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winning through innovation
for Business Linkby Nick Jankel
www.wecreate.cc
2
thing you are proud of having innovated (and what it taught you)
most developed innovation skills
words your colleagues might use to describe you at your best
Main Entry: in·ventEtymology: invenire to come upon, findDate: 15th century
1 : to devise by thinking2 : to produce (as something useful) for the first time through the use of the imagination or of ingenious thinking and experiment
invent
Main Entry: mar·ket·ingDate: 15611 a : the process or technique of promoting, selling, and distributing a product or service
market
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Half of the companies on the 2009 Fortune 500 list were
launched during a recession or bear market, along with nearly
half of the firms on the 2008 Inc. list of Americaʼs fastest-growing
companies.
Unmet needs
Lead users
Parallels
Precedents
Blue sky Consumer
Technical
Economic
LegalSustainable / ethical
Strategic focus To launch
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in a study of 4000 firms in 17 countriesfirmsʼ cultural traits drive innovation across nations
Source: Innovation in Firms Across NationsCambridge Judge Institute / Journal of Marketing, 2009
creativity
charisma
connectivity
commitment
IdeasCuriosityExplorationReframingSeeing beyondIntuitionChildlike
Listening ResponsiveEmpathicNurturingEmotionally smart
Can doUrgentUnstoppableConfidentRelentlessOptimisticSingle-minded
InspiringLeadingCharmingVisionaryEmpoweringIntegrative
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The elements of a creative solution can be taught, but creativity itself involves practicing means of self-discovery and
self-discipline and use of the imagination.
Source: Torrance, 1988
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innovation is a leadership challenge
Innovation distinguishes between a leader and a follower.
Steve Jobs
Leadership exists when people are no longer victims of circumstances
but participate in creating new circumstances. Ultimately,
leadership is about creating new realities.
Peter SengeThe Fifth Discipline
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solution-focusedideas live withinstarts new conversationssituation independent
the creativity suite
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creativitywhat does everyone say about this situ / market and - if you ignored those assumptions - what would you do to differently to create something new?
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Life [profits, impact] shrink or expand in direct proportion to
one's courage.
Anais Nin