BRT-Rapid Bus Impacts On Transit Corridor Businesses, RogerBazeley

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Abstract The assessment of BRT/Rapid Bus service and infrastructure improvements’ impact upon corridor businesses has been inadequate. Many public workshops and community outreach efforts fall short of gaining a balanced perspective of analyzing the positive or negative impact of implemented BRT/Rapid Bus improvements upon transit corridor businesses, their customers, working employees or ultimately the corridor businesses’ sales and vitality. This research study compares by survey, interviews, and the photo design audits of four different levels of BRT/Rapid Bus and basic bus systems’ service and infrastructure improvements along four metropolitan transit corridor business communities with similar and diverse land-use characteristics, business types, and social-economic characteristics. The selected BRT/Rapid Bus corridor segments have implemented different types and levels of bus transit improvement “system packages” with different service and infrastructure attributes including Rapid Bus with Signal Priority Technologies (Smart Corridors), and proposed advanced BRT with exclusive bus lanes, while trying to balance transit corridor business and community multi-modal transportation needs with BRT/Rapid Bus improvements. To successfully meet the transportation needs and travel demand of all local community transportation improvement stakeholders, there is a need to analyze and measure BRT/Rapid Bus impacts prior to and after BRT/Rapid Bus corridor improvements have been implemented. The research results and conclusions reached can also aid transportation planners and managers in accessing the need for service and infrastructure changes in the existing studied transit corridors and future BRT/Rapid Bus system installations

Text of BRT-Rapid Bus Impacts On Transit Corridor Businesses, RogerBazeley

  • 1. BRT/Rapid Bus Impacts on Transit Corridor Businesses
    • A Business Impact Survey & Comparison of Bus Transit Improvement Impacts on:
  • AC Transit's Alameda Route 61 Corridor (Webster Street)
  • AC Transits San Pablo Rapid Bus R72, Route 123 Corridor
  • LA Metros Wilshire Metro Rapid 720 Corridor
  • SF MUNI/MTA Geary BRT Corridor (Pre-BRT Impact Study)

Roger McKean Bazeley Mineta Transportation Institute Capstone 2. Project Scope:

  • Study willcompare three different levelsof BRT/Rapid Bus infrastructure and service improvements with the Geary Corridor as a PRE-BRT impact baseline
  • Analyzethe comparative Impact of BRT Improvements
  • SurveyBRT/Rapid Bus corridor business owners, managers, and employees about BRT/Rapid Bus impacts
  • Determinethe positive, neutral, and negative impacts on different types of transit corridor businesses
  • Reportthe BRT improvements effective in implementing successful business and community multi-modal BRT/Rapid Bus
  • Examinethe outcome of Response Data for determining impact types, level, and trends

3. Management Need for Study

  • Interestin implementing BRT/Rapid Bus Transit Corridor Improvements
  • Costof laborious study, design, and ERI approval stages
  • BRT/Rapid Busimprovement expectationsof the public
  • Workshops and community out reach efforts fall short of gaining abalanced perspective of analyzing the impact and benefitsupon future affected corridor businesses, their customers and working employees, and ultimately the sales and overall corridor business vitality for generating revenue growth.

4. Management Need for Study

  • The lack of business economic survey, study, and research fundingtomeasure business expectations, cost and benefit impacts
  • The lack of case studies and methodology as a part of the process for developing the best balance of BRT implemented service and infrastructure improvements forincreasing positive economic benefit and impactto transit corridor business customers, employees, and the community
  • The need for developing atransportation management survey/tool and processfor incorporating these vital business needs and expectations into the planning, design, decision making, and final implementation process.

Literature Research 5. Management Need for Study

  • C ommunicatingto all community stakeholders that initial BRT/Rapid Bus project research and planning efforts addresses their needs with a process that seriously measures transit corridor business communitys pre-expectations and post BRT/Rapid Bus implementation impacts, is imperative !

6. Management Need for Study

  • M easuring the resulting impacts of implemented improvements will help transit management and planners through transit policy, planning and designminimize potential negative impactsthat could reduce theeconomic viabilityof BRT corridor businesses, corridoraccess and walkablityforcustomers and employees , andcommunity supportfor the development of multi-use/ and TOD housing along these corridors

7. Ultimate Need for Study

  • It may very well be the particular combination of land-used characteristics andTOD/Housingwhen aligned with different levels of BRT/Rapid Bus improvements will bolster long-term sustainable economic impact and viability along improved BRT/Rapid Bus corridors.


