Brochure & Order Form_Japan B2C E-Commerce Report 2011

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]

www.twitter.com/ystatswww.facebook.com/ystats

Publication Date December 2011

Language English

Format PDF & PowerPoint

Number of Pages/Charts 35

Covered Countries Japan

Price Single User License: € 1,450 (excl. VAT) Site License: € 2,900 (excl. VAT)

Global Site License: € 4,350 (excl. VAT)

Japan B2C E-Commerce Report 2011 December 2011

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

Provided by

December 2011


Telefon: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]


Japan B2C E-Commerce Report 2011

Key Findings

Company and Product Information

Covering Trends, Sales, Shares, Products, Users / Shoppers and Players

• ThenumberofInternetusersinJapanreachedalmost100millionin2010,accountingforalmost80%ofthetotal population.

• InJanuary2011,morethan80%oftheJapaneseInternetaudiencevisited“Retail“websites.

• JapaneseInternetusersspentmosttimeonblogsworldwideinJune2011,astheaverageblogvisitorspent morethan1hourvisitingblogs.

• “Books“,“Clothes“and“Music“weretheleadingproductcategoriesinJapaneseB2CE-Commercein2010.

• GeneralistsRakuten.co.jp,Amazon.co.jpandNissen.jpweretheleadingB2CE-CommerceplayersinJapanintermsofuniquevisitorsinOctober2011.

About our Reports

Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions

A list of advantages• yStats.comprovidessecondarymarketresearch:Byusingvarioussourcesofinformationweensure maximumobjectivityforallobtaineddata.Asaresultcompaniesgetapreciseandunbiasedimpressionof the market situation.• Theanalyses,statisticalreportsandforecastsareonlybasedonreliablesourcesincludingnationaland internationalstatisticaloffices,industryandtradeassociations,businessreports,businessandcompany databases,journals,companyregistriesandnewsportals.• OurinternationalemployeesresearchandfilterallsourcesandtranslaterelevantinformationintoEnglish. Thisensuresthatthecontentoftheoriginalstudiesiscorrectlyinterpreted.• yStats.comdeliversallresearchresultsasPowerPointfiles.Alldatacanthereforebeuseddirectlyforboard presentationsorbeindividuallyadapted.• Ifrequired,yStats.comprovidesin-depthanalysisforallresearchprojects.Simplysendusarequest.

About yStats.com

• yStats.comhasbeencommittedtoresearchup-to-date,objectiveanddemand-baseddataonmarketsand competitorsfromvariousindustriessince2005.• HeadquarteredinHamburg,Germany,thefirmhasastronginternationalfocusandisspecializedin secondarymarketresearch.• Inadditiontoreportsonmarketsandcompetitors,yStats.comalsocarriesoutclient-specificresearch.• ClientsincludeleadingglobalenterprisesfromvariousindustriesincludingB2CE-Commerce,electronic paymentsystems,mailorderanddirectmarketing,logisticsaswellasbankingandconsulting.

3. Sales

• B2CE-CommerceSalesinJapan,inJPYtrillion, 2006-2010 • B2CE-CommerceSalesinJapan,inUSDbillion, 2010 & 2015f• B2CE-CommerceSalesofFashioninJapan,inUSD billion, 2009, 2010 & 2015f

4. Shares

• B2CE-CommerceShareontotalRetailSalesinJapan, in%,2006-2010

5. Products

• ProductspurchasedOnlineinJapan,in%,2010

6. Users / Shoppers

• InternetUsersinJapan,inmillionsandin%of Country Population, 2007-2010• InternetUsersinJapan,inmillionsandin%of Country Population, 2010 & 2015f• TotalBroadbandSubscribersinJapan,comparedto Germany,USAandtheOECD,2006-2010• BroadbandSubscribersper100InhabitantsinJapan, comp.toGermany,USAandOECDAverage,2006- 2010• BroadbandSubscribersinJapan,byAccess Technology,comparedtotheOECDAveragein%, 2010• OnlineShoppersinJapan,inmillionsandin%of InternetUsers,2010&2015f

7. Players

• Japan’sTopRetailSites,byNumberofUnique Visitors, in millions, January 2011

• LeadingB2CE-CommercePlayersinJapan;byUnique VisitorsandAudienceReach,September2011

• FactsaboutRakuten.co.jp

• NewsaboutRakuten.co.jp,2011

• FactsaboutAmazon.jp

• FactsaboutNissen.jp

2. Trends

• Home-ShoppingandB2CE-CommerceTrendsin Japan, 2010

• PostEarthquakeB2CE-CommerceTrendsinJapan, 2011

• Japan’sTopSiteCategories,in%ofTotalAudience Reach,January2011

• TopGlobalMarketsforBlogCategoryUsage,incl. averageMinutesperVisitorandPercentReachof Unique Visitors, June 2011

• UsageofmobileDevicesinJapan,UnitedStatesand Europe,in%ofSubscribers,June2010

1. Management Summary


Telefon: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]



Table of Contents


4,3

7,0

3,9

2,2

2,0

46,7

37,8

5,2

4,7

0 10 20 30 40 50

DHC.co.jp

Yodobashi.com

DMM.com

Zozo.jp

Bellemaison.jp

Books.rakuten.co.jp

Nissen.jp

Amazon.co.jp

Rakuten.co.jp

in %

29

In October 2011, Rakuten.co.jp was the leading B2C E-Commerce player in Japan in terms of unique visitors (46 million).Leading B2C E-Commerce Players in Japan; by Unique Visitors and Audience Reach, September 2011

4,6

5,0

37,0

46,0

1,9

2,2

3,8

4,2

4,2

0 10 20 30 40 50

DHC.co.jp

Yodobashi.com

DMM.com

Zozo.jp

Bellemaison.jp

Books.rakuten.co.jp

Nissen.jp

Amazon.co.jp

Rakuten.co.jp

in millions

Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month; Selected online players with high traffic may not be included.Source: DoubleClick, November 2011

Leading B2C E-Commerce Players, by Unique Visitors (Users) from Japan, in millions

Trends Sales Users / ShoppersProductsShares Players

Leading B2C E-Commerce Players, by Audience Reach in Japan, in %


The number of Internet users in Japan reached 99 million in 2010, accounting for 78% of the total population.

