Budding Culture: What We Believe

AN INTRO TO BUDDING CULTURE

BUDDING CULTURE | 384 forest avenue suite 18a | laguna beach, ca 92651 | t/ 949.340.5746 | © copyright Budding Culture 2016 | www.buddingculture.com

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It started with an idea... Technology has fundamentally changed the ways we communicate.

http://www.buddingculture.com


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Current and Past Experience

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WHAT WE BELIEVE...

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Marketing has made some huge leaps in recent years.

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WE BELIEVE MARKETING HAS CHANGED BECAUSE PEOPLE HAVE CHANGED

• We work more • Play harder • We’ve become more mobile • Multi-task • Keenly observe and mine data



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We’ve become a society of Seekers – searching and finding the information we are looking for.

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WE BELIEVE IN LOVABLE CONTENT

Every two days, we create as much information as we did from the dawn of civilization up until 2003. – Eric Schmidt, former CEO of Google



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LOVABLE CONTENT NEEDS CONTEXT

When there are millions of books, millions of songs, millions of applications, millions of everything requesting our attention – and most of it free – being found is valuable. – Kevin Kelly, Wired



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Our Approach: Instigate shared passions with lovable content.

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People love getting the right information at the right time.

People love marketing that’s trustworthy.

People love marketing that heightens their enthusiasm.

People love marketing that meets their needs.

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MARKETING PEOPLE LOVE



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Brand

Content

Community

Bringing Brands and

People TogetherInbound

Instigation

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The Building Blocks of

Inbound Instigation

Brand

BRAND DEVELOPMENT

Developing a distinct point-of-view. Identifying your key audiences. Determining how your brand can add value through marketing. Budding Culture Brand Development services include-

• Communications Audit • Identity & Naming • Strategic Concepting & Ideation • Customer Profiling & Personas • Brand Leadership Strategy

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Inbound Instigation

CREATIVE CONTENT

Unique ideas brought to life. A unifying campaign theme designed to thrive at all touch points. Budding Culture Creative Content is designed to ignite passions and build communities-

• Copywriting • Long & Short Form Collateral • Video Production • Unique Advertising Solutions • Branded Content

Content

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Inbound Instigation

Community

INTERACTIVE MARKETING

It’s all about earning the right to engage people using great content delivered in the right context. Budding Culture will ignite your brand’s key communities with Interactive Marketing that drives results-

• Digital Development • Influencer Outreach • Social Media Marketing • Lead Generation & Nurturing • Inbound Marketing Programs • Paid Search • Native Ads and Behavioral based Campaigns

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Inbound Instigation

Community

INTERACTIVE MARKETING

It’s all about earning the right to engage people using great content delivered in the right context. Budding Culture will ignite your brand’s key communities with Interactive Marketing that drives results-

• Digital Development • Influencer Outreach • Social Media Marketing • Lead Generation & Nurturing • Inbound Marketing Programs • Paid Search • Native Ads and Behavioral based Campaigns

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Content for The Buyers Journey

User BehaviorHave realized and expressed symptoms of a potential problem or opportunity

Have clearly defined and given a name to their problem or opportunity

Have defined their solution, strategy or approach

Research & Info NeedsResearch focused on vendor neutral 3rd party information around identifying problems or symptoms

Committed to researching and understanding all of the available approaches/methods to solving their defined problem or opportunity

Researching supporting documentation, data, benchmarks or endorsements to make or recommend a final decision

Content Types Analyst Reports eGuides & eBooks Blog/Editorial Content White Papers Educational Content

Comparison White Papers Expert Guides Live Interactions

Webcasts / Podcasts / Videos

Vendor/Product Comparisons Case Studies Trial Download Product Literature

Live Demo

Key TermsTroubleshoot Upgrade Issue Improve Resolve Optimize Risks Prevent

Solution Tool Provider Device Service Software Supplier Appliance

Compare Pros and Cons Vs. Benchmarks Versus Review Comparison Test

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ExampleI have a sore throat, fever

and I’m achy all over. What’s wrong with me?

Aha! I have strep throat. What are my options for relieving or

curing my symptoms?

I can see a physician, ER, or urgent care. ER costs $$$, but it

is fast and I have insurance.

Buyer Stages Awareness Consideration Decision

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A collection of lovable ideas and the thinking behind them from Budding Culture.



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Japan is rarely at the top of anyone's list of affordable travel destinations. To help travelers explore all the possibilities they can experience when visiting on a budget, Budding Culture launched a content-rich campaign challenging users to create there own $100/days in Tokyo.



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With an interest surge in sustainable energy, Budding Culture helped client NRG Energy create The Green Room. A proxy-brand website designed to stir conversation and to share ideas with those who are passionate about the breakthroughs, innovations and designs inspired by the green movement.



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Just saw this crazy looking Leaf drive by. @TheGreenRoom - Mine? #SpotIt.PostIt.WinIt. yfrog.com/h2huxwj

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With a need to drive sales in specific vertical markets with, Epson engaged Budding Culture to create outreach programs designed to educate and empower. Our Epson WorkForce Real Estate vertical outreach program launched in April 2013, with videos, case-studies and interactive how-to guides designed to help real estate professionals get the most out of their Epson printers.



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Budding Culture. Fired up, and ready to go to work!!


Business

Budding Culture: What We Believe