1. North America B2C E-Commerce Report 2012March 2012 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts you make the decisions March 2012Publication Date March 2012Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 109Covered Countries USA, CanadaPrice Single User License: 2,450 (excl. VAT) Site License: 4,900 (excl. VAT) Global Site License: 7,350 (excl. VAT) yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats

2. North America B2C E-Commerce Report 2012Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players The North American share on global B2C E-Commerce sales is projected to decrease from 2010 to 2013. Growth in online shopping in the US in 2012 is projected to mostly be driven by mobile and social commerce as well as daily deals, while also more seniors and low-income consumers turn to online shopping. In 2010, Amazon was the top overall B2C E-Commerce Player in the US, while Victorias Secret was leading in the US apparel and accessories market, Netflix in the US books, music and video market and Apple was the leading B2C E-Commerce company in the US computers and electronics market. Due to high costs and missing competition, only slightly more than 80% of Canadians had ever shopped online as of 2011, less than the global average and countries like Japan, the UK, South Korea and Germany. The most purchased product categories of online shoppers in Canada in 2010 were Travel Arrangements, Tickets for Entertainment Events and Books, Magazines and Online Newspapers.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats

3. North America B2C E-Commerce Report 2012Table of Contents (1 of 3) - Regional & USA Regional: North America Distribution of Internet Users worldwide, by Share of B2C E-Commerce Sales on Global B2C geographic Region, in %, 2011 E-Commerce Sales, in %, 2010 & 2013f Internet User Penetration Rates, by geographic Global Share of B2C E-Commerce on Total Retail Region, in %, 2011 Sales in selected Regions, in %, 2010 B2C E-Commerce Trends in North America, 2011 Global Estimate on B2C E-Commerce Sales, in USD and Coupon Use, including Online Coupons, by billion, 2010 & 2013f Consumers in North America and Asia-Pacific, in B2C E-Commerce Sales in North America, in USD %, 2011 billion, 2010-2015f Use of Online Grocery Shopping and Home Delivery in North America & Regions Worldwide, in %, 2011 USA 1.Management Summary 3.Sales 2.Trends B2C E-Commerce Sales, in USD billion, Q1 2007- Q4 2011 B2C E-Commerce Trends in the US, 2011/2012 Total E-Commerce Spending in the US with Travel Percentage of E-Commerce Transactions with Free E-Commerce Spending and Retail (non-travel) Shipping, in %, Q2 2009-Q2 2011 E-Commerce Spending, in USD billion, 10 & 11 Coupon Usage Trends in the US, 2011, incl. Total Retail Sales in the US, in USD billion, 2007- Number of Online Coupon and Codes Users in the 2011 and Sales of Electronic Shopping and Mail- US, in millions, 2010, 2011 & 2013f Order Houses, in USD billion, 2007-2011 Social Commerce Revenues in the US, in USD US Retail B2C E-Commerce Sales, in USD billion billions, 2011-2015f and % Increase vs. prior Year, 2009-2015f Daily Deal Sites Revenues, in USD billions, 2010- 2015f Online Video Viewing in the US, in million average Viewers, billion Videos viewed and Videos per Viewer, December 2010 & December 2011 M-Commerce Sales in the US, in USD billion, 4.Shares 2010-2015f Mobile Buyers in the US, in millions and in % of B2C E-Commerce as a % of total Retail Sales in Mobile Phone Users, 2010-2015f the US, 2010 & 2011 Reasons for US Online Shoppers to visit an Online Store, by Top Mentions, in %, 2011 Percentage of US Online Shoppers having bought directly from a Consumer Brand or Manufacturer Online, in %, 2011 Online Shopping Frequency of US Online Shoppers, in %, 2011 5.Products Trends on the E-Book Market in the US, including Distribution and Pricing and Percentage of US Top 10 Gaining Site Categories in the US, by % E-Book Buyers Shopping at Amazon, in %, 2011 Change in unique Visitors, November 2011 vs. Regulatory Trends: Internet Sales Tax Collection December 2011 Laws and Trends in the US, 2011 Top 5 Gaining B2C E-Commerce Categories in the Regulatory Trends: Net Neutrality Rules in the US, in % Growth, 2011 vs. 2010 US, 2011 Top 10 Mobile Categories in the US, in unique Regulatory Trends: Anti-Piracy Legislation Trends Visitors and % Change in Growth, Dec 2010 vs. in the US, 2011-2012 Dec 2011 Regulatory Trends: E-Commerce Patent Suit Trends, 2011 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats

