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Customer Segments
• Mass market
• Niche market
• Segmented
• Diversified
• Multi-sided platform
• Mass market
• Niche market
• Segmented
• Diversified
• Multi-sided platform
Value Preposition
• Newness• Performance• Customization• Design• Brand• Price• Cost reduction• Risk reduction• Convenience
• Newness• Performance• Customization• Design• Brand• Price• Cost reduction• Risk reduction• Convenience