Trends Sales Users / ShoppersProductsShares Players

21

Internet Users in Japan, in millions and in % of Country Population, 2007-2010

94,0 95,099,1

87,5

78,2%75,5%73,8%

68,2%

0

20

40

60

80

100

120

2007 2008 2009 201040%

50%

60%

70%

80%

90%

100%

Number of Internet Users Percentage of Country Population

in m

illion

s

Perc

enta

ge o

f Cou

ntry

Pop

ulat

ion

Source: ITU, 2011


Telefon: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]



Samples


Telefon: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]



Report Order Form

REPORT ORDER FORM

Place Your Order as Follows:

Fax us at + 49 40 39 90 68 51 using the form below

Scan and Email us at [email protected] using the form below

Call us at + 49 40 39 90 68 50 for any questions

Place your order now: Please confirm the license type you require: Single User License Site License1 Global Site License2 Report Title Publication Date Price (€)

An invoice will be sent to your company. Please complete your contact details.

Title: Mr/Mrs/Ms First Name

Last Name

Job Title

Company

Email Address

Telephone Number

Fax Number

Address

City State/Province

Country Post Code/ZIP

All Forms must have a signature to confirm your order:

Signature

Where did you find us? Google/Search Engine Google Adwords/Online Advertising Article in Trade Journal Press Release Social Media Recommendation Others: ________________________

Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations. 1) Site Licenses, allowing all users within a given geographical location of an organization to access the report, are available for double the price. 2) Global Site Licenses, allowing all worldwide users of an organization to access the report, are available for triple the price.

EU Companies must supply VAT No

Purchase Order No (if required) Order Date


Telefon: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]



Terms and Conditions1. SCOPE1.1 Thefollowingtermsandconditionsapplytoourentirecontract(the“Contract”)between

yStats.comGmbH&Co.KG(hereinafteralsoreferredtoas“we”or“us”)withourcustomersregarding(i)researchservices,(ii)thepurchaseofreports,and(iii)anyothercontractsbetweenusandourcustomersexecutedbyreferencetothesetermsandconditions(anyreportsandotherservicesandproductswhichwemaymakeavailabletothecustomerunderaContracthereinafterthe“Products”).

1.2 Anytermsandconditionsofourcustomersareherebyexpresslyrejected.Agreementscon-trarytothesetermsandconditionsrequireourwrittenconfirmation.IncaseofdeviationsbetweenthesetermsandconditionsandthecontentsoftheOrderForms,thecontentsoftheOrderFormshallprevail.

2. OFFERS, ORDERS2.1 Withrespecttoresearchservices,weusuallysubmitanoffertothecustomerintheformof

a“ResearchOrderForm”accompaniedwithaproposalstatingthenatureoftheissuetoberesearched,theservicestoberendered,thetimerequiredforthestudyandthefeedue.

2.2 With respect to the purchase of reports, we usually submit an offer to the customer in the formofa“ReportOrderForm”accompaniedwithproductbrochurestatingthecontentsofthereportandthefeedue.Inthisrespect,ourcustomersmaychosebetweentwotypesofProducts,namely(i)ourProduct“MarketReports”and(ii)ourProduct“FullAccessGlobalE-CommerceReports”.

2.3 IfacustomerordersourProduct“MarketReports”,thecustomergetsaccesstotheorderedreportasidentifiedintheReportOrderFormandthecustomermayusethatreportinaccor-dancewithSection4.3belowandtheotherprovisionsoftheContract.

2.4 IfacustomerordersourProduct“FullAccessGlobalE-CommerceReports”,thecustomergetsaccesstoanystandardreports(fortheavoidanceofdoubtexcludingreportspublishedinconnectionwithanyresearchservices)focussedonthe“Internet&E-Commerce”industryasgenerallypublishedbyusduringthetwelve(12)monthspriortotheexecutionoftheContractandduringthesubscriptiontermasidentifiedinthe“ReportOrderForm”asofthedateoftheexecutionoftheContract(i.e.one,twoorthreeyears),andthecustomermayusethosereportsasa“GlobalSiteLicense”inaccordancewithSection4.3belowandtheotherprovisionsoftheContract.

2.5 Unlessexpresslyagreedotherwiseinwriting,thecontentsofouroffersmaynotbemadeavailableinwholeorinparttoanythirdpartyoutsidetheorganizationofthecustomerwithout our prior written consent.

2.6 Ouroffersarenotbindingandsubjecttochangewithoutnoticeuntilacceptancebythecustomer.Ourorderswillbecomelegallybindinguponacceptancebythecustomer.Avalidacceptancerequirestheexecutionofour“ResearchOrderForm”orour“ReportOrderForm”respectively(eachsuchdocumenthereinafterthe“OrderForm”)byadulyauthorizedrepre-sentativeofthecustomerandthesubmissionoftheOrderFormtousviafacsimileoremailwithpdf-attachment.WewillprovidethecustomerwiththeaccessdