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Business Information UniverseModule 2: Seeking for business information –
Web-based information resources
Part E: Markets, marketing and international trade information
International Summer School on Information Literacy, funded by CEI, 10-14 September 2007, Fermo, Italy
Sabina Cisek, PhDAssociate Professor
Institute of Information and Library Science, Jagiellonian UniversityKrakow, Poland
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Markets, marketing and international trade information encompasses:
• information about markets – local, national, international, global – background, people (demographics, consumer behavior, income), economic indicators and statistics, etc.
• information about industries, market sectors and market share of a brand, firm, product
• information about market research, marketing, advertising, promotion, etc.
• information about international trade, exports/imports
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Markets, marketing and international trade information (I):
• National markets – countries and their economies
– country background
• geography, climate, environment, natural resources, etc.
• government, administration, political system
• people – demographics, population, age structure, geographical distribution (urban? rural?), ethnic groups, family income and consumption, etc.
• culture, tradition, religion, ethics and values, lifestyle, healthcare, social problems
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Markets, marketing and international trade information (II):
– country economy
• economy basics – type of economy, level of development, unique areas of specialization, major economic events, currency, fiscal year
• national accounts, indicators and statistics – GDP, inflation rates; labor force, unemployment; budget, investment, public debt; risk; etc.
• industries – structure and characteristics
• international trade – exports/imports, balance of trade, trade partners
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Markets, marketing and international trade information (III):
– country infrastructure and technology
• communications (internet, phones, radio, TV)
• transportation (airports, railways, roads, etc.)
– country legal system
• advertising regulations
• copyright and intellectual property regulations
• fiscal policy, taxes
• labor laws
• patents, standards, trademarks
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Countries’ background – finding local search tools
• Search Engine Colossus – International Directory of Search Engines http://www.searchenginecolossus.com/
• European Search Engines, Directories and Lists http://www.netmasters.co.uk/european_search_engines/
• Baltic Sea States – Web directory for the Baltic Sea region and Eastern Europe http://bibl.sh.se/baltic/
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Official sources offered by international organizations
• EU – Eurostat: http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1090,30070682,1090_33076576&_dad=portal&_schema=PORTAL
• OECD: http://www.oecd.org/countrieslist/0,3351,en_33873108_33844430_1_1_1_1_1,00.html
• the International Monetary Fund: http://www.imf.org/ http://www.imf.org/external/country/index.htm
• the World Bank – Countries & Regions: http://go.worldbank.org/9FV1KFE8P0
• the World Bank Group – Doing Business: http://www.doingbusiness.org/
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Official sources offered by national authorities
• CIA – The World Factbook: https://www.cia.gov/library/publications/the-world-factbook/index.html
• Chambers of commerce and industry:– World Chambers Network
http://www.worldchambers.com/default.asp
• National statistical offices: – ISI – International Statistical Institute – Directory of Official
Statistical Agencies & Societies http://isi.cbs.nl/directory.htm
– National Statistical Offices – data sources and links: http://www.stat.gov.pl/gus/2206_ENG_HTML.htm
– Statistical Sites on the World Wide Web: http://www.bls.gov/bls/other.htm
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Non-official but useful information sources
• BusinessPatrol.com – Country Links http://www.businesspatrol.com/
• Inside World, InsideCountries http://www.insideworld.com/, http://www.insidecountryinfo.com/
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Market research
• International Market Research Information: http://www.imriresearch.com/
• Market Research Portal: http://www.marketresearchworld.net/
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Glossaries (I)
• Central Statistical Office – Poland – Terms used in official statistics: http://www.stat.gov.pl/gus/definicje_ENG_HTML.htm
• ISI – International Statistical Institute – Multilingual Glossary of Statistical Terms: http://isi.cbs.nl/glossary.htm
• The OECD Glossary of Statistical Terms: http://stats.oecd.org/glossary/
• U.S. Department of Labor – Bureau of Labor Statistics: http://www.bls.gov/bls/glossary.htm
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Glossaries (II)
• Dictionary of Advertising http://advertising.utexas.edu/research/terms/
• Market Research Glossary http://www.marketresearchworld.net/index.php?option=com_glossary&Itemid=26
• Marketing Terms.com – Internet Marketing Reference http://www.marketingterms.com/
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Assignment – work in pairs – and answer following questions:
• How many kilometers have in total railways in Moldova?
• When the fiscal year ends in Albania?
• What „GDP per capita” is? Find a definition.
• What are the main export and import partners of Ukraine?
• Where would you find the number and structure of business entities in Croatia?
