99
uilding & evangelizing holistic experience design Samantha Starmer [email protected] @samanthastarmer http://www.flickr.com/photos/29023275@N04/2753536862

Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

building & evangelizing holistic experience

designSamantha Starmer [email protected]

@samanthastarmer http://www.flickr.com/photos/29023275@N04/2753536862

Page 2: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

medesign and experience stuff: Amazon,

MicrosoftREI – Recreational Equipment, Inc.

lead design & experience teamsteach at University of Washington

Page 3: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 4: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

http://www.flickr.com/photos/dirpics/464458290/

Page 5: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

do you want your team to

make a difference?

Page 6: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

do you want to be involved in

strategy?

Page 7: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

do you want to be part of the decision

process?

Page 8: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

design for the holistic

experience

Page 9: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

digital and physical are

colliding

Page 10: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

70% of US online consumers

research products online

and purchase them offline

Forrester, Profiling The Multichannel Consumer, July 2009

Page 11: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

53% of mobile searches on Bing have a local intent

Greg SterlingSearch Engine Land

https://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-55556

Page 12: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

but

Page 13: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

‘integrated experience

s are few and

far between’

Alexandra Deschamps-Sonsino http://www.slideshare.net/designswarm/creating-the-internet-of-things

Page 14: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 15: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 16: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 17: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 18: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 19: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

no Encore…

Page 20: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 21: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 22: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

build your team to design for

the holistic experience

Page 23: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

how?

Page 24: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

me, looking confused

Page 25: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

1. expand your mind

2. create the vision3. build the path4. just do it

Page 26: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

1. expand your mind

Page 27: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

expand your mind

1. break out of silos2. make new friends3. get outside your box4. find comfort in discomfort

Page 28: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

break out of silos

http://www.flickr.com/photos/14617207@N00/4872111479

Page 29: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

break out of silos

http://www.flickr.com/photos/14617207@N00/4872111479

• get out of your cube! • leave your desk! • get out on the street!

Page 30: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 31: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

http://averagecats.com/page/7

make new friends

Page 32: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

http://averagecats.com/page/7

make new friends

• hang out with marketing• learn IT speak• what does a project

manager care about?

Page 33: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

http://www.flickr.com/photos/vitorcastillo/2994723741

Page 34: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

http://www.flickr.com/photos/oldonliner/3484504583/

Page 35: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

get outside your box

http://www.flickr.com/photos/jaboobie/4756495600

Page 36: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

get outside your box

• shadow in another department

• build something physical• design something with

crayons

Page 37: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 38: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 39: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

comfort in discomfort

Page 40: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

comfort in discomfort

“an interesting thing happened today – we were

invited to help Visual Merch decide what shelf labels

and categories to use in the retail stores for

backpacks.”

Page 41: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

http://www.twobackpackers.com/wp-content/uploads/2009/07/REI-Backpacks.jpg

eek – I don’t know anything about store

design!

Page 42: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

you don’t have to be an expert

Page 43: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

2. create the vision

http://www.flickr.com/photos/pasukaru76/3998273279

Page 44: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

create the vision

1. know the big picture2. follow the north star3. tell a fairy tale4. lead change

Page 45: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

know the big picture

http://www.flickr.com/photos/aatemu/4784742636/

Page 46: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

http://www.flickr.com/photos/aatemu/4784742636/

• know your company strategic mission

• get beyond your own division

• learn how the parts play together

know the big picture

Page 47: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 48: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 49: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 50: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

follow the north star

http://www.flickr.com/photos/brunmarde/4264215019/

Page 51: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

follow the north star

http://www.flickr.com/photos/brunmarde/4264215019/

• focus on the customer (user, citizen, visitor)

• be ‘Swiss’• stay grounded

Page 52: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

Trying on tent

http://www.flickr.com/photos/hollabackpack/184849492

Page 53: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 54: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

tell a fairy tale

Page 55: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

tell a fairy tale

• get people excited about the possibilities

• design your storytelling• consider your audience

Page 56: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

Meet Aaron

Outdoor Loyal31, Chicago

Weekend warrior involved in many sports, knows a lot about gear, and loves to research

