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BOI methodology developed @ OpenBasque research project by IK4-IKERLAN & MIK
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XXIV ISPIM Conference // Helsinki, Finland // June 2013
Business Open Innovation Methodology. Insights from Action Research
Luis Berasategi
IK4-IKERLAN: Strategic Innovation
OPEN BASQUE: the project & the CoP
INNOVATION
PRACTITIONERS
CAF
EROSKI
EUSKALTEL
FAGOR
GRUPO GUREAK
LANTEGI BATUAK
OBE HETTICH
ORBEA
OI
RESEARCHERS
IKERLAN
MIK
TECNALIA
UPV
OPEN BASQUE: the framework
Some of us know more about your own product than
yourselves
We are a lot and very
clever
… for Springfield Nuclear Plant
colaborate with other firms is not an option is
a need
… I´ll ask Mr Burns to give us the
opportunity to innovate
BOI = k [BM] [OI]
Business Open Innovation: the formula
A chemical reaction is a process that leads to the transformation of one set
of substances , called reactants, to another substances called products.
Business Open Innovation: the formula
BOI = k [BM] [OI] BOI = k [BM] [OI]
BOI = k [BM] [OI] BOI = k [BM]
[OI]
1. Open Source offering
2. Shared Purpose offering
3. Customizaded offering
4. Society as opinion creator and idea provider
5. Lead users/early adopters as trend creator
and idea provider
6. Society as designer and developer
7. Lead users/early adopters as designer and
developer
8. Crowdfunding
9. Agregation of people with same purchase
intention
BOI = k [BM] [OI]
USER & COLLECTIVE catalysts
Fase 1
• EXPERIMENT SELECTION
• ¿What is the business you want to innovate?
Fase 2
• CONTROLLED CATALYSIS
• What are the most appropriate OI catalysts?
Fase 3
• CHAIN REACTION
• How does these catalysts affect to other elements of the BM?
Fase 4
• SAMPLE PREPARATION
• How do we communicate to stakeholders the new MdN?
Business Open Innovation: the workshop
8
PROSUMER = PROductor + conSUMER
PROductor + fishMONGER = PROMONGER
BOI: Action Research in EROSKI
2 morning session / 10-12 persons
Process & Empathy maps + BOI Catalysts
BOI: Action Research in EROSKI (2 months)
1 morning session / 4 persons
Value proposition
1 morning session / 5 persons
BOI Elements + BM Canvas
1 morning training session / 6 persons
Presentation templates
PROSUMERS = PROducer + conSUMER
“EROSKI helps me eating fish”
PROMONGERS = PROducer + monGER
“I feel owner”
(Divergence ) (Decission mak.)
(Convergence ) (Storytelling)
PROSUMERS => User & Collective catalysts
Shared Purpose offering based on MSC
Fish solutions codesign and trend creators in Tech & Touch Club
PROMONGERS => Intra-organizational catalysts
Fish section as a franquished shop
Owners of Marketing plan
PROSUMERS & PROMONGERS
o Platforms
o Incentives
o Participation mechanisms
o Communication mechanisms
o Resources
o Culture
PROSUMERS & PROMONGERS
BOI Action Research: Insights
STRENGHTS WEAKNESSES
BM Canvas is the BM Esperanto
OI comprehensive and learning
process
High value of business catalysts
(relevance examples)
Systematic, agile
Tactically well planned
BM knowledge recommended
Not users included in workshop
sessions (*)
Need of nearer examples to the firm
analysed
Very personalized and high
commitment required
Lack of rapid prototyping phase
* In the Eroski action research example
11
Luis Berasategi IK4-IKERLAN [email protected]
Eduardo Castellano IK4-IKERLAN
THANK YOU!
David Sanchez MIK [email protected]
Aitor Bediaga
Business Open Innovation: the team