Business objectives

Align conversations on business objectives

Client - Date

What is the main discussion between people of a same company at lunch

Set up the network

Conversation and processes

Make the process smooth

Optimize the process

Conversations are part of the processes

Set up the network




There is more and more conversations

Set up the network




Too much conversations ?

How to use conversation to enhance the business

Social business impact is a long journey

Collaborative use above the business process: i.e : community of practice

Align social goals on business goals

Different objectives related to your business lines

R&D •  Innovate through partnership •  Community of experts

Customer and Sales •  Enhance the client relationship •  Integrate the customer insights

Human ressources •  Strengthen recruitment and talent management •  Make the organization nimble

A tool and organization issue

A tool to smooth the daily work …

… Then develop new uses

Digital workplace is more and more trendy

Jane Mc Connel’s vision : The digital workplace is the eco-system of enterprise platforms and services that enable people to work, collaborate, communicate, develop services and products and better serve customers or the public

The digital workplace is multi-dimensional: •  The managed dimension includes business applications and validated, authoritative,

reference content. It is primarily internal but extends partially into the client-partner sphere for inter-enterprise projects and processes.

•  The structured collaborative dimension involves teamwork on projects with specific goals, deliverables and timelines. It also extends into the client-partner sphere.

•  The social collaborative dimension is self-organizing. It includes social networking, micro blogging, community-building and other social features such as UGC (user-generated content). It extends from internal into the public sphere.

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Inspiré de 3e monde

Mul

ti-ca

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Collaborateurs

Managers

HR

C-Suite & Governance

Soc

ial

Net

wor

k B

usin

ess

Purchase Supply Finance … SI

Thread to smooth daily work

Socialization of the IT system

Organize the unstructured information to make them available and useful

•  70-80% of the information are unstructured and grow 10 to 50 time faster than the structured one

•  Synthesize, filter and prioritize information to make them intelligible and available (curation)

A community is potentialy a private space, gathering people with a common goal.

Organize to bring the conversations to the objective

Business community

Community of practice

Project community

Experts community

Asses the impact on business processes

Y o u d o n ’ t a s s e s s t h e membership and the use of the platform : • Number of commentaries • Number of members • Number of content • …

Produce value through conversations inside business process

Identify goals •  Answer to a

business need •  Identify the

added value

Define a strategy •  Describe needs •  Identify and

assess

Insert conversations •  Filter the threads •  Work inside

dedicated communities

Apply and Assess