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An outline put together or the really useful things that I would love to have known right at the start of my business journey. So here they are for you.
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Plan Do
Measure
Plan
“Start With the End in Mind”
Dr Stephen R Covey
Do“If it's important to you and you want to do it
"eventually," just do it and correct course along the
way” Tim Ferriss
Measure
“If you can’t measure it, you
can’t manage it” Peter Drucker
Plan Do
Measure
Plan“Start With the
End in Mind”It’s 1 week before my 1st year in business, I have
so much to celebrate. I smashed my annual earnings mark of £70,000, I’m regularly
interviewed on the radio because of my expertise in……., I gain new clients every day through
referrals, and my social media efforts. My new book launch was a great success and Kindle sales on Amazon have been fantastic. I’m coming up to my 1000th book sale already. I’m excited by the
holiday we’ve got coming up. 3 weeks away from the office, and I know I’ll still be bringing in sales
while we’re away.
Plan1 Fix in your mind the exact amount of money you desire. It is not sufficient merely to say "I want plenty of money." Be definite as to
the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter).
2 Determine exactly what you intend to give in return for the money you desire. (There is no such reality as "something for
nothing.)
3 Establish a definite date when you intend to possess the money you desire.
4 Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.
5 Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the
plan through which you intend to accumulate it.
6 Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning.
AS YOU READ-- SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN
POSSESSION OF THE MONEY.
Napoleon Hill
Plan your MarketingHow many billable hours do you spend with
each client?
How many existing clients do you need each week to get your number of billable hours?
How many new clients do you need each week to get those billable hours?
How will your clients find you?
How will you find your clients?
How can you increase your earnings?
How else can you increase your income?
Plan to Succeed
“Experiencing great success means that you are able to reach your desired level of income, maintain or exceed
that income all while learning to work less and
make more” Patrice Matteson
Plan to work on your business –
not in it
“The technical work of a business and a business that does that technical
work are two totally different things!”
Michael Gerber
Role of Self EmployedWebsite Email
Marketing OnlineOffline
Design SalesSales Copy Follow UpPurchasingNegotiationAdministration InvoicingCredit Control Legal
To name just a few…..
Do
“Delegate quickly, you'll be stuck in your work and not see your family otherwise. People say they can’t afford to, I say you can’t afford not
to.” Richard Branson
Do
“Know your strengths and focus on those. Delegate, Outsource & Automate the
rest.” Bridget Greenwood
DoAbove All Else....as Nike
says…
Measure
Test & Measure Everything
Only change one thing at a time
Tweak and improve
Measure
Test Small - Never ever ever take huge risks or spend more than you can afford
Test Often – Once a month each month for the rest of the year
Failure is Good - This is a numbers game – so it’s useful information, but Fail FAST and always take action.
Plan your MarketingHow will your clients find you?
How will you find your clients?
How can you increase your earnings?
How else can you increase your income?
Plan your MarketingHow else can you increase your income?
Find ways to sell more than just your time
1 – 2 – 1
1 – 2 – Many
Products
Plan your MarketingHow can you increase your earnings?
Increase the number of Customers
Increase the average transaction value
Increase the Frequency of Purchase
Acquisition
Plan your MarketingHow will you find your clients?
Who are your customers? Where are they? What are they doing? What type of people are they? Your decision about who your customers are will be one of the most important decisions that you will make and it needs constant focus and attention. This decision about who your customer is and who they will be will determine:The UPPER LIMITS on your Wealth.The SPEED at which you create WealthThe EASE at which you create WealthYour Marketing Strategy
Know your NICHE
Know your NicheWhat are you passionate about?
What are you naturally good at?
Where can you add huge value?
Where is the gap in the market?
What are you competitors doing badly, or not at all?
Who is your target market?
What are your customers interests?
What is your customers pain/problem?
What does your customer ultimately want?
Plan your Marketing
Marketing Methods –
Outbound Marketing
Referrals
Social Media Advertising
Direct Mail
PPC
Advertising
Webinars
Telephone Marketing
Email Marketing
Display Ads Online
SEO
Trade shows/Exhibitions/Live Events
How will you find your clients?
Plan your MarketingHow will your clients find you?
When people want a problem solved they turn to the internet and their friends for help.
When your clients grab their laptop, mobile phone or some other wired device and start learning about a product or service that you offer, make sure they find you.
70% of Americans now say they look at product reviews before making a purchase 79% of consumers now say they use a smart- phone to help with shopping83% of mums say they do online research after seeing TV commercials for products that interest themDefine yourself as THE EXPERT in your NICHE
Plan your Marketing
Marketing Methods –
Inbound Marketing
Referrals/Testimonials
Social Media
Website
Webinars
PR
SEO
How will your clients find you?
Plan your ToolsCRM
Autoresponder
Analytics
Web Design
Graphics
Copywriting
Plan your ContentSEO
Viral
PR
Articles
Contests
Presentations
PDFs
Plan your Conversations
Linked In
Google Plus
Discussion Forums
Plan your Copywriting
Inbound Marketing
Headlines
Simple language (8 yr old)
Story Telling
Benefits – think of the result of the results
Relevant
WIIFM
Keywords
Specific
Plan your Headlines
Thought provoking question
How To
Direct Statement
Big Benefit
Who Else?
News
Plan your ContentNews Stories
Picture of the Week
Video of the Week
How To’s/Tutorials
Myth Busting
List & Resources
Case Studies
Plan Your Strategy
Do Take Action
Measure Your Strategy
TWEAK TEST
