Building Habits as a Team

Cindy Alvarez Director of UX, Yammer (a Microsoft company)

Author, Lean Customer Development

This story starts with a frustrated intern…

Teams flaked out at a rate never seen in individuals.

What’s weird about teams?

&

Teams are pessimistic

Teams are pessimistic

•  Supportive bias •  Negativity bias •  Hindsight bias

Teams (over-)value consensus

Teams (over-)value consensus

•  Bandwagon effect •  Bystander effect

Teams are norms

Teams are norms •  Proscriptive norms •  Prescriptive norms •  Fundamental attribution error

What do teams need?

Teams are pessimistic…

Echo Concerns

Teams are pessimistic…

Unique Use Cases

Teams (over-)value consensus…

Limit Time

Teams are norms…

Scaffolding

Teams are norms…

‘Sell’ New Norms

Questions?

@cindyalvarez cindy@cindyalvarez.com