Presents...

A Website Without A Business Model or Strategy

Online Business

Startup, in

conjunction with

The Coconut

Group, presents..

Tip #1

In 2010 Marks & Spencer’s goal was to become the worlds most sustainable retailer as part of their “Plan A” initiative. Source: http://planareport.marksandspencer.com/M&S_PlanAReport2015_Overview.pdf

Formulate Your Online Strategy

• A lack of planning often leads to failure

• The objectives & strategies in the

business plan must be reflected through

the website

Tip #1

Learn more about KPIs:

Source: http://marketing.about.com/od/strategytutorials/a/what-are-key-performance-indicators.htm

Phase in the steps of increasing your online presence. This ensures tasks happen in the right order and that

the business is scalable

Apply a Phased ApproachTip #2

Get Online Early

Google operates on a trust basis, with one of those trust metrics being the age of your domain name and the earliest point at which you published some content on that domain.

Getting a holding page up early means you have gained several weeks of trust before your main website goes live.

The Google Display Network serves 1 Trillion Impressions each month

Source: http://adwords.blogspot.it/2013/09/reach-relevance-and-trust-big-three-in.html

Tip #3

Test the Market

• Iron out any issues that may

occur

• Gauge interest

• Gain important feedback

• Pivot if necessary

72% Of marketers who are not testing landing pages, also failed to measure any

meaningful ROI from landing page optimization efforts Source: http://www.marketing-mojo.com/wp-content/uploads/2013/04/Marketing-Mojo_Landing_Page_Optimization_Infographic.jpg

Tip #4

15% of organizations outsource their human resources department Source: http://www.thecollaredsheep.com/infographic-straight-talk-on-outsourcing/

Build an Outsourcing

Strategy

If you're not an expert in a specific field, hire a professional who is. Their expertise is going to save you time and money.

It might seem that they're expensive, but the time that they're going to save and the extra value they can add to your level of service is going to speak volumes about your business to your clients.

Tip #5

A survey indicated that 14% of people felt “Inadequate resources or budget” was a

factor contributing to failure of organization change

Source: http://www.torbenrick.eu/blog/wp-content/uploads/2015/01/Infographic-Barriers-to-organizational-change.png

Be Prepared for ChangeThe average life cycle for a web site is 2-3 years which demonstrates how technology is constantly evolving.

Make sure you are prepared for the inevitable change.

Tip #6

ResourcesWatch it on YouTube!o Marks and Spencer - planareport.marksandsp...

o About.com - http://marketing.about.com/od/strategy...

o Blogspot - http://adwords.blogspot.it/2013/09/re...

o Marketing Mojo - http://www.marketing-mojo.com/...

o The Collared Sheep - thecollaredsheep.com/infographic

o Online Business Startup –

http://www.onlinebusinessstartup.co.uk

is a Business Strategy Expert and Founder

of Digital Agency, The Coconut Group. He

specializes in delivering Business and Online

Strategy to established SMEs turning over

£500k helping them to achieve scale and

growth.

Robin Waite

Complete Strategy to Starting Up a

Business Online

www.onlinebusinessstartup.co.uk

Or email me directly

robin@onlinebusinessstartup.co.uk

To get a

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