4. North America B2C E-Commerce Report 2012Table of Contents (2 of 3) - USA 5.Products (cont.) 7.Players (cont.) E-Book Sales in the US, in USD million, 2008-2010 Top 10 B2C E-Commerce Companies in the US and Number of E-Books sold in the US, in millions, Apparel & Accessories Market, by Sales, in USD 2009 & 2010 million, 2010 Regular (Text only) E-Book Sales and enhanced Top 10 B2C E-Commerce Companies in the US E-Book Sales in the US, USD million, 2009 & 2010 Books, Music & Video Market, by Sales, in USD Share of E-Books on the total US Book Trade million, 2010 Market, in %, 2008 & 2010 and Share of US Top 10 B2C E-Commerce Companies in the US E-Book Buyers who increased their Spending on E-Books, in %, September 2010 & May 2011 Computers & Electronics Market, by Sales, in USD million, 2010 Number of E-Book Titles offered by Amazons Kindle Store and by Barnes & Noble, 2011 and Top 10 B2C E-Commerce Companies in the US Share of E-Book Buyers who use Barnes & Noble or Flowers and Gifts Market, by Sales, in USD million, Apple for their Purchases, in %, 2011 2010 Digital Music Sales in the US, in USD billion, 2010 Top 10 B2C E-Commerce Companies in the US & 2011 and Share of digital Music Sales on the Food and Drug Market, by Sales, in USD million, total Music Industry Revenue in the US, in %, 2011 2010 Top 10 B2C E-Commerce Companies in the US 6.Users / Shoppers Hardware & Home Improvement Market, by Sales, in USD million, 2010 Internet Users in the US, in millions and in % of Top 10 B2C E-Commerce Companies in the US total Population, 2009-2015f Health and Beauty Market, by Sales, in USD Fixed Broadband Subscribers in the US, in Total million, 2010 (millions) and per 100 Inhabitants, compared to Top 10 B2C E-Commerce Companies in the US Germany and the OECD Total, 2006-2011 Housewares & Home Furnishings Market, by Sales, Fixed Broadband Subscribers in the US, by Access in USD million, 2010 Technology compared to the OECD Average in %, 2011 Top 10 B2C E-Commerce Companies in the US Jewelry Market, by Sales, in USD million, 2010 Number of Online Shoppers in the US, in millions and in % of Internet Users, 2009-2015f Top 10 B2C E-Commerce US Mass Merchant Companies, by Sales, in USD million, 2010 Top 10 B2C E-Commerce Companies in the US 7.Players Office Supply Market, by Sales, in USD million, 2010 Top 10 Internet Retailers in the US, by Online Top 10 B2C E-Commerce Companies in the US Revenues in USD billion, 2009 & 2010 Specialty Non-Apparel Market, by Sales, in USD Rank 1: Amazon million, 2010 Rank 2: Staples Top 10 B2C E-Commerce Companies in the US Rank 3: Apple Sporting Goods Market, by Sales, in USD million, Rank 4: Dell 2010 Rank 5: Office Depot Top 10 B2C E-Commerce Companies in the US Toys Rank 6: Walmart and Hobbies Market, by Sales, in USD million, 2010 Rank 7: Sears Average unique monthly Visitors on selected Retail Rank 8: Liberty Media Group Sites in the US, in millions, Q2 2011 Rank 9: Office Max Rank 10: CDW yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats

5. North America B2C E-Commerce Report 2012Table of Contents (3 of 3) - Canada 1.Management Summary 5.Products 2.Trends Types of Goods ordered Online in Canada, in % of Online Shoppers, 2010 Internet and B2C E-Commerce Trends in Canada, Top 15 Gaining Site Categories in Canada, by % 2010 Change in unique Visitors, Q4 2009 vs. Q4 2010 B2C E-Commerce Forecast in Canada, 2011 Online Shopping in Canada and Consumers ever shopped Online, in selected Countries, in %, 2011 Number and Value of Online Orders in Canada, in 6.Users / Shoppers %, millions and CAD million 2010 Internet Users and their Percentage of Country Online Activities of Internet Users in Canada, in %, Population in Canada, 2005, 2007, 2009 & 2010 2010 Internet Users by Region, in Canada, in %, 2010 Sources used for Researching Purchases in Breakdown of Internet Users in Canada by Region, Canada, in %, September 2011 in %, in Q4 2010 Mobile Phone Users in Canada by Kind of Mobile Breakdown of Internet Users by Household Phone, in %, in 2010 Income, in Canada, in %, Q4 2010 Mobile Content Usage of Smartphone Users in Fixed Broadband Subscribers in Canada, in Total Canada, in %, September 2011 (millions) and per 100 Inhabitants, compared to Mobile Retail App Types that Canadian Students Germany, USA and the OECD Total, 2006-2011 are interested in or have downloaded, in %, Fixed Broadband Subscribers in Canada, by Access September 2011 Technology compared to the OECD Average in %, Online Video Consumption in Canada, by Age 2011 Segment in Average Hours per Viewer and Average Share of Online Shoppers on Internet Users in Videos per Viewer, Q4 2010 Canada, in %, in 2010 3.Sales 7.Players B2C E-Commerce Sales in Canada, in CAD billion, Top Online Shopping Sites in Canada, in % of 2010-2015f Internet Users, November 2011 Facts about Amazon.ca Facts about Apple.ca Facts about Bestbuy.ca Facts about Walmart.ca 4.Shares Facts about Canadiantire.ca Share of B2C E-Commerce Sales on Retail Sales in Facts about Ebay.ca Canada, in %, 2010-2015f yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats

