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1 Business Information Universe Module 2: Seeking for business information – Web-based information resources Part E: Markets, marketing and international trade information International Summer School on Information Literacy, funded by CEI, 10-14 September 2007, Fermo, Italy Sabina Cisek, PhD Associate Professor Institute of Information and Library Science, Jagiellonian University Krakow, Poland [email protected] , [email protected]

Business Information module2: market information

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Page 1: Business Information module2: market information

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Business Information UniverseModule 2: Seeking for business information –

Web-based information resources

Part E: Markets, marketing and international trade information

International Summer School on Information Literacy, funded by CEI, 10-14 September 2007, Fermo, Italy

Sabina Cisek, PhDAssociate Professor

Institute of Information and Library Science, Jagiellonian UniversityKrakow, Poland

[email protected], [email protected]

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Markets, marketing and international trade information encompasses:

• information about markets – local, national, international, global – background, people (demographics, consumer behavior, income), economic indicators and statistics, etc.

• information about industries, market sectors and market share of a brand, firm, product

• information about market research, marketing, advertising, promotion, etc.

• information about international trade, exports/imports

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Markets, marketing and international trade information (I):

• National markets – countries and their economies

– country background

• geography, climate, environment, natural resources, etc.

• government, administration, political system

• people – demographics, population, age structure, geographical distribution (urban? rural?), ethnic groups, family income and consumption, etc.

• culture, tradition, religion, ethics and values, lifestyle, healthcare, social problems

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Markets, marketing and international trade information (II):

– country economy

• economy basics – type of economy, level of development, unique areas of specialization, major economic events, currency, fiscal year

• national accounts, indicators and statistics – GDP, inflation rates; labor force, unemployment; budget, investment, public debt; risk; etc.

• industries – structure and characteristics

• international trade – exports/imports, balance of trade, trade partners

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Markets, marketing and international trade information (III):

– country infrastructure and technology

• communications (internet, phones, radio, TV)

• transportation (airports, railways, roads, etc.)

– country legal system

• advertising regulations

• copyright and intellectual property regulations

• fiscal policy, taxes

• labor laws

• patents, standards, trademarks

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Countries’ background – finding local search tools

• Search Engine Colossus – International Directory of Search Engines http://www.searchenginecolossus.com/

• European Search Engines, Directories and Lists http://www.netmasters.co.uk/european_search_engines/

• Baltic Sea States – Web directory for the Baltic Sea region and Eastern Europe http://bibl.sh.se/baltic/

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Official sources offered by international organizations

• EU – Eurostat: http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1090,30070682,1090_33076576&_dad=portal&_schema=PORTAL

• OECD: http://www.oecd.org/countrieslist/0,3351,en_33873108_33844430_1_1_1_1_1,00.html

• the International Monetary Fund: http://www.imf.org/ http://www.imf.org/external/country/index.htm

• the World Bank – Countries & Regions: http://go.worldbank.org/9FV1KFE8P0

• the World Bank Group – Doing Business: http://www.doingbusiness.org/

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Official sources offered by national authorities

• CIA – The World Factbook: https://www.cia.gov/library/publications/the-world-factbook/index.html

• Chambers of commerce and industry:– World Chambers Network

http://www.worldchambers.com/default.asp

• National statistical offices: – ISI – International Statistical Institute – Directory of Official

Statistical Agencies & Societies http://isi.cbs.nl/directory.htm

– National Statistical Offices – data sources and links: http://www.stat.gov.pl/gus/2206_ENG_HTML.htm

– Statistical Sites on the World Wide Web: http://www.bls.gov/bls/other.htm

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Non-official but useful information sources

• BusinessPatrol.com – Country Links http://www.businesspatrol.com/

• Inside World, InsideCountries http://www.insideworld.com/, http://www.insidecountryinfo.com/

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Market research

• International Market Research Information: http://www.imriresearch.com/

• Market Research Portal: http://www.marketresearchworld.net/

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Glossaries (I)

• Central Statistical Office – Poland – Terms used in official statistics: http://www.stat.gov.pl/gus/definicje_ENG_HTML.htm

• ISI – International Statistical Institute – Multilingual Glossary of Statistical Terms: http://isi.cbs.nl/glossary.htm

• The OECD Glossary of Statistical Terms: http://stats.oecd.org/glossary/

• U.S. Department of Labor – Bureau of Labor Statistics: http://www.bls.gov/bls/glossary.htm

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Glossaries (II)

• Dictionary of Advertising http://advertising.utexas.edu/research/terms/

• Market Research Glossary http://www.marketresearchworld.net/index.php?option=com_glossary&Itemid=26

• Marketing Terms.com – Internet Marketing Reference http://www.marketingterms.com/

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Assignment – work in pairs – and answer following questions:

• How many kilometers have in total railways in Moldova?

• When the fiscal year ends in Albania?

• What „GDP per capita” is? Find a definition.

• What are the main export and import partners of Ukraine?

• Where would you find the number and structure of business entities in Croatia?