I kicked-off the day at the Business Model Knowledge Fair in Amsterdam.
Text of Business Model Knowledge Fair, Amsterdam
new tools for! BUSINESS MODEL INNOVATION Amsterdam 09:! Alex
Osterwalder, PhD! www.businessmodelgeneration.com Twitter:
business_design
WHY?
THE WORLD IS CHANGING
but the world IS BUSINESS has always changed CHANGING
TECHNOLOGY IS CHANGING
technology has BUSINESS IS always changed CHANGING
BUSINESS IS CHANGING
but business IS BUSINESS has always changed CHANGING
its because
those who cant adapt
disappear
ADVERTISING MUSIC AIRLINES SHIFTING PUBLISHING INDUSTRIES
TELECOMS BANKING CLOTHING
BUT its also about
VALUE CREATION
we need new methods to understand & craft business
models
1980s
[source: M.Porter (1980) www.provenmodels.com]
2010s
?
FOCUS
FOCUS approach
FOCUS approach attitude
FOCUS approach attitude community
A approach
what is a business model?
9 BUILDING BLOCKS
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES
RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST
STRUCTURE REVENUE STREAMS drawings by JAM
THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION
RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION
RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
who has used the canvas?
who has used what worked? the canvas?
who haswhat what used worked? didnt? the canvas?
B attitude
business literature can be like
FASHION
BULLSHIT
LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS
MODELS
LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS
MODELS
LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS
MODELS
LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS
MODELS
LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS
MODELS
THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION
RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
key is: nding the appropriate business model
how is that done?
If you freeze to an idea too quickly, you fall in love with it.
If you rene it too quickly, you become attached to it and it
becomes very hard to keep exploring, to keep looking for better.
Jim Glymph, Gehry Partners
C community
KERNEL
KERNEL
you have unique needs what modules have you added to the Canvas
kernel?
what modules should be added to the Canvas kernel?
