Our product

Why?

SME Survey

Indian Market Research

Manufacturing Process

Segmentation, Targeting and Positioning

Marketing Strategies

Financial Management

Nutrients per 100 gmEnergy 49 kcalFat 0.6 gmProtein 1 gmFiber 1.6 gmVitamin A 287IUVitamin C 12 mgThiamin 1% RDIRiboflavin 2% RDINiacin 0.3mgCalcium 215 mgIron 1.5 mgMagnesium 51 mgPhosphorous 37 mgPotassium 208 mg

HIBSY – Hibiscus Iced TeaSMARK presents

Maintains fluid balance in the body

Boosts body immunity

Speeds up Metabolism

Prevents hair fall

Lowers Cholesterol Level

Fights Cancer

Slows ageing due to anti ageing properties

Boosts Energy

Cure Acne

Darkens hair colour

Helpful in treating Dandruffhaemorrhoids

low levels of HDL

Our population will suffer from

hypertension by 2020Hypertension : 20 to 40% in urban areas and 12

to 17% in rural areas of India Blood pressure irregularities

Have acne outbreaks at some point

Grey/White Hair OR Suffers hair fall

Of the population suffering from Morbid obesityLowering mild to severe

menstrual cramps

Reduced body weight, body mass index (BMI), body fat, and waist-to-hip ratio

Company Ownership/Legal Entity• M/S SMARK Enterprise, located at C-52, Okhla Phase 1, New Delhi,

is a manufacturing firm licensed under partnership of Mr. Apoorv Parmar (Co-Owner) with IT Sector experience of over 20 months and Mr. Kushaang Deswal (Co-Owner) with industry experience of 3 years. Both the owners are liable for equal shareholding in the company. HIBSY is a sole property of M/s SMARK Enterprise and it shall only hold the rights for HIBSY’s copyrights, trademarks, licenses, finances, legal issues, marketing, and advertising. • HIBSY is a Ready to drink Hibiscus iced tea and shall be licensed by

fssai under RTD segment to be declared fit for consumption by masses.

Subject Matter Experts – SME Group

S.no. Name Specialization Location Age Group Gender1 Dr. Jay Pediatrics Delhi 21-30 Male2 Dr Mahajan Microbiology Delhi 51-60 Male3 Dr. Richi Mahajan Microbiology New Delhi 21-30 Male4 Dr. Vinod Mahajan Banking Gurdaspur 51-60 Male5 Dr Sachin Arora Orthopaedic Delhi 31-40 Male6 Dr. Shivani Sharma Oncology Delhi 21-30 Female7 Dr S.N. Arora Medicine Delhi 60+ Male8 Dr. Rajni M.D. Microbiology Delhi 31-40 Female9 Dr. Manju Bala Microbiology Delhi 51-60 Female10 Dr Anuradha Microbiologist Delhi 31-40 Female11 Dr Taneja Cardiologist Punjab 51-60 Male12 Dr Kiran Gynaecologist Panipat 41-50 Female13 Dr B.B Sharma Doctor Delhi 60+ Male14 Dr. Shweta Sharma Microbiology Noida 31-40 Female

SME members are those who have extensive knowledge about your product which may include benefits, manufacturing processes, pros & cons of the product. Thus, for any survey to provide most relevant and

reliable data, a SME group is must. For our product, HIBSY, our SME group comprises of doctors and experienced people who have knowledge about hibiscus tea and economic factors to be kept in mind before launching our product in our preferred market segment.

Indian Market Research

2015 2016 2017 2018 2019 2020800.00

820.00

840.00

860.00

880.00

900.00

920.00

940.00

960.00

980.00

1,000.00

810.70846.70

881.60914.90

946.90977.20

Prediction of RTD Health Drinks Market Demand

YearIn INR Millions

As per statistics, current RTD Beverage market profitability stands stable at 11.70%.

The above graphs show us the bigger picture. What if health drinks break through and enjoy the market size of other beverages especially carbonated drinks?

2015 2016 2017 2018 2019 2020450,000.00

470,000.00

490,000.00

510,000.00

530,000.00

550,000.00

570,000.00

590,000.00

610,000.00

630,000.00

469,480.0

490,651.5

521,016.0

552,792.1

583,822.5

617,429.1

Consumer Expenditure on Non-Alcoholic Beverages - INR mn

Year

Expe

nditu

re i

n IN

R M

n

The data shows us the most preferred selling outlets which are preferred by consumers of Health drinks to buy their respective drinks. Thus, targeting Independent Small Grocers and Supermarkets will

be a better way to reach our customers.

2010 2011 2012 2013 2014 20150

10

20

30

40

50

60

70

80

90

100

6.7 7.8 8.4 9 8.4 7.86.2 7.1 7.3 7.5 7.8 8

16.8 15.7 16 16.2 16.5 16.8

68 67 66 65 65 65

Distribution Outlets

Forecourt Retailers Convenience Stores Other Grocery Retailers Hypermarkets Supermarkets Independent Small GrocersYear

Perc

enta

ge

The data shows us the prediction for most preferred pack size of health drinks by consumers which is 250ml having a consumption of around 25million units, followed by 330 ml having a consumption of approx. 13.50 million units. Thus, manufacturing 250ml pack size in beginning will be feasible for us.

