CUBA Categories under which U.S. citizens can travel to Cuba:

First version imposed in 1960 on goods other than food and medicine

YEARS SINCE THE EMBARGO:

OP

PO

RT

UN

ITIE

S

CH

AL

LE

NG

ES

CATCHING UPSIGNIFICANT NEEDS TO IMPROVE INFRASTRUCTURE AND ECONOMIC PRODUCTIVITY

BRAIN POWEREDUCATED POPULATION WITH A LITERACY RATE OF 99.8%5

OHIO IN THE CARIBBEANA POPULATION OF 11.2 MILLION6 IS EQUIVALENT TO A POTENTIAL CONSUMER BASE THE SIZE THE STATE OF OHIO, ALL WITHIN 90 MILES OF THE U.S.

THE EMBARGOTHE U.S. EMBARGO REMAINS IN PLACE, PROHIBITING INVESTMENT BY U.S. FIRMS AND EXTENDING CREDIT TO CUBAN ENTITIES

LIMITED INCOME GDP PER CAPITA OF $570 A MONTH7

55Industries that are currently allowed to trade with Cuba

5

per quarter

as of June 2015

REMITTANCES ALLOWED:

$2,000

2

3

ALLOWABLE ALCOHOL AND TOBACCO PRODUCTS

IMPORTED BACK TO THE U.S.:

$100THIS YEAR’S U.S.

EXPORTS TO CUBA:

$123M

THE ECONOMIC MODELCUBA’S ECONOMY FACES CHALLENGES AND THE COUNTRY IS IMPLEMENTING REFORMS TO GAIN PRODUCTIVITY

TRAVEL

AGRICULTURE

TELECOMMUNICATIONS

MEDICAL

SPECIFIC FINANCIAL SERVICES

FAMILY VISITS

OFFICIAL BUSINESS OF THE U.S. GOVERNMENT/FOREIGN GOVERNMENT OR CERTAIN INTERGOVERNMENTAL ORGANIZATIONS

JOURNALISTIC ACTIVITY

PROFESSIONAL RESEARCH AND PROFESSIONAL MEETINGS

EDUCATIONAL ACTIVITIES

RELIGIOUS ACTIVITIES

PUBLIC PERFORMANCES, CLINICS, WORKSHOPS, ATHLETIC AND OTHER COMPETITIONS, AND EXHIBITIONS

SUPPORT FOR THE CUBAN PEOPLE

HUMANITARIAN PROJECTS

ACTIVITIES OF PRIVATE FOUNDATIONS/RESEARCH/EDUCATIONAL INSTITUTES

EXPORTATION, IMPORTATION, OR TRANSMISSION OF INFORMATION/ INFORMATION MATERIALS

CERTAIN AUTHORIZED EXPORT TRANSACTIONS

Opportunities & Challenges

1 U.S. Department of State 2015 (http://www.state.gov/r/pa/ei/bgn/2886.htm) 2 U.S. Department of State 2015 (http://travel.state.gov/content/pass-ports/english/country/cuba.html) 3 Statement by Deputy Higher Education Minister Aurora Fernandez on April 8, 2015 4 World Bank 2015 (http://data.worldbank.org/country/cuba) 5 World Bank 2013 (http://data.worldbank.org/indicator/NY.GDP.PCAP.CD) 5 CIA World Factbook 2015 (https://www.cia.gov/library/publications/the-world-factbook/fields/print_2103.html) 6 World Bank 2015 (http://data.worldbank.org/country/cuba) 7 World Bank 2013 (http://data.worldbank.org/indicator/NY.GDP.PCAP.CD)

1

ALTHOUGH ECONOMIC SANCTIONS REMAIN IN PLACE, THE U.S. IS CUBA’S 7TH LARGEST TRADING PARTNER IN GOODS, AS OF 2012 2

BURSON-MARSTELLER CUBA SPECIALTY TEAM

124