“I push myself in work and play and need my gear to keep up with me”

Page 57: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

I’ll visit REI for gear suggestions for my upcoming race…

Page 58: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

Here is my bike research list…

Page 59: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

lead change

http://www.flickr.com/photos/donabelandewen/3571289971

Page 60: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

lead change

http://www.flickr.com/photos/donabelandewen/3571289971

• model the behavior• begin slowly• start with your own

work and team

Page 61: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

http://www.flickr.com/photos/elitatt/4959931232 http://www.flickr.com/photos/centralasian/4099680559

Page 62: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 63: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

3. build the path

http://www.flickr.com/photos/23072179@N00/514528095

Page 64: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

build the path1. listen holistically2. learn executives’ goals2. get political3. remove road blocks

Page 65: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

listen holistically

Page 66: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

listen holistically

• market research• email, calls, customer

service• facebook, twitter, blogs

Page 67: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 68: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 69: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 70: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

learn executives’ goals

Page 71: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

learn executives’ goals

• how are they incentivized?

• what is important to each?

• what are they trying to get done this year? next year?

Page 72: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 73: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

(blurred on purpose…)

Page 74: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

get political

Page 75: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

get political

• manage up, down and sideways

• pay attention• talk the talk, walk the

walk

Page 76: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

http://media.nara.gov/media/images/29/4/29-0378a.gif

Page 77: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 78: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

remove road blocks

http://www.flickr.com/photos/cyberslayer/3556721606

Page 79: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

remove road blocks

http://www.flickr.com/photos/cyberslayer/3556721606

• make it easy for your team

• have the hard conversations for them

• focus on clearing brush before they encounter it

Page 80: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 81: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

4. just do it

http://www.flickr.com/photos/tutuwon/2745902664

Page 82: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

just do it1. don’t ask permission2. tear it up a little3. use metrics4. start with small wins

Page 83: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

http://www.flickr.com/photos/62719770@N00/2959566124

don’t ask permission

Page 84: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

http://www.flickr.com/photos/62719770@N00/2959566124

don’t ask permission

• but don’t be crazy• start with things

everyone cares about• think non-controversial

Page 85: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 86: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

tear it up a little

http://www.flickr.com/photos/18161462@N00/73573681

Page 87: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

tear it up a little

http://www.flickr.com/photos/18161462@N00/73573681

• invite others in• invite others out• go way outside your

brand – then pull back

Page 88: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

UX Mag

Page 89: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 90: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

use metrics

http://www.flickr.com/photos/iliahi/2606645766/

Page 91: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

use metrics

http://www.flickr.com/photos/iliahi/2606645766/

• get comfortable with quantitative

• learn synergies between attitudes and behavior

• where does your team add measureable value?

Page 92: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 93: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 94: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

start with small wins

http://tlc.discovery.com/tv/hoarding-buried-alive/slideshows/before-and-after-episodes-1-4-02.html

Page 95: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

start with small wins

http://tlc.discovery.com/tv/hoarding-buried-alive/slideshows/before-and-after-episodes-1-4-02.html

• pick one interaction• choose one channel• partner with one

department

Page 96: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 97: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
Page 98: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

expand your mind

1. break out of silos2. make new friends3. get outside your box4. find comfort in

discomfort

create the vision

1. know the big picture2. follow the north star3. tell a fairy tale4. lead change

build the path

1. listen holistically2. learn executives’ goals2. get political3. remove road blocks

just do it

1. don’t ask permission2. tear it up a little3. use metrics4. start with small wins

Page 99: Building and Evangelizing Holistic Experience Design - DMI Seattle 2011

http://www.flickr.com/photos/baking_in_pearls/3960662314

thank you!!

Samantha Starmer [email protected] @samanthastarmer