www.bridgeeuropeconsulting.com

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BUSINESS LENSa tool for smarter business

BUSINESS LENStable of contents

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an innovative and highly practical tool

background

questions

guidelines

issues

solutions

facts

process

a tool for entrepreneurs and managers

a tool for business consultants

is it for you?

contact

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BUSINESS LENSBUSINESS LENSan innovative and highly practical tool

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helps Entrepreneurs and Managersto be in control of their business

shows to Entrepreneurs and Managers where their business really is today

enables Entrepreneurs and Managers to quickly adapt their company to new challenges

BUSINESS LENS

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background

Those business leaders that want to be amongst the winners should read further

These days products, the economy and the world are

changing extremely fast. We see boom and bust, crisis,

new companies creating new industries overnight, stricter

regulations, technological discoveries, global warming, etc.

These are just examples of reasons why business leaders

need to step up and get out of their daily routine and ask

themselves questions.

40% of the American GDP is coming today from companies

that did not exist 30 years ago. Successful companies such as

Apple, Google, Facebook, Amazon, Cisco, Ebay, Groupon have

been able to change the rules of the game. Others failed

to adapt. In the past few years, there have been millions of

companies going bankrupt.

BUSINESS LENSBUSINESS LENSquestions

5 If these questions make you think, read on...

Any Entrepreneur and Manager shouldhave answers to the questions below• Why should people buy from us

• Why do people want to work for our company

• Why does society allow a company like ours to operate

• Why would anybody invest in our company

• What is the cost to me if I continue doing things in the future like in the past?

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guidelines

It is not the strongest of the species that survives, nor

the most intelligent, but rather the one

most adaptable to

changeCharles Darwin

“”

BUSINESS LENSBUSINESS LENSissues

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Do you want to be one of thosecompanies overtaken by its competitors?

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issues

...businesses find external faults for their lack of success

In most cases, businesses find external faults for their lack

of success. The reality is that the reasons why companies are

not successful are almost always within the business. Hidden

internal shortcomings are usually the real reasons why

objectives are not being met. Such shortcomings are caused

by the limitations of the business itself and the behaviour of

the entrepreneurs and managers.

Hiding behind external factors is in fact failing to see the

business objectively. It is easier to blame others than to

have the courage to perform a reality check.

Often, it is the case that companies lack clients. Many entrepreneurs and managers choose to blame the market. This is in fact failing to take appropriate actions to generate business. Such actions relate to marketing and sales but more importantly to the quality of the products and offerings, the image that the company projects in its market, the way its employees interact with the market.

BUSINESS LENSsolutions

Business Lens shows entrepreneurs and managers the naked

truth about their company, and reveals what is missing. It

shows, visually, the “soft spots”, ie. the areas and dimensions

where there is a problem.

Business Lens is an innovative tool that will surprise by the

help it can give managers to progresss and take the company

to the next level. It is a tool that can generate outstanding

value to any business regardless of the industry.

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The tool is based on the latest discoveries in business

thinking and management. Business Lens makes use of the

latest concepts validated by leading experts in the most

relevant fields: growth strategy (Michael Porter, Gary Hamel,

Jay Abraham), management (Peter Drucker, Tom Peters, Gary

Hamel), marketing (Philip Kotler, David Ogilvy, Seth Godin),

sales (Zig Ziglar, Tom Hopkins, Chet Holmes), leadership

(Stephen R. Covey, Ken Blanchard, Tom Peters, Marshall

Goldsmith, Robin Sharma), motivation (Daniel Pink, Daniel

Goleman) personal development (Stephen R. Covey, Anthony

Robbins). The instrument also draws on the fundamentals of

business developed by classic writers such as Dale Carnegie

and Napoleon Hill.

We are currently living in a very dynamic environment and companies need to readjust continuously. Business Lens has been especially designed to highlight the elements that can make or break a business. The tool goes beyond the typical assessment methods by adding the latest must haves for business success. Business Lens scans all the fundamental business functions and dimensions and also focuses on innovative dimensions such as Superstar Organisation and Business Pillars.

BUSINESS LENSBUSINESS LENS

Business Lens helped me discover my company’s REAL

strengths and especially the GREATEST weaknesses.

I was amazed to discover that my real problems are not

the ones I thought I had. Business Lens was valuable to

me because it made me ask myself new questions about

my business. Thus, I managed to identify the blind spots

and to create breakthroughs for my business.

