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How is it beneficial to adopt Excellence models like Baldrige.
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Excellence unLimited, Rajkot 1
Excellence unLimited, Rajkot 2
Excellence unLimited, Rajkot 3
Excellence unLimited, Rajkot 4
ISO 14001
OHSAS
18001ISO 9001 etc.
TQM,TPS,
WCM,TPM,Six
Sigma etc.
National
QualityAwardsBased
onMBNQA
,EFQMand
Deming
Award
Systematic approaches includes . . .
Excellence unLimited, Rajkot 5
In this highly competitive world, and in Global meltdown situation,Darwinian Principle of “ Survival of the Fittest ” will prevail.
It is, therefore, imperative on organizations to be fit.
Award models, being holistic and up-to-date,provide an opportunity to become fit, survive & grow.
Excellence unLimited, Rajkot 6
In 1979, world renowned consultants Mckinsey & Co.commissioned a study, why some companies
are successful, year after year, in Fortune 500 list.
It took more than 2 years, visit to nearly 62 short listed Successful companies,
hundreds of interviews, going through past 25 years of thousands of documents and records
and an insightful outlook.
Excellence unLimited, Rajkot 7
The study came out as a book in 1982,“ In Search of Excellence ” by Tom Peters and Robert Waterman. It has gone through 11 Editionsand have sold more than 20 Million copies.
It is considered as a Bible in Management circles.
Excellence unLimited, Rajkot 8
It came out that these companies were successful,in good times as in well as in bad, followed some8 Core Values, in letter and spirit, without worryingfor short term gains.
Excellence unLimited, Rajkot 9
In another scenario, in late 80s, Japanese gavegood value for money, so much so that Americans were beaten in America itself, especially in Cars,Electronics, consumer electronics and white goods.
Profits were dwindling, jobs were lost, market sharewas shrinking, economy was hurt.
This made America pondering.
Excellence unLimited, Rajkot 10
Department of Quality was established, reporting toAmerican President himself.
Competitiveness was studied much in detail.New methods and tools were rolled out to putEconomy back on rails.
Secretary of Commerce, Mr. Malcolm Baldrige wasa driving force behind all these moves.
Excellence unLimited, Rajkot 11
He lost his life in a freak car accident. To commemorate his contribution, a pinnacle National Quality Award model was designed and named after him –“Malcolm Baldrige National Quality Award”, in 1991.
It has been so effective and successful, almost all50 American states have their state awards modeledafter it, as well followed world over, including India.
Success of this model is because its foundation is11 Core Values, some of which were unraveled by Peters & Waterman.( Ref. “ In Search of Excellence ” )
Excellence unLimited, Rajkot 12
National Quality Awards in India ( based on MBNQA )
Name Administration
Open for -
Tata Business Excellence Model( TBEM )
TQMS, Tata Sons
Only Tata Group Companies
Ramkrishna Bajaj National QualityAward ( RBNQA )
Indian Merchants’ Chamber
All over India open for allInstitutions
Rajiv Gandhi National QualityAward
BIS , GOI All over India open for allInstitutions
Golden Peacock National QualityAward
Institute of Directors ( IOD )
All over India open for allInstitutions
National Quality Awards in India ( based on EFQM )
Name Administration
Open for -
CII – EXIM Bank National Q. Award
CII All India, all institutions
Excellence unLimited, Rajkot 13
All MBNQA model Awards in India are followingsame criteria, but have different rigour, hencedifferent effectiveness.
Yet, the purpose is to promote excellence and find role model organizations every year.
Excellence unLimited, Rajkot 14
In RBNQA, there are six different Award categories –
• Manufacturing Organizations,• Service Organizations,• Small and Medium Enterprises ( SMEs ) ,• Educational Organizations,• Health Care Organizations,• Indian Overseas Businesses .
Again in each category, there are different levelsof recognition, like –• Commendation Award,• Certificate of Merit, ∙ Performance Excellence and• The Trophy
Excellence unLimited, Rajkot 15
11 Core Values, which is foundation of these awardsare –
1) Visionary Leadership, 2) Customer driven excellence,3) Organizational and Personal Learning,4) Valuing Employees and Partners,5) Agility,6) Focus on the Future,7) Managing for Innovation,8) Management by Fact,9) Social Responsibility,10) Focus on Results and Creating Value,11) Systems Perspective.
Excellence unLimited, Rajkot 16
The criteria is very scientific, meticulous and measures the performance of the organization in 7 categories.
1) Leadership, 2) Strategic Planning,3) Customer and Market Focus,4) Measurement, Analysis and Knowledge Mgmt.,5) Workforce Focus,6) Process Management,7) Business Results
Each category carries different Point values, totaling 1000 Points.
Excellence unLimited, Rajkot 17
The method and points distribution is as -Cat. No.
Title Assessment Dimension
Point Value
1 Leadership Approach, Deployment
120
2 Strategic Planning A - D 85
3 Customer and Market Focus A - D 85
4 Measurement, Analysis & KM A - D 90
5 Workforce Focus A - D 85
6 Process Management A - D 85
77 B
7.1 Product and Service Results
Results 100
7.2 Customer - focused Results Results 70
7.3 Financial and Market Results Results 707.4 Workforce – focused Results Results 70
7.5 Process Effectiveness Results Results 70
7.6 Leadership Results Results 70
Total = 1000 Points
Excellence unLimited, Rajkot 18
In each category also, detailed requirementsare described. E.g. in Leadership category,1.1 : Senior Leadership Describe how Senior Leaders guide and sustain your organization. Describe how Senior Leaders communicate with your workforce and encourage high performance.
1.2 : Governance and Social Responsibility Describe your organization’s Governance system. Describe how your organization addresses its responsibilities to the public, ensures ethical behavior and practices good citizenship.
These items 1.1 and 1.2 are further broken into more requirements. Like for other Categories.
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Thus, Malcolm Baldrige and such other criteria are holistic in nature and offer tremendous opportunities forBusiness Excellence.
Excellence unLimited, Rajkot 20
Thank You