Design ManagementBusiness Planning

Building Corporate Culture

Prepared by Timothy ChanUpdated 22nd May 2013Version 3.0

LEARNING OBJECTIVES

1. What is culture

2. Corporate culture

3. Importance of culture

4. Expressing your culture

5. Building sustainable culture

What isCulture?

• List out one unique trait of

your ethnic culture

• List out one unique trait of

the Singaporean culture

What have you learned?

Brainstorming

Only in Singapore

Only in Singapore

The behaviours and beliefscharacteristic of a particular

social, ethnic, or age group:

Eg. Youth or drugs culture

Make up of:• Values• Beliefs• Assumptions

Culture is

Architectural Culture

Architectural Culture

Universal Culture

A nation’s identity

Rituals & Ceremonies

Japanese culture….

Chinese culture….

Universal culture….

Spitting habits of the Chinese….

…. had a long history

What is Corporate Culture?

The way we behave at work

Expressions of our values

Culture of Innovations

One million new ideas a year

Teaser: guess which company is this?

Guess which company?

Guess which company?

Guess which company?

Google culture

Formal

Casual

Why is culture important?

Performances

Strong? Adaptive?

FIT or MISFIT

Creativity

Strategic Branding

Behaviour & Conduct

Behaviour & Conduct

Behaviour & Conduct

Behaviour & Conduct

Elements of Culture

The behaviours and beliefscharacteristic of a company:

Make up of:• Values• Beliefs

• Assumptions

Elements of Culture

by default orby design

Expressing your corporate culture

Physical Structures

Rituals & Ceremonies

Stories & Legends

Language

Building Sustainable

Corporate Culture

Management decision

Founders need the tough discipline to see it through…

Actions of founders

Staffs observe

what you do

or don’t do

Introduce consistent rewards

Give due recognition

Selective hiring

Communicate to staffs

Are you really communicating?

The End