D E S I G N E R

I AMWHO I AMNo, not Popeye, but definitely an individual with character. This is a sample of my work. Most portfolios show you work but tell you nothing of the person behind it. Although compelling, they are an incomplete story; a picture book with a theme but no soul.

It’s not a long story. After all, you get a feel for someone pretty quick. Take a moment to see the kind of work I am proud of and, just as importantly, find out a little about who I am.

I AMA MOSSY COVERED BUCKEYEI was raised in the Midwest and transplanted to the West Coast long enough ago to be considered a native. Family, friends, mentors and experience have taught me to work hard and enjoy life.

I’ve been creating ever since I was born. From crayon on the walls, through art classes in high school and college, to design director for Hornall Anderson, I live for creativity.

FULL OF ITI’ve worked on a ranch, flipped burgers, and tended bar, so I can pour a mean drink. I coach soccer and play regularly to practice what I preach. I love to build stuff. I enjoy hitting the links now and then in spite of a wicked slice. Give me a muddy trail and my mountain bike and I’m in hog heaven. I’ve seen a smidgen of the globe and look forward to seeing more.

I’ve started a business or three, won awards, suffered defeats and experienced the ups and downs of life. The world is the inspiration for my ideas. This is the foundation of who I am.

I AM

A HYBRIDIn the last 20 years, I’ve gone from Art Director to Design Director. My career began in 1989 when I met my first business partner, Dan Fine. We started an ad agency around the efficiencies of desktop publishing and grew as quickly as the technology changed. I became a self-taught desktop wiz, and spent 8 years growing our small shop into a solid mid-sized firm.

I moved on to become creative director at BD&A, a large merchandising agency, turning their inhouse art department into a profit center. Looking for more creative challenges, I went out on my own, developing ads and designs for multiple agencies and clients.

I AM

A PROBLEM SOLVERWhile I was doing my own thing as Bruce Advertising & Design, I stumbled into a short term gig for Hornall Anderson. Three days turned into two weeks — two weeks turned into three months and next thing I knew they made me an offer I couldn’t refuse. In my interview with Jack Anderson I had to ask how I, as an ad guy, not a designer, fit into the mix? His answer, “We have lots of great decorators, we want you because you’re a thinker.”

But enough about who I am. It’s time to see some of the solutions to the problems I’ve helped solve in recent years.

I AM

REDHOOK - Bring back the craft. From proprietary bottle, to a bold new look with strong shelf presence, my team and I pumped new energy and excitement into a familiar Northwest icon.

Agency: Hornall AndersonDesign Director: Bruce StiglerDesign Team: Elmer DelaCruz, Kelly Okamaro, Beth Grimm, John AnderleCopy Writer: Client Provided

On-premise Materials and Sales Sheets

UBISOFT - Package a new language learning game to appeal to both gamers and non-gamers alike. They wanted a system that could extend to multiple skus and still stand out on-shelf.

Agency: Hornall AndersonDesign Director: Bruce StiglerDesign Team: Yuri Shvets, Belinda Bowling, Jon GraeffCopy Writer: Client Provided

ADVENTURE OF FAITH YOUTH GROUP – Create a logo for middle school kids who are just beginning their walk with God. It needed to be contemporary and relevant to the age group plus it had to be able to grow with them. The “i” symbol stands for information plus it’s the universal symbol of an on-switch.

Client: Adventure of FaithAgency: Bruce - Advertising & DesignDesign Director: Bruce StiglerDesign Team: Bruce Stigler

PURPLE FIG - CatererAgency: Bruce Advertising & DesignDesign Director: Bruce StiglerDesigner: Bruce Stigler

PHOTOZONE - Online Event PhotographersAgency: Hornall AndersonDesign Director: Bruce StiglerDesign Team: Henry Yui

FREEREIN - Mobile Solutions ProviderAgency: Hornall AndersonDesign Director: Bruce StiglerDesign Team: Tobi Brown

CHILDREN’S MINISTRY -ADVENTURE OF FAITH Agency: Bruce Advertising & DesignDesign Director: Bruce StiglerDesign Team: Bruce Stigler

BURIEN TOWN SQUARE - Mixed Use ResidenceAgency: Hornall AndersonDesign Director: Bruce StiglerDesign Team: Jay Hilburn, Lauren DiRusso

JAVELIN - Telecommunications CompanyAgency: Hornall AndersonDesign Director: James TeeDesign Team: Bruce Stigler, Henry Yui

BLUE NILE - Online Diamond RetailerAgency: Hornall AndersonDesign Director: Bruce StiglerDesign Team: Gretchen Cook

FUSION - High School Age Youth GroupAgency: Bruce Advertising & DesignDesign Director: Bruce StiglerDesign Team: Bruce Stigler

WIDMER BROTHERS - Craft Beer BreweryAgency: Hornall AndersonDesign Director: Larry AndersonDesign Team: Bruce Stigler, Gretchen Cook

HAMPTON ELECTRIC - Electrical ContractorAgency: Bruce Advertising & DesignDesign Director: Bruce StiglerDesign Team: Bruce Stigler

PEAK PERFORMANCE II - Amgen Meeting ThemeAgency: Hornall AndersonDesign Director: Bruce StiglerDesign Team: Hayden Schoen

KOOKABURRA - Eco-friendly Cleaning ProductsAgency: Bruce Advertising & DesignDesign Director: Bruce StiglerDesign Team: Bruce Stigler

JANUS INTECH - Create a series of ads to explain the technical, number crunching system that helps Janus-InTech investors minimize risk while maximizing returns.

Agency: Hornall AndersonDesign Director: Michael ConnorsDesign Team: Bruce StiglerCopy Writer: Bruce Stigler

WEYERHAEUSER REALITY INC. - Develop a display system for a special builders presentation. These proprietary stands are built entirely out of Weyerhaeuser products and designed to be portable. They can be easily updated for future functions and internal corporate promotions.

Agency: Hornall AndersonDesign Director: Bruce StiglerDesign Team: Bruce Stigler, Holly Craven Copy Writer: Andy Davidhazy

BURIEN TOWN SQUARE - Focus on the rebirth of the inner city neighborhood of Burien and its proximity to Seattle to promote the multi-use Burien Town Square. Campaign included identity, web site, collateral, signage, sales center, and advertising.

Agency: Hornall AndersonDesign Director: Bruce StiglerDesign Team: Hans Kreb, Lauren DiRusso, Jay Hilburn, Arhart DesignCopy Writer: Amy Bosch

Sales Center

Web Site

KOOKABURRA - Rebrand our product to appeal to a broader range of consumers and help reduce printing cost. I created a clean, vibrant color system that capitalized on their revised logo and reflected the pure, plant-based, environmentally friendly product line.

Agency: Bruce Advertising & DesignDesign Director: Bruce StiglerDesign Team: Bruce StiglerCopy Writer: Bruce Stigler

Web Site

REDHOOK - Now that we have craft street cred, we want to give each flavor personality. The Redhook team evolved the brand and developed icons to express each flavors personality while retaining a strong shelf presence and colors from the last package update.

Agency: Hornall AndersonDesign Director: Bruce StiglerDesign Team: Bruce Branson Meyer, Elmer DelaCruz, Vu Nguyen, Drew Pickard, Yuri ShevetsCopy Writer: Client Provided

READY TO WORKNow that you know a little bit about me, let’s talk about how we can put my innovtive thinking to work on your next marketing project. I am ready to roll up my sleeves and get started.

BRUCE ADVERTISING & DESIGN360.621-7609bigmanB@q.com

I AMI AMI AMI AMI AM

ADVERTISING & DEVERTISING & DESIGNIGN