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Peter Malaise, Concept Manager
Ecover and EcoSurfactants
World Famous Green Roof in Malle, Belgium
Milestones
• 1980: 1st manufacturer of phosphate-free washing powder• 1989: Introduction to supermarkets• 1992: Construction and opening ecological factory in Belgium• 1993: Global 500 Roll of Honor UNEP• 2000: ISO 14001 certification in Malle, Belgium• 2005: Wellments acquisition – natural cosmetics• 2007: Opening 2nd ecological factory France• 2007: Wins award ‘Most sustainable company in Flanders’ (OVAM)• 2007: Wins Prix d’Action Citoyenne 2007 - France• 2008: Enters a 3-year partnership with WaterAid
Mission:Ecover offers efficient and sustainable solutions for the hygienic needs of people today and future generations.
Our Mission & Vision
Vision: triple bottom lineEcover seeks to contribute to the process of creating
economical, ecological and social
change within our society to build a sustainable future for everyone.
Ecover worldwide
• 152 employees• Revenue (consolidated):
• 2008 – 68 mln Euro
• 152 employees• Revenue (consolidated):
• 2008 – 68 mln Euro
Office Locations: Belgium (prod.)France (prod.)USAUKGermanySwitzerland
Founded in Belgium in 1980
International recognition
Innovation: EcoSurfactants
What are EcoSurfactants?
• ecological counterparts of conventional surfactants in washing and cleaning products
• responsible for the cleaning power of these products and therefore indispensable
• fully renewable and made through a natural fermentation process
• the process is developed in collaboration with various research institutes, internationally
• the use of EcoSurfactants in washing and cleaning products has been patented by Ecover
Benefits
• several applications with definite improved performance
• excellent environmental performance
• fully renewable surfactant• excellent biodegradability• low aquatic toxicity• reduced transportation - sourcing closer to our factory.
• pH neutral products – respects your skin
• low energy production process
Production process
The Power of Nature!!
Rapeseed oil
Yeast found in Bumblebee Nests
Biosurfactant
Candida bombicola
Glucose
Production process
Benefits
• ambient temperature and atmospheric pressure
• from renewable feedstock only
• without production of problematic waste
• in fact, without chemistry in the layman’s sense of the word
Performance
Research conducted by our own R&D and marketing departmentindicates that the new range of hard surface cleaning productsoutperforms its predecessors in the field of performance by 10 to70%
All Purpose Cleaner
• How would you compare Ecover All Purpose Cleaner to your usual brand?
Worse Much BetterSame
1 2 3 4 5
Glass & Window Cleaner
• How would you compare Ecover Glass & Window Cleaner to your usual brand?
Worse Much BetterSame
1 2 3 4 5
Power Cleaner
• Overall product score (Rating out of 10)
0
1
2
3
4
5
6
7
8
9
10
Ecover Market Leader
Multi Surface Cleaner
• How good was the product at cleaning surfaces?
1
2
3
4
5
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Granite
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Ceram
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Formica
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Ceram
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Stain
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Ste
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ink
Other s
teel
surfa
ce
Chrom
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Ceram
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ilet
Wood s
urface
Plast
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urface
Glass
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Market Leader Ecover
CFS International
significance of the new technology
• EcoSurfactant-technology is available in over 25 countries worldwide (hard surface cleaning products)
• EcoSurfactants will be introduced in all Ecover products where it technically makes sense (Total amount of products produced: 32.000 T/a)
• After upgrading, this technology can be replicated in various kinds of cleaning products as well as in cosmetics on a worldwide scale
• In addition: applications in different areas such as bioremediation and agriculture are being explored by some industrial partners
Thank you!