Business to Business Resources:

Role Models

Facebook: Dell Computer, Sodexo, Intuit, Phillips Medical, Cisco, IdeaPaint, Hubspot, Memco Safety (Missouri)

LinkedIn: Ibm (job postings); hp(product reviews); dell (computer ordering); civic ventures (community engagement) Chuck McCabe (Expert Status)

Other Resources:

HARO & Reporter Connection to connect o media outlets to gain exposure, visibility and expert status.

Quora to investigate if your industry has a presence in this Q & A forum.

Great blog article with tips to implement:

www.socialmediatoday.com Edwin Huertas What type of content are you using to attract social media traffic?

http://socialmediatoday.com/edwin-huertas/395999/what-type-content-are-you-using-attract-social-media-traffic

Customink.com good role model for how to create personality.

Youtube strategy: How to’s, product demos, educational, repurpose client & marketing information into video format via powerpoint, case studies, testimonials, behind the scenes, employee spotlight, customer spotlight, vendor spotlight