The entrepreneurs and managers should use Business Lens to discover and visualise the naked truth about their business. It is only after one knows his REAL situation and his real problems, that one can start fixing them.

Sergiu Diaconu, Owner of The Bankers

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facts

BUSINESS LENS

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process

We provide a shortcut to achieving your objectives

Businesses are complex structures. The closer you are and

the more deeply involved in its daily operations, the more

difficult to grasp an all-embracing view. Understanding

its multidimensional nature from different angles requires

special expertise and dedicated resources. Business Lens is

the shortcut to this complex process.

Via a series of targeted questions, you become aware of

potential issues, enabling you to identify some quick fixes

to apply right away. Most importantly, you discover a solid

basis for sustainable and healthy organisational change,

stimulating further growth. This is the basis for long-term high

performance. The tool enables you to take your business to

the next level. It helps you get where you want to be.

BUSINESS LENS

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a tool for entrepreneurs and managers

Gives you a structured approach to your business and the way it should be viewed and

analysed

Identifies where you stand personally and where your business stands today in those

make or break areas and helps you shift your focus from daily operations to strategic issues

Walks you through the essential elements of a business including the 18 most important

functions and dimensions

Challenges you to ask yourself questions

Identifies the “soft spots” and shows you which areas you should focus on immediately to bring

significant improvement

Picks out and measures innovative elements, including the ability to manage superstar

employees, to produce breakthroughs, to raise awareness of your offering

Provides you with a series of potential tactics to undertake in order to rise to the next level

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a tool for business consultants

An innovative and highly practical assessment tool covering the most important 18 business

functions and dimensions

A solid starting point for your Training and Coaching Programs, Massive Action Plans,

Company Transformation Projects and Organisational Development Programs

A targeted questionnaire that evaluates the most important business areas including

Strategy, Leadership, Marketing, Sales, HR, Innovation, Motivation, Procedures & Follow Up, Time Management, Support Systems

Evaluates the innovative and soft-side aspects of businesses including Organisational Culture,

Influence and Superstar Organisation

Shows you in wide comparative perspective which areas you should focus on immediately

in order to bring significant value to your client’s business

Can be used both as a general assessment tool and also as a target instrument for evaluating

specific business functions and areas in a company

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is it for you?

If you answer Yes to any of these questions ...

• You have achieved some success with your business, but

seem unable to grow it any further

• You are not satisfied with where your business is

• You are not getting enough from your business (could be

that you are not getting enough recognition, enough money,

or you did not succeed in achieving fully your objectives)

• Work is taking over your life and you have no time for

family, relaxation, travel

• You are still struggling to make a living

• You are bored with your work! You want something more

challenging, more fun

• You are missing something, but not sure exactly what

• There are some areas you do not understand (for example

finance) or you are passionate about your product but you

cannot sell it

• You just want to be sure you are on top of things and your

business is on the right track

• You have some ideas about new businesses but you are not

quite sure how to go about them

• You want new challenges but you need your current

business to run for various reasons (financial, community)

• Your business is missing something

BUSINESS LENS

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is it for you?

... get in touch now

• Your turnover and/or profits have started decreasing

• You can anticipate a disaster but you cannot tell what it is

happening exactly

• Your best employees have started to leave

• You have lost your biggest client

• You seem to deliver good quality but your clients are still

not prepared to pay enough for your products

• There has been a recent change in the outside

environment of your company that has a great impact on your

business

• You and your staff are working too hard and it is just not

fair on any of you (given the results you achieve)

• You consider your company is a victim of a crisis, a system,

or something else

• Your business stopped serving the community

• Your business is growing fast and you cannot handle it

anymore. It is becoming too complex for you on your own

• Your life is just too stressful, as a business owner. Too many

problems, that need to be solved by yourself

• You and the co-owners of the business are having trouble

running the business together

• Your business started having problems or you foresee

problems coming, but you do not know what to do

• You have accumulated too much debt in your company and

you can no longer sustain it

BUSINESS LENSBUSINESS LENS

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contact

Phone: +40 (0)21 231 3140

Mobile +40 736 380 847

E-mail: office@bridgeeuropeconsulting.com

www.bridgeeuropeconsulting.com

available on tooliers.com