Embed Size (px)
Citation preview
Nov 8th 2011
Created by: Emad Saif www.emadsaif.com
Canvas
Based on
THE
Agenda
6:30 7:30
Business Model Canvas &
Examples
8:00 8:30
Group Workshop
Presentations &
Discussion
7:00 9:00
2
7:20 8:10 8:20
Lease $25/month
+ 4¢/copy (min of $49/month)
3
TOO EXPENSIVE! to sell to customers!
Easy to use No risk on originals Low operating cost Use plain paper
First Plain Paper Photocopier - 1950
business model
“A business model describes the rationale of how an organization creates, delivers, and captures value”
4
Customers Organization
Product/Service
Revenue ($)
Create Deliver
Capture
BUSINESS MODEL
5
business model canvas
6
tool to create & analyze business models...
7
YOU CAN • Create new business
models easily
• Analyze & update your existing business model
8
building blocks
9
Customer Segments
which customers and users are you serving? which jobs do they really want to get done?
10
Value Proposition
what are you offering them? what is that getting done for them? do they care?
11
Channels
how does each customer segment want to be reached? through which interaction points?
12
Customer Relationships
what relationships are you establishing with each segment? personal? automated? acquisitive? retentive?
13
Revenue Streams
what are customers really willing to pay for? how? are you generating transactional or recurring revenues?
14
Key Resources
which resources underpin your business model? which assets are essential?
15
Key Activities
which activities do you need to perform well in your business model? what is crucial?
16
Key Partners
which partners and suppliers leverage your model? who do you need to rely on?
17
Cost Structure
what is the resulting cost structure? which key elements drive your costs?
18
Business Model Canvas
19
VALUE PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER SEGMENT
REVENUE STREAMS COST STRUCTURE
KEY PARTNERS
KEY RESOURCES
KEY ACTIVITIES
Your Business Model Canvas
20
EXAMPLES EXAMPLES
21
Example 2
Affordable VOIP calls
Example 1
Refreshing lemonade to joggers at public parks
22
VALUE PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER SEGMENT
REVENUE STREAMS COST STRUCTURE
KEY PARTNERS
KEY RESOURCES
KEY ACTIVITIES
Kelly’s Lemonade Stand: Refreshing Lemonade
23
VALUE PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER SEGMENT
REVENUE STREAMS COST STRUCTURE
KEY PARTNERS
KEY RESOURCES
KEY ACTIVITIES
Skype
24
Example 3 Example 4
Photo sharing online Smooth shave for men & women
25
VALUE PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER SEGMENT
REVENUE STREAMS COST STRUCTURE
KEY PARTNERS
KEY RESOURCES
KEY ACTIVITIES
Flickr: Photo Sharing
26
VALUE PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER SEGMENT
REVENUE STREAMS COST STRUCTURE
KEY PARTNERS
KEY RESOURCES
KEY ACTIVITIES
Gillette: Razors & Blades
27
Break... 28
WORKSHOP
29
WORKSHOP 1. Assemble in teams 2. Create canvas 3. Write key words on sticky notes 4. Place sticky notes on the canvas 5. Present your canvas
30
Create a CANVAS of your enterprise project
31
Break... 32
Presentations minute 1
33
Discussion
34
so what’s beyond the CANVAS?
35
you need to validate your model assumptions with the customers until you get it right!
36
BUSINESS PLAN
37
www.BusinessModelGeneration.com
38
THANK YOU!
Emad Saif www.emadsaif.com
39
$10
TAKE THE ONLINE COURSE NOW DISCOUNT COUPON: special_10 Claim Now
