1) Your Profile Page: “Home Base”

• Personal

• Highly Visible

• Status

• News Feed

• Interests, Work, Education info

• Things you add

• The Wall

2) Your Home Page: “Facebook Central”

• Consolidated

• Info from all sources

• Events

• Preferences let you customize what you see… (use Privacy to customize what others see)

3) Friends: Your Network “Hub”

• News, Status, Data on your Friends

• “How You Know” them: important data

• Choose & manage Friends wisely

• Use Tabs to fully explore Friend features

4) Networks: Your Communities

• Networks extend your “Hubs”

• One regional + all legitimate Work and Education

• Showcases local happenings

• Targetable: data central!

• Expected to evolve as a directory

5) Inbox: Messages & Media

• Private conversations

• One-to-one or one-to-many

• “A+” for group messaging

• “A” for personal publishing

• Conversational; newsletter-like

6) Privacy: Make it a Priority

• Powerful tools

• You affect who sees what

• Invest the time… learn the tools

• Facebook will assume that most things are visible…unless you make it otherwise

7) Events: Integrating Online & Offline

• Event planning and invitation tools

• Easy messaging and RSVP

• Integration with Groups, Networks, Pages

• Built-in visibility and virality

8) Apps: “Extreme Customization”

• Apps let the user self-configure “their” Facebook

• Apps add depth and relevance… more each day

• Remember: social networks are platforms

9) Pages: Facebook’s Business Backbone

• Like a “Profile” for your business

• Help big guys seem small…and small guys seem big

• Full integration with all other functions

• Pages: “Here, I am, world!”

10) Ads: Extreme Targeting

• Where all of that Facebook data pays off…for you

• Pay for what you use…easy budget management

• Broadcast or microtarget

• Track, chart and manage

11) Facebook Beacon: Social Commerce

• Broadcasts buyer activity across News Feeds

• “Advertising Remix”

• Makes customers the messengers

• A first step: bringing commerce into the social conversation

12) Polling, Analytics, Integration

• Relevance: targeted, cheap, easy

• Levels the playing field: you can play like a big guy

• Still experimental: test and measure first

• But…watch it over time…