersWebsite Advertising Management ConsultantsFurnishings Office Supplies
Percent of Revenue Returned to Local Economy
Restaurants Retail Services
40% 27% 40%
80% 44% 80%
$1667
$5000
$1667$1370
$5000$1785
Re-spending is The Key
How many times a dollar is re-spent in Brevard, before leaving Brevard, is the key to our prosperity.
Spending at local businesses, which re-spend at local businesses, which re-spend at local businesses, pumps up our economic activity and our prosperity.
Spending at national businesses immediately removes that money from our economy, depleting our economic activity and prosperity.
Buy local, we get rich.
Buy national, we stay poor.