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Leveraging your ecosystem for growth
strategising for innovation
What is the source of your competitive advantage? It’s not in your product or service, or even in your organisation ... it’s in your network – or the ecosystem of industrial partners, higher education and government – that you participate in.
As your source of competitive advantage moves outside your company and into your ecosystem, strategically designing and exploiting this ecosystem is a condition for stimulating corporate growth and renewal. This programme on ecosystem management will give you a new view on innovation management.
vLerick and university of cambridge Judge business schooLs
In response to market demand, two prominent European business schools – Vlerick Business School and the University of Cambridge Judge Business School – have joined forces to present this unique international programme on strategy and innovation.
Leuven and Cambridge offer you the best of the high-tech ecosystems that encompass these two university towns. You will join participants from a wide variety of countries, world-renowned instructors, and prominent guest speakers from local industries. Add on-site company visits with top senior executives … and you’re already immersed in a high-level learning ecosystem of your own!
for whom?
• CEOsorexecutivedirectorsoftechnologicalorganisations
• CTOs,CIOs,COOsorCMOsofalargercompany• VPsorDirectorsR&D,NPDsInnovation&Corporate
Venturing• InvestmentManagersandVentureCapitalists• DirectorsofStrategicDevelopmentorNewBusiness
Development
added vaLue for you and your company
You will:
• attuneyourtechnologyandinnovationstrategiestothisnew thinking, which focuses on leveraging and playing ecosystems.
• understandhowtechnologyiscreatedanddevelopedin the most diverse ecosystems, such as mobile telecommunications, high-tech systems, materials science and the bio-sciences.
• givefreereintoyourcreativityinausersandtechnologycommunity.
• drawsuccessandcompetitiveadvantagefromstrategicpartnerships between small and large science and technology companies.
" Innovation, strategy, entrepreneurship, leadership, entrepreneurial marketing and entrepreneurial finance: the best minds share their knowledge and know-how with you. As a true innovator, you’ve got to be there! “
Prof Walter Van DyckHead, Innovation Management Cell
programme design
The ‘Strategising for Innovation’ programme comprises 3 modules:
moduLe 1: strategising for innovation
• Businessmodellinginthecorporateecosystem• Technologystrategising• Marketorhierarchy:CorporateventuringorR&D?• Fromcompetitionstrategytoportfoliomanagement
moduLe 2: Leveraging the ecosystem
• Nationalinnovationsystemsandecosystemdevelopment• Constructingandexploitingthecorporateecosystem• Knowledgedevelopmentandcollaborationincorporateecosystems
moduLe 3: business modeL design and impLementation
• Businessmodelinnovation• Managingcompetingbusinessmodels• Design-thinkingforbusinessmodelsinemergingmarkets
meet your facuLty
• Prof Michael Barrett (University of Cambridge Judge Business School): ReaderinInformationTechnologyandInnovation,DirectorofStudiesinManagementandanexpertindesign-thinking for services innovation.
• Prof Walter Van Dyck: leads Vlerick’s InnovationManagementcellandisanexpert in technology-based business models and corporate innovation strategies.
Because your time is precious, this programme presents only the very best speakers, who share their rich experience in their field of expertise. Academic speakers and practical testimonials combine to form a solid link to realworld practice from a strong academic foundation.Meetthecoreinstructorsonthe programme’s website.
practicaL info
Dates and venues6 daysApril - June 2013 Vlerick Business School, Leuven Campus, Belgium and University of Cambridge Judge Business School, Cambridge, UnitedKingdom
LanguageEnglish
Fee€6,945(excl.21%VAT)The price includes: 6 overnight stays,breakfast, lunch, and dinner. Notincluded:travelexpenses.
www.vlerick.com/strategising-for-innovation
appLy now!
PleaseseePracticalInfoonthefollowingpage, or visit:
University of Cambridge Judge Business School
practicaL info
registration
Action!Registeronline.
Questions?Pleasecontact:Ghita GreefGroupProductManagerT:+3292109894F:[email protected] Ghent, Belgium
your certificate
Your active participation in one of our programmes qualifies you for a Certificate from Vlerick Business School.
In addition, when you successfully complete an ExecutiveMasterClass,youcanjointheVlerickAlumni, a worldwide network of more than 16,000 members in 100 countries.
canceLLation
Consult our cancellation conditions at: www.vlerick.com/conditions
our team is here for you
onLine registration: quick & easy!
Registeronlinevia:
www.vLerick.com/innovation-programmes
financiaL benefits for you?
• 10%discountforpayingmembersofVlerickAlumni• SMEportfolio:subsidiesforFlemishSMEs.• VlerickSocialProfitGrantsfororganisationsactivein
the social profit sector.
