Building Successful Strategies through Metrics that Matter

Building Successful Strategies through Metrics that Matter

Michele PorfilioFebruary 9, 2011Source Con

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Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP

Why Measure?

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• Sourcer/Recruiter

• Names sourced

• Candidates engaged

• Prescreens

• Submittals/presentations

• Phone/Tech Screens

• Office Visits

• Offers Extended

• Offers Accepted

• Offers Declined

Sourcing Metrics

• Source

• Percentage of applicants

• Percentage of hires

• Cost per applicant

• Cost per hire

• Number of impressions

• Cost per impression

• Number of clicks

• Cost per click

• Applicants per job

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Building Strategies

Strategic

Decision Making

Data Analysis

Data Distribution and Reporting

Measurement

Data

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Data and MeasurementData and Measurement

ROI by Source

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Use Metrics to Identify Gaps/Pain Points

Find a cure

Data Analysis

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• Actions

• Expanded channels

• Budget-increased and diversified

• Increased marketing

• Social media presence

• Technology advancements

• Vendor management program

• Gaps

• Candidate pool

• Limited channels

• ROI on current channels

• Vendor management

• Budget

• Visibility/Brand

• Social Media

• Technology

Strategic

Decision Making

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ROI By SOURCE

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Enhancing a Source

• Referral Program

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Team Effectiveness

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Review: Collected Data & Results

Improved stats

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Road Blocks

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Adjusting with change

1. Level changes

2. Skill set changes

3. Market changes

4. Budget constraints

5. Roadblocks

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Game Changer

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Plan Revision/New Challenge

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Data , Measurement, Analysis

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Revised Plan

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AFA TAX RISK PERF MDS ES PS FW/FRM

Employee Relations

Job Boards

Other

Referrals

SEO/SEM/Job Aggregators

Social Networks

Talent Pipeline/Research

Vendor

Departmentalize Metrics

Want their money?

Data Distribution and Reporting

Give them specia l attent ion!

42%

14%9%

3%

18%

3%

2%

9%

TAX ApplicantsEmployee Relations

Events

Job Boards

Niche sites

Other

Referrals


Social Networks


Vendor

6%

63%

1, 6%

25%

TAX Hires

Employee Relations

Job Boards

Niche sites

Other

Referrals


Social Networks


Vendor

29%

7%

14%

43%

7%

TAX Hires by Level

Staff

Sr. Staff

Manager

Sr. Manager

Partner0

1

2

3

4

Staff Sr. Staff Manager Sr. Manager Partner

TAX Hires - Level by Source

Referrals

Talent Pipeline/ Research

Vendor

0

1

2

3

4

5

6

Referrals Talent Pipeline/ Research Vendor

TAX Hires - Source by SU

FED SALT

0

1

2

3

4

Staff Sr. Staff Manager Sr. Manager Partner

TAX Hires - Level by SU

FED

SALT

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Analysis: ROI Check

• Increased:

• Candidate pool

• Candidate quality

• Firm visibility

• Team Morale

• Decreased:

• Recruiter workload

• Vendor spending by 75%

• Improved partnerships

• Leadership recognition

• Business unit collaboration

• Preferred vendors

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Shift Change: A New Chaos

• From rock bottom to rock climbing

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Rebuilding

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Full Line of Sight Source Analytics(Drill Down to Specific Sources by Job Category)

Jobs2web Metrics by Source Client ATS Applicant Status Source Costs

New Strategic Initiatives

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Setting Goals

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Pull and Analyze Data

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Strategize

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Implement

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Measure ROI

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Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

630.575.4397

[email protected]

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