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New Business & Go to market
Key learning
Matteo Montan
Buongiorno Group – Head of new business
Buongiorno!
// The global leader in paid content on mobile (now w/Dada.net)
// 1.200+ professionals, 24 countries, 500m$ turnover
// Profitable business model: B2C, B2B, NewBiz
// Now moving into mobile consumers’ connected life
Common Wisdom Vs. Reality… you need experts!
// “There’s no chance that the iPhone is going to get any
significant market share” S. Ballmer, Microsoft Ceo , 2007
// The social media swing: there will be
thousands of social networks… no sorry
there is only FB… oops there are many…
// The web is dead! OK, so how about web apps?
It’s All About UX
// Discovery, Purchase, Loyalty: don’t leave customers behind
// Not all devices are created equal: each requires
iconic but different UX
// Start from people, it is not graphical design
Native Apps Vs. Web Apps? Why?
Social Media it’s not all about Facebook
// The value of aggregation for customers and businesses
// Data overload and relevance management
// Cloud services, new platforms (TV…), new use cases
