Brochure & Order Form_Turkey B2C E-Commerce Report 2011

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Publication Date November 2011

Language English

Format PDF & PowerPoint

Number of Pages/Charts 44

Covered Countries Turkey

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Turkey B2C E-Commerce Report 2011 November 2011

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

Provided by

November 2011


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Turkey B2C E-Commerce Report 2011

Key Findings

Company and Product Information

Covering Trends, Sales, Shares, Products, Users / Shoppers and Players

• Morethan40%ofTurkey‘spopulationusedtheInternetin2010.Furthermore,intermsofthenumberofbroadbandsubscribersper100inhabitants,TurkeyrankedfarbelowGermanyandtheUSA.

• Only1%ofTurkishindividualsaccessedtheInternetwiththeirmobilein2010,whichwasfarbelowtheEU average.

• IndividualsinTurkeymostlyusetheInternetforreadingordownloadingonlinenews/newspapers/news magazines.

• „Clothes,SportsGoods“arethemostpopularproductcategoryamongonlineshoppersinTurkey,followedby „ElectronicEquipment“and„HouseholdGoods“.

• Sahibinden.comwastheleadingE-CommerceplayerinTurkeyinSeptember2011intermsofuniquevisitorsfrom Turkey,followedbyauctionwebsiteGittigidiyor.comandgeneralistHepsiburada.com.

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3. Sales

• E-CommerceSalesinTurkey,inTRYbillion, 2006-2010• MonthlyE-CommerceSaleswithCredit/DebitCardsin Turkey,inTRYmillion,2010• MonthlyE-CommerceSaleswithCredit/DebitCardsin Turkey,inTRYmillion,Q1-Q32011• MonthlyE-CommerceTransactionswithCredit/Debit CardsinTurkey,2010• MonthlyE-CommerceTransactionswithCredit/Debit CardsinTurkey,Q1-Q32011

4. Shares

• E-CommerceShareofTotalRetailSalesinTurkey, in%,2006-2010

5. Products

• B2CE-CommerceProductCategories,byPurchasesof OnlineShoppers,in%,April2010-March2011

6. Users / Shoppers

• TotalInternetUsersbyCountry,incl.Turkey;Europe, Age 15+, Home & Work Locations, August 2011• InternetUsers(millions)anditsPercentageof CountryPopulation,2005-2010• NumberofInternetUsersinTurkey,inmillions, 2010-2014f• InternetPenetrationamongHouseholdsinTurkey, in%,2007-2010• TypeofInternetConnectionusedinTurkey,in%of HouseholdswithInternetAccess, April2010-March2011• InternetUsersbyAgeGroupandGenderinTurkey, in%,2010• TotalBroadbandSubscribersinTurkey,comparedto Germany,USAandtheOECDAverage,2006-2010• BroadbandSubscribersper100Inhabitantsin Turkey,comparedtoGermany,USAandtheOECD Average, 2006-2010• BroadbandSubscribersinTurkey,byAccess Technology,comparedtotheOECDAveragein%, 2010• OnlineShoppersinTurkey,in%ofInternetUsers, 2008-2011

7. Players

• LeadingB2CE-CommercePlayersinTurkey;by UniqueVisitorsandAudienceReach,September2011

• FactsaboutSahibinden.com

• FactsaboutGittigidiyor.com

• FactsaboutHepsiburada.com

• FactsaboutAraba.com

• FactsaboutTrendyol.com

• FactsaboutArabam.com

• FactsaboutMarkafoni.com

• FactsaboutLimango.com.tr

2. Trends

• InternetandB2CE-CommerceTrendsinTurkey,2011• Top10WebSitesinTurkeybyTotalMinutes(million), August 2011• ProblemsandChallengesassociatedwithB2C E-CommerceinTurkey,in%,2010• InternetActivitiesofIndividualsinTurkey,in%, January-March2011• GroupShoppingTrendsinTurkey,2011• MobileInternetAccessPenetrationinEurope,by Country,in%,2010

1. Management Summary


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Table of Contents


Facts about Trendyol.com

Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

Trendyol.com, a private shopping retailer with 2 million members, offers 1,000 different fashion products among seven brands.

Trends Sales Users / ShoppersProductsShares Players

40

Name of Company Trendyol.com

Homepage www.trendyol.com

Business Model Private Shopping

Product Range Fashion

Revenue/ FinancialsUSD 34 million (2010)B2C E-Commerce Revenue

Others

• Trendyol has announced that it has raised $26 million from Kleiner Perkins Caufield & Byers and existing investor, Tiger Global, to fuel continued growth and scale operations.

• In January 2011, Trendyol had 2 million registered members.

• 1,000 different products among seven brands. Rank 100 among highest traffic websites in Turkey.


22

“Clothes, Sports Goods” (29%) were the most popular product category among online shoppers in Turkey between April 2010 and March 2011.B2C E-Commerce Product Categories, by Purchases of Online Shoppers, in %, April 2010-March 2011

Source: Turk Stat, August 2011

Trends Sales Users / ShoppersProductsShares Players

2,6%

1,5%

1,6%

2,5%

5,2%

6,4%

7,3%

15,2%

17,3%

17,6%

19,8%

27,8%

28,8%

2,4%

7,1%

10,7%

3,6%

0% 5% 10% 15% 20% 25% 30% 35%

Other

Share Purchase, Insurance Policies and other f inancial Services

Telecommunication Services

Other Computer Softw are and Upgrades

E-Learning Material

Video Games Softw are and Upgrades

Films, Music

Medicine

Tickets for Events

Holiday Accommodation

Computer Hardw are

Other Travel Arrangements

Food or Groceries

Books, Magazines, New spapers

Household Goods

Electronic Equipment

Clothes, Sports Goods


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