You’ll find more info at: www.vlerick.com/benefits
foLLow the vLerick innovation network
Visit our website:www.vlerick.com/innovation-networkFollowusonTwitter:@Vlerick #InnovationParticipateinourLinkedIngroup:VlerickInnovationNetworkRianDeBruycker
ProgrammeAdvisorT:[email protected]
Ghita GreefGroupProductManagerT:[email protected]
Your contact details will be stored in a database of Vlerick Business School for the purpose of keeping you updated on our activities. Pursuant to the Belgian Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you are entitled to inspection and correction of data related to you as kept by Vlerick Business School.
Yes, I would like to stay up-to-date about the activities of Vlerick Business School via e-mail. No,IdonotwanttoreceiveinformationabouttheactivitiesofVlerickBusinessSchoolviae-mail.
Name Firstname M F
Function
Company
Company address N° bus
Postalcode City
Country
Telephone Fax
Home address N° bus
Postalcode City
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Home telephone
Invoice to be addressed to:
Name Firstname M F
(Only fill the section below if different from company address above)
Address N° bus
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I am paying member of Vlerick Alumni and enjoy a 10% reduction on this programme
Date - - Signature
appLication forminnovation management
Yes, I wish to apply for the following programme(s):
Strategising for Innovation ProductManagement Entrepreneurial Innovation ExecutiveMasterClassinInnovation&Entrepreneurship CorporateInnovationManagement VlerickInnovationNetwork
In addition, I wish to receive more information on the management programmes of Vlerick Business School that I have ticked on the reverse side of this form.
EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013
INNOVATION MANAGEMENT
ENGLISH
pLease return this form by faX or post to:
Vlerick Business School, attn. Ghita Greef,Reep1,9000Ghent,Belgium,[email protected] can also apply online at www.vlerick.com/innovation-programmes
I would like to receive information on the following programmes (please tick). Pleasereturnyourcontactingdetailstousbyfax,e-mailorpost.
generaL management AdvancedManagementProgramme e
InternationalManagementProgramme e
MiddleManagementProgramme d
YoungManagementProgramme d & e
accounting & financiaL management UnderstandingAnnualReports d & e
MasteringCostsandBudgets d & e
FundamentalsofFinancialManagement d & e
StrategicCostManagement e Valuation of Companies e ExecutiveMasterClassinControllership e
ExecutiveMasterClassinCorporateFinance e
ExecutiveMasterClassinFinancialAnalysis andAssetManagement e
human resource management HRMwithImpact d
Compensation&Benefits d
ExecutiveMasterClassinHumanResourceManagement d
ict & business process management ICT-Management d
BusinessProcessManagementWorkshop d & e
ExcellenceinBusinessProcessImprovement e
ExecutiveMasterClassinBusinessProcessManagement e
Business Intelligence Workshop e
innovation management Strategising for Innovation e
Entrepreneurial Innovation e
CorporateInnovationManagement e
ExecutiveMasterClassinInnovation&Entrepreneurship e
marketing & saLes IntroductiontoMarketingManagement d
Retail&TradeMarketing d
BrandManagement&Communication d
ProductManagement d
StrategicBusiness-to-BusinessMarketing d
ExecutiveMasterClassinB2BMarketingandSales e
operations & suppLy chain management ProjectManagement d PurchasingManagement e
OperationalExcellence e
ExecutiveMasterClassinSupplyChainManagement e
entrepreneurship KMOChallenge d
KMOExcellence d
EntrepreneurshipforManagers d
peopLe management & Leadership ThePeopleManager d
ExecutiveDecisionMaking d How to Improve Your Emotional Intelligence d
Inspiring for Change d
NegotiatingtoCreateValue d & e
Self-mastery d
Bestsellers read for you d
strategy Strategy in Action e
eXecutive master cLasses ExecutiveMasterClassinB-to-BMarketingandSales e
ExecutiveMasterClassinBusinessProcessManagement e
ExecutiveMasterClassinControllership e
ExecutiveMasterClassinCorporateFinance e
ExecutiveMasterClassinFinancialAnalysis andAssetManagement e
ExecutiveMasterClassinHumanResourceManagement d
ExecutiveMasterClassinInnovation&Entrepreneurship e
ExecutiveMasterClassinSupplyChainManagement e
mbas Full-timeMBA e
ExecutiveMBA e
ExecutiveMBAinFinancialServices&Insurance e
masters MastersinFinancialManagement e
MastersinGeneralManagement e
MastersinMarketingManagement e
d ProgrammeinDutch e ProgrammeinEnglish
more information on www.vLerick.com
the programmes of vLerick business schooL
