Upload
tadas-labudis
View
100
Download
1
Tags:
Embed Size (px)
Citation preview
Tadas LabudisProduct Manager @Labudis
Building the right thing
My product journey
• 2008 - started studies in Scotland
• 2009 - launched an online drum shop
• 2011 - created a student social network
• 2012 - pivoted into event recommendations
• 2014 - doing product stuff at Kotikan
Kotikan
Customer Problem Solution
Basis of a business idea
???
Customer Problem Solution
Startups start with…
?
Customer Problem Solution
Startups often do this
Customer Problem Solution
Startups often do this
wtf?
Customer Problem Solution
But should do thisgimme da cookie!
Build
MeasureLearn
ideas product
data
vision
Build
MeasureLearn
ideas product
data
assumptions
speed!
vision
The goal
• Maximise value
• Minimise waste
… or creating more value for customers with fewer resources
Customer Development
Customers are experts in their own problems
Do you enjoy doing customer interviews?
(raise your hand if you do)
Interviews are hard
Get intros
Offer incentives
Keep it informal
Avoid “pitch mode”
Ask about specifics
Deflect compliments
Signs you did well
• Permission to contact again
• Clear next meeting
• Introduction to decision-maker
• Commitment to run a trial
• Pre-purchase
• NOT compliments
What if they hate your idea? :(
Build
MeasureLearn
ideas product
data
vision
Books
• The Lean Startup (book)
• The Four Steps to the Epiphany (book)
• The Mom Test (book)
Thanks!
Hit me up on Twitter @Labudis
deliver the cookies!