2015 2016 2017 2018 2019 20200.00

10.00

20.00

30.00

40.00

50.00

60.00

6.00 6.20 6.30 6.40 6.60 6.70

11.10 11.80 12.70 13.60 14.50 15.50

23.90 24.70 25.20 25.70 26.40 27.00

Packet Size

1000 ml 330 ml 500 ml 350 ml 250 ml

Year

In

Million Units

Manufacturing Process

Cleansing of flowers and

water distillation

Distilled water is boiled and poured

over Hibiscus flower

Flower decolorizes completely from

Bright Red To Yellow

Liquid Extract is Collected and

Filtered

Solid extract is obtained

Lemon extract is added

Packaging and Final Product is

Ready

Dry the leaves and grind it properly

to obtain the power

Manufacturing Process

SEGMENTATION TARGETING POSITIONINGDemographic Segment People falling in the age group of 20-30 years.

Trendy, Substitute to unhealthy soft drinks, Easy to carry, Availability, Health benefits, Value proposition

Geographic Segment Regions with hot climate.Psychographic Segment People open to experiences and interested in research.Behavioural Segment Customers who prioritize Health Benefits.

Segmentation, Targeting and Positioning

Target audienceYounger generation belonging to 20-30 years of age group, putting up in hot climate region; prioritize

health and portrait Openness to Experience personality trait.

• Greater health benefits.• Good taste• Hibiscus leaf as main ingredient.• Value for money.• Natural & Herbal.

Point of Differentiation :

• Cool• Refreshing• Ready-to-drink.

Point of Parity :

Launch on World Health Day in Delhi-NCR And Mumbai 7th April, 2017 Promotion in Marathons and other health events.

• Tie up with companies falling under the ambit of Section 135. Persuade them for plantation of Hibiscus plants at mass level.

Consumer Awareness

Launch Merchandises such as Shirts and glasses with HIBSY branding on them.

Promotional Packs on special days like Friendship Day and Valentine’s Day

CROWDSOURCING

CREATIVE STRATEGIES OF COMMUNICATION

Marketing Strategy: We have devised a unique algorithm for providing discounts to our online users. The algorithm is based on the Fibonacci series as follows:

1 1 2 3 5 8

1st visit of a unique customer earns them 15% discount (min order Rs. 199/-).

2nd visit earns them 20% discount. (Min order Rs. 199/-)

After that, 4th visit earns them 25% discounts (min order Rs. 199/-).

After that. 7th visit earns them 30% discount (min order Rs. 199/-).

After that 12th visit earns them 45% discount (min order Rs. 199/-).

After which 20th visit earns them 60% discount (min order Rs. 199/-).

The discount cycle resets after 20th visit. (Min order Rs. 199/-)

Website : techmah.site88.net

Customized Delivery Schedule

Order • Place an order for over Rs. 499/-.

Schedule

• Provide us a delivery schedule.

Enjoy • Enjoy our drink whenever and wherever you want

PROCUREMENTSuitable location for Hibiscus procurement

West Bengal

Uttar Pradesh

Tamil NaduM/s RDB commodities

Orissa

Karnataka

Bihar

Andhra Pradesh

Assam

Tripura

Meghalaya MumbaiM/s Xeways Ltd.

Quotation

Dear sir,Hi We can supply the Product which you mentioned. Product cost @390 ex Mumbai per kg. Payment terms advance. We will give you as paid sample 1 kg @500 Rs inclusive logistics. If sample approved, we will supply 500 kg soon. Send two separate PI. Once receive PI, kindly deposit 500 in account and send slip if sample approve and deal start we will adjust this money in bulk order.

Rajasthan

Financial ManagementAverage MRP of Energy + Health drinks is Rs. 30/- per 250ml of which companies earn a profit margin of 11.70%.

We shall keep our MRP down to Rs. 29/- per 250ml bottle.Our variable cost per bottle accounts to Rs. 20.34/-per 250ml bottle. The detailed expenses have been mentioned below.

Profit Margin 10.12% or Rs. 2.15/- per 250ml bottle

Selling Price for Retailers Rs. 23.50/- per 250ml bottle

Market Selling Price Rs. 29/- per 250ml bottle

Profit for retailers 23.40% or Rs. 5.50/- per 250ml bottle

Target sales by volume annually 1.92 million bottles

Gross Annual profit Rs. 41.28 lakhs

Deducting other expenses & Taxes

Expected Net annual profit Rs. 20 lakhs

Break Even time 2-3 years

FIXED COSTS (INR)

BUILDING 10,00,000/-

2 * RO PLANT 8,00,000/-

BOTTLING PLANT 10,50,000/-

COLD STORAGE 7,00,000/-

BOILING PLANT 9,00,000/-

KIOSKS (20 CENTERS) 3,00,000/-

CONVEYER BELT 12,50,000/-

TOTAL 60,00,000/-

Variable cost Per unit costAnnual rent 42,00,000/-

Rent per unit 2.18/-

Raw material Hibiscus flower 2.00/-

Lemon extract 0.07/-

Total 2.07/-

Kiosks 2.90/-

Marketing expense 5.00/-

Salaries/wages 2.15/-

Packaging 0.85/-

Carton packaging for shipment 0.35/-

Distribution cost 0.84/-

BottlesCapacity / truck

Cost/truck

14,400

12,000/-Running cost 5.00/-

Total Variable cost 21.34/-

THANK YOU