E-Commerce

Objective

Be able to identify the major forces shaping the new digital age.

Understand how companies have responded to the Internet with e-business strategies.

Be able to describe the four major e-commerce domains

ECommerceECommerce

Profit from selling online

Reach customers previously unattainable

Professional Approach

24hr shop

Cheapest sales channel

Our Definition for today

Selling online

B2B

B2C

Payments online

What is eCommerceWhat is eCommerce

Commerce in General

BUYERFINDS

SELLER

NEGOTIATION

PAYMENT

SALE

DELIVERY

POST-SALEACTIVITY

SELECTIONOF GOODS

E-CommerceE-CommerceSEARCH ENGINE

SHOPPING BOT

AGGREGATOR

ON-LINE CATALOG

AUTOMATED AGENTS

TRACKING AGENT

ON-LINE HELP

INTERNET TELEPHONY

CUSTOMER PREFERENCES

BARGAINING STRATEGIES

PRICE SENSITIVITIES

CREDIT/PAYMENT INFORMATION

ON-LINE PROBLEM REPORTS

FOLLOW-ON SALES OPPORTUNITIES

SOME TECHNOLOGIES USED: SOME INFORMATION GATHERED:

BROWSING BEHAVIOR

DELIVERY REQUIREMENTSE-PAYMENT SYSTEMS

CONFIGURATOR

RECOMMENDER AGENT

TRANSACTION PROCESSOR

DATA INTERCHANGE

CRYPTOGRAPHY

BROWSER SHARING

MARKET BASKET

PERSONAL DATA

CUSTOMER SATISFACTION

SEARCH BEHAVIOR

EFFECTIVENESS OF PROMOTIONS

BUYERFINDS

SELLER

NEGOTIATION

PAYMENT

SALE

DELIVERY

POST-SALEACTIVITY

SELECTIONOF GOODS

Growth in E-CommerceGrowth in E-Commerce

Different ReasonsDifferent Reasons B2B(Business-to-Business:sales of goods and B2B(Business-to-Business:sales of goods and

services among businesses)services among businesses) B2C(Business-to-Consumer:retailing B2C(Business-to-Consumer:retailing

products and services to individual shoppers)products and services to individual shoppers) Dot-BombDot-Bomb Solid reasoningSolid reasoning ROIROI Clicks and MortarClicks and Mortar

Myth vs RealityMyth vs Reality

EasyEasy Build it and they Build it and they

will comewill come It can run itselfIt can run itself Online is the Online is the

same as offlinesame as offline Its immediateIts immediate

Requires WorkRequires Work Needs trafficNeeds traffic Needs Conversion Needs Conversion

ratesrates Online is differentOnline is different It takes time to It takes time to

build and developbuild and develop

RealityReality

Targeted VisitorsTargeted Visitors Conversion RatesConversion Rates SalesSales ProfitabilityProfitability ROIROI

Research needsResearch needs Be DifferentBe Different Test, Test, TestTest, Test, Test TrustTrust Ask for the orderAsk for the order Make it simpleMake it simple

Targeted trafficTargeted traffic

Research online Keywords Competition Links What’s the problem? What’s the solution?

ExamplesExamples

Ryanair.com – flights and other products Ireland.com – membership Amazon.com - Books and other products eBay.com – Auction Cbg.ie - Advertising

Three Categories

• Replenishment – B2B• Researched goods – Cars, Computers,

Cameras• Convenience goods – Toys, CDs

Three Categories - Opportunities

Replenishment – upsell, complimentary products, e-mail marketing, coupons.

Researched goods – Offline sales, product testing, specials, self service.

Convenience goods – New markets, gift registry, Wish list, new products.

Return on Investment

Off-line Sales On-line Sales Life Time Value Cost savings Branding

Advanced Systems

Integrate with EPOS system Integrate with computer system

Issues with selling online

• ProductsWhat sellsPresentationInformationVareities of products

• Stock ControlCan’t sell what you don’t

have

•Pricing RetailWholesaleMembersBulkVATCurrencies

Contd…..

Issues with selling online

• PaymentsPaymentsChequesChequesCredit CardsCredit Cards33rdrd party processing party processingSecuritySecurityFraudFraud

•DeliveryPost and PackagingLegalitiesSafetyResourcesCosts

Contd…..

Issues with selling online

• MiscellanousAutomateDeliver ontimeSecurityCommunicateOther pagesTrust

Virtual Global Merchant

The VGM is your complete website utility for setting up your shop on the Internet. It provides you with the tools necessary in order to successfully market and sell products online. With the built-in tracking features of the VGM system you can not only generate timely sales and traffic reports but also gauge the effectiveness of your sales strategies.

What will it do for YOU?

Internet BusinessAnalysis (IBA)

The (IBA) is an advancedbusiness analysis tool designed to help your business:

• Increase Revenue• Reduce Costs• Improve Efficiencies

Virtual Global merchant

Multi currency Multi Language Regional shipping Regional Taxes Shopping cart Ecommerce on/off Checkout process Third Party credit card/ echeque or not

Thank You for

Your Kind Attention