6. North America B2C E-Commerce Report 2012 Samples RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS We deliver the facts you make the decisions We deliver the facts you make the decisions Trends Sales Shares Products Users / Shoppers Players Trends Sales Shares Products Users / Shoppers Players Growth in online shopping in the US in 2012 is projected to mostly Staples increased its online sales by +4% up to USD 10.2 billion be driven by mobile and social commerce as well as daily deals. (EUR 7.7 bil.) in 2010, compared to USD 9.8 bil. (EUR 7.1 bil.) in 2009. B2C E-Commerce Trends in the US, 2011/2012 Rank 2: Staples New channels have developed in US retail E-Commerce. While the overall market is reaching maturity, with growth rates Name of Company Staples stabilizing after higher growth rates in the years following the 2009 recession, online sales are still projected to increase by USD 100 billion between 2010 and 2015. Headquarters USA This growth will mostly be driven by mobile commerce, social commerce and daily deals sites. Mobile commerce is Major Online Shops www.staples.com especially useful for time-sensitive purchases such as last-minute gifts, event tickets, flash sales, daily deals and online auctions. Social commerce enables consumers on a social networking site to complete transactions without leaving the Company Type Multichannel Retailer (Stores, Internet) network. Special offers via the network aimed at followers or likers are also well received. Furthermore, personalized daily deals offering discounts at local retailers act as incentives for purchases. Product Range Office Supplies While the growth of online sales in product categories such as books, computer hardware and software, music and videos Year Ended January 29 is declining, categories not yet smoothly adopted into E-Commerce such as fashion, household goods and consumer groceries present great potential for sales growth. Visualization tools and easy return policies in online fashion shopping or Staples is opening an E-Commerce Innovation same-day delivery, saved shopping lists and automatic reorders in grocery shopping are examples of services in this product Center to build online shopping tools. Working there category. will be teams focused on designing and deploying e- News (E-Commerce) commerce tools and features to serve Staples Internet shoppers have begun to include more seniors and lower-income consumers. customers. The center is expected to be opened by May 2012. (January 2012) The adoption of smartphones, tablets, laptops, desktops, e-readers, game consoles, connected TVs and set-top boxes in the US enables Internet consumption any time, anywhere. With the expansion of mobile Internet use, consumers can more easily and effectively be accessed via the Internet than through offline channels. B2C E-Commerce Revenue (Internet Retailer Estimate) Most US Internet audiences are drawn to apps, video and audio streams, games, e-books and periodicals, social networking sites and other platforms which are suitable for marketing purposes. By combining the online content demanded by Currency 2010 2009 Growth in % consumers with advertising for brand awareness, promotion expenses can be saved in less accessed channels. EUR billion 7.70 7.05 +9.3 Moreover, media content is increasingly consumed via on-demand streaming, rather than permanent downloads, opening USD billion 10.20 9.80 +4.1 up new possibilities for commercials through streaming services such as Spotify or Pandora. Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations Source: yStats.com, February 2012 50 10 RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS We deliver the facts you make the decisions We deliver the facts you make the decisions Trends Sales Shares Products Users / Shoppers Players Trends Sales Shares Products Users / Shoppers Players 55% of online shoppers in Canada purchased Travel Arrangements Bestbuy.ca was one of the major B2C E-Commerce players in Canada online in 2010, followed by Tickets for Entertainment Events (48%). with 1.6 million unique visitors in January 2012. Types of Goods ordered Online in Canada, in % of Online Shoppers, 2010 Facts about Bestbuy.ca Travel Arrangements 55% Name of Company Bestbuy.ca Tickets for Entertainment Events 48% Homepage www.bestbuy.ca Books, Magazines, Online Newspapers 40% Clothing, Jewellery or Accessories 36% Unique Visitors Membership or Registration Fees 32% 1.6 million (January 2012) (Users) Music 30% Software 23% Reach, in % 5.7 % (January 2012) Consumer Electronics 22% Videos or DVDs 20% Vertical Toys and Games 19% Retailer Integration Photographic Services 16% Type of Mail- Computer Hardware 15% Multichannel Retailer Order Provider Gift Certificates or Gift Cards 15% Consumer Electronics, Computers, Entertainment Other Health or Beauty Products 12% Product Range Software House Wares 12% Starting in November 2011, Bestbuy.ca commenced Sports Equipment 11% its online streaming video service, CinemaNow, Food or Beverages 11% offering video purchase or rent. Home Improvement or Gardening Supplies 7% The second version of the free Bestbuy.ca iPhone Presciption Drugs or Products 3% News app has been launched in May 2011. It has become Other 16% one of the most downloaded free iPhone apps in the Canadian App Store, at approx. 200 thousand downloads. 0% 10% 20% 30% 40% 50% 60% Source: Statistics Canada, October 2011 Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations 24 38 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats

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