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Presented to the Woodland Park Chamber of Commerce Lunch-and-Learn on February 14, 2013.
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Six Principles of Integrity You Can Take to the Bank
Woodland Park Chamber of Commerce
Woodland Park, Colorado
February 14, 2013
WOODLAND PARK Research Group
Building Integrity—Pursuing Excellence—Embracing Innovation
Gallup Survey Questions
How would you rate the overall state of
moral values in this country today?
Right now, do you think the state of
moral values in the country as a whole is
getting better or getting worse?
2 February 14, 2013
© 2013 Woodland Park Research Group
All Rights Reserved.
Gallup Survey Results
How did you answer the questions?
3 February 14, 2013
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Gallup Survey Results
2012 results:
43% poor
36% fair
20% good or excellent
73% getting worse
19% getting better
5% same
4 February 14, 2013
© 2013 Woodland Park Research Group
All Rights Reserved.
Barna Survey Question
Do you believe:
moral truth is relative to the person and the
situation
moral truth is absolute
5 February 14, 2013
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Barna Survey Results
Which did you choose?
6 February 14, 2013
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Barna Survey Results
Moral truth is relative to the person and
the situation
64% adults
83% teenagers
Moral truth is absolute
22% adults
6% teenagers
7 February 14, 2013
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Discussion
Why did you answer the way you did?
How do the overall survey results help
us identify the “problem”?
8 February 14, 2013
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Discussion
What are some examples that illustrate
the “problem”?
Where will we be in a few years if the
present trends continue?
9 February 14, 2013
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Discussion
How are the results of the two surveys
inconsistent with each other?
10 February 14, 2013
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Discussion
In order to know that things are “bad”
and “getting worse,” there has to be a
point of reference
bad/worse compared to what?
11 February 14, 2013
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If truth is relative to the individual and the situation, there is no point of reference
categories of good/bad, right/wrong, better/worse have no meaning at all
there is no such thing as a moral imperative or prohibition (ought/must/should/can, etc., and their opposites)
12 February 14, 2013
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Discussion
If the majority of the Gallup survey
respondents believe that truth is relative,
then the results of the survey are
meaningless (there is no way to interpret
the results because most answers are
subjective)
13 February 14, 2013
© 2013 Woodland Park Research Group
All Rights Reserved.
The survey results show that even
people who claim that truth is relative
will still behave as if it is absolute
How could you verify this?
14 February 14, 2013
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Relativism is a non-starter
(philosophically speaking)
Logic is the first casualty of relativism:
“Truth is relative”
Is this a true statement, or not?
15 February 14, 2013
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Since “truth” cannot be relative, there
must be a standard that defines right
and wrong for everybody
How could we discover the standard?
16 February 14, 2013
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Suppose for a moment that we desire to
have trust in our relationships
trust is the necessary ingredient for us to
sustain mutually-rewarding relationships
business is built on relationships
17 February 14, 2013
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What is Trust?
Trust is the confident expectation that
someone can and will act in your best
interest
Examples
18 February 14, 2013
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What does it take to maintain trust?
Or--what does it take to destroy trust?
Write down your thoughts
19 February 14, 2013
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What did you write down?
20 February 14, 2013
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This is how you expect to be treated
Is this also how you intend to treat
others?
21 February 14, 2013
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Golden Rule: treat others as you want
to be treated
if this is the case, then there must be a
single standard that applies to both of us
the standard must already be inside us (we
both know how we want to be treated)
22 February 14, 2013
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Rules and Principles
Rules are infinite.
rules can never account for every situation
Principles are finite.
Principles don’t change because they can’t change.
principles apply in all times and places
Therefore, we need to discover the principles behind the rules.
23 February 14, 2013
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Principle 6: Contentment
“The key to happiness is not to get what you want, but to want what you already have.”
In a word--gratitude
Contentment doesn’t nullify ambition, but prevents it from becoming a vice
Discontentment leads to envy
24 February 14, 2013
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Principle 5: Honesty
Be truthful in words and intentions
it’s okay to say you don’t know
it may be okay to say nothing at all
Protect/promote the reputation of others
25 February 14, 2013
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Principle 4: Stewardship
Protect what you have in your care
yours
someone else’s
Promote the success of others
26 February 14, 2013
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Principle 3: Loyalty
Guard your relationships
in a word, discretion
protect privileged information (employees, customers)
never cross established relationship boundaries
never resort to harassment, intimidation, or seduction
27 February 14, 2013
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Principle 2: Courtesy
Treat people with kindness and charity
put away all anger that leads to
physical/emotional abuse
pursue forgiveness and reconciliation
Defend those who are in distress
28 February 14, 2013
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Principle 1: Respect
Show deference to those in authority
do what you’re told
forebear the shortcomings of the
boss/customer
29 February 14, 2013
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The Six Principles in summary:
treat others as you want to be treated
○ OR
love your neighbor as yourself
30 February 14, 2013
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The Six Principles summarized in a
single word:
selflessness
31 February 14, 2013
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Testing the Principles
Test the Six Principles by asking this
question:
Which principle can you violate without
losing trust?
32 February 14, 2013
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Dilemmas
What if the boss orders you to lie, cheat,
or steal?
What if all your choices are difficult and
painful?
33 February 14, 2013
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Consider This:
Doing the right thing may ruin your
business. Doing the wrong thing will ruin
it for sure.
It is better to go out of business with
your integrity intact.
34 February 14, 2013
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What is Integrity?
Now that we have a standard in mind,
defining integrity is simple.
Integrity means conformity to the
standard. You have integrity when you
place the needs of other above your
own needs.
35 February 14, 2013
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What is Integrity?
Integrity starts on the inside—with
beliefs, thoughts, and attitudes.
Right words and actions flow from right
thoughts.
36 February 14, 2013
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Pretending to have integrity is nothing
more than manipulation
Manipulation (pretense) is dishonesty
Dishonesty destroys trust
37 February 14, 2013
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When are you most susceptible to
lapses of integrity?
Take time to identify areas of weakness
know yourself and be aware of your
circumstances
practice avoidance
38 February 14, 2013
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Principles must not be compromised
Beware the tendency to rationalize your
attitudes and actions
Ethical disasters usually start small
39 February 14, 2013
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Closing Thoughts
Set aside some time to reflect on what we’ve covered today
Review and reinforce the Six Principles
Watch your attitudes
Be vigilant for the tendency to compromise
Keep learning
40 February 14, 2013
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For Further Exploration:
Visit my Integrity blog:
http://ethicsbythebook.wordpress.com
Subscribe to my Integrity newsletter:
http://eepurl.com/jd7Qj
41 February 14, 2013
© 2013 Woodland Park Research Group
All Rights Reserved.
P.O. Box 122
Woodland Park, CO 80866
719-687-4304
www.woodlandparkresearch.com
WOODLAND PARK Research Group
Building Integrity—Pursuing Excellence—Embracing Innovation