Business Model CanvasFor: Delhi Chapter

Agenda

• Executive summary• Market Sentiment• Business Model Canvas• On boarding• Financial Projections

Executive Summary

Executive summary

• As a team for the Delhi chapter keenly looking forward to lay down the roots for Pivot Roots second chapter in India• Moving forward have touched on the key aspects of the

business model canvas to setup the chapter and other important ingredients such as services, team, projection and potential clients for a promising business

Market Sentiment

Digital Advertising In India

• the digital advertising market in India that was pegged at INR 5,200 crore at the end of December 2015, is projected to reach INR 7,044 crore by the end of this year at a CAGR of 35 per cent

Traditional Vs Digital

• The study shows that the digital advertising spends were about 12 per cent of the total advertisement spends in the country

Ad Spend Distribution

• According to the IAMAI report, 'search' continued to lead in 2015 with spends close to INR 1,488 crore. Social media spends were close to INR 940 crore. Spends on video ads, such as YouTube, also showed huge gains in 2015 and accounted for 17 per cent of the overall ad spends in the digital space

Basic Building Blocks-Business Model Canvas

9 Basic Building Blocks

• Customer Segments• Value propositions• Channels • Customer Relationships• Revenue Streams • Key Resources• Key Activities• Key Partnerships• Cost Structure

Key Resources

Key Partnerships

Key Activities

Value Propositions

Revenue Streams

Channels

Customer Relationships

Customer Segments

Cost Structure

Customer Segments

To start with we will be hitting the ones with lower pie percentage, since they will be increasing theirs spends in next year, and will be open to new ideas and fresh approach• BFSI• Education• Real Estate• Services• Start ups

Value Propositions

• Strategic Planning• Creative Campaigns• Marketing Sciences• Digital Product Development• Ecommerce Technology• Analytics and Optimization• Web Development• Social Strategy• Mobile Search Capabilities• User Experience Development• Content Strategy and Creation

• Mobile Advertising• Conversion Tracking & Optimization• Creative• Branding & Rich Media• Mobile Search• Mobile Acquisition• Mobile Media Planning & Buying• App SEO• App Store Ranking• Social• Mobile Strategy 

Channels

• SEO• SMM• Mailers• Digital PR• Paid Media• Summits

• Linkedin• Afaqs• BD Team• IAMAI/ IMRB/ IBEF• FICCI• ASSOCHAM

In addition to these, there will be many other

….

Customer RelationshipsRanjan

Account Manager

Operations/ Delivery

SMM SEO Performance Marketing

Media Buying

Design Thinking/ Creative

Business Developme

nt

Revenue Streams

• Monthly Maintenance & Support Retainers• Hosting Services• SEO Services• Social Media Management• Premium technical Services• Media Planning & Buying• Campaign Management• Design & Development• Social Listening• ORM

• Website design and updating• Banner ad creation• Mobile app design• Creation of videos• Search engine marketing (SEM – primarily Google

AdWords campaigns)• E-commerce Management & Optimization• Reputation management • E-mail marketing• Directory optimization• Content marketing and native advertising

Key Resources

•Planner•Community Manager

•Developer•HTML•PHP• JavaScript•>Net•SQML

•Manager

SEO WEB

Media

SMM

BD

Account Manageme

nt

Key Activities

Networking

Problem Solving

Production

Business

Developme

nt

• Ideation• Strategy

•Operations• Delivery

Key Partnerships

Cost Structure

Space Renting

• Preferred Location – South Delhi, since it is centrally located and is well connected through metro and other public transports. Also, is considered a relatively safe locality for working women

Projections

month quarterly revenue

Percentage increment

December - -1st quarter 10,00,000

2nd quarter 30,00,000

3rd quarter 70,00,000

4th quarter 1,20,00,000