  • Develop a Case Study and methodologyfor measuring the impact of BRT improvements upon the business community stakeholders including its customers, employees, and residents
  • Strengthen transit planning focuson significant business community expectations and needs that impact their business vitality when implementing BRT/Rapid Bus corridor improvements
  • Create Transit management awarenessof the critical long-term aspects and impacts upon business which can ultimately affect the levels of capturing new riders from these corridors


  • Create anassessment methodologyfor addressing transit management and business community stakeholder pre-cost benefit assessment in establishing BRT/Rapid Buscorridor transit performance goals , including service and infrastructure improvements related to type and levels of investment needed to deliver the bestimpact benefit package for the dollars spent
  • Determine BRT improvement needed for implementing successful business and community multi-modal/BRT
  • To find-out what was theperceived impactto various business types including retail and offices, employees, and their customers

10. Methodology:SurveyBusinesses

  • Developed aone page questionnaire/surveycomposed of 10-15 key questions with a couple of specific critical data sub-sections to collect % of customer and employee mode of travel to business location.
  • These surveys will beadministered in personto individual business owners at their place of business located on the selected BRT corridors, with an equal collection of data from both sides or directions of BRT transit travel.
  • Thesampling of targeted corridor businessesincluding retail and commercial/professional offices to result in 100-140 completed surveys per BRT corridor. *
  • Survey question categories:50% Business Economic, 20% Customer/Community, 20% Corridor Business Accessibility/Travel Mode Choice, Vitality, Parking impact, 10% Open ended Questions-Responder Opinion

11. Methodology:SurveyQuestionnaire

  • Thequestion form and responseselection for data comparison and scoring will be based on each question asking the responder to answer as to the subject of BRT/Rapid Bus improvement impacts
  • (1-3) rating scale:(3) Positive Impact/Increase. (2) Neutral Impact/No-Change, (1) Negative Impact/Decrease
  • Theresponseswill be indexed and charted per business name, type, location and presented in excel and graphic charts.

12. Methodology:SurveyQuestionnaire 13. Methodology:The Report

  • The report:will utilize the research to analyze and compare the different impacts of four different levels of BRT/Bus corridor improvements correlated to business impact and benefit.
  • These will be included in a case study method of presentation with an executive summary,4 individual BRT/Rapid Bus corridor system descriptionsof the goals and bus service and infrastructure before and after the BRT/Rapid Bus implementation.

14. Methodology: The Analysis

  • The Analysis:There will be an assessment of the BRT/Rapid Bus impacts to corridor businesses, lessons learned with recommendations on how to improve the effectiveness of planning and implementing future BRT/Rapid Bus improvements along business and multi-use corridors.
  • The conclusionwill sum-up the project, its areas of success and usefulness along with its limitations for being integrated into the management and planning of future BRT/Rapid Bus projects.

15. Methodology:Project Format & Content

  • PROJECT FORMAT CONTENT:Interview each BRT corridors BRT Project Manager with a set of questions related to the original goals of their BRT projects located along the corridor segments surveys.
  • The questionnairefor the business community has 3 open-ended questions to allow for individual responses, which will be factored into the papers data base and conclusion.
  • The appendixwill have a collection of specific BRT corridor segment maps of the areas studied, basic land use and location of the businesses interviewed, and a picture of selected business owners/respondents.
  • Includeextensive photo audits of each corridorand the specific BRT/Rapid Bus improvements implemented, and associated data sheet of possible major items and basic infrastructure costs related to the improved segments.


  • AC Transits Alameda City ,Route 61 Corridor
  • 2 Miles, Stops.25 Mile (Local OP)
  • _Selected Priority, Bus Stop Relocation, ADA loading Ramps, New Shelters, Trees, Sidewalks, Benches, Pedestrian and Bike facilities, Bus Loading Bulbs, Store Front Parking reductions, Urban Renewal by State Route 61 Relinquishment.
  • _Bus Equipment Improved, using existing buses, Non-exclusive Bus Lanes, Onboard Bus Stop Information Display, Limited Intersection pre-emption (Local/Limited/Express)


  • AC TransitsSan Pablo Rapid Bus R72,Route 123 Corridor
  • 14 Miles,Stops.5 Mile
  • -Signal Priority, Shared/Alternative Peak Hours use of Parking Lane for Bus Travel
  • -New Bus Shelters with Next Bus Technology, Transit Branding and Design Identity, on Equipment and Infrastructure Elements
  • -New Low Floor Buses, Seating Configurations and Interiors
  • Issues:The use or non use of Exclusive Rapid Bus Right-away, parking reductionsdepending upon curbside or Center Alignment BRT configurations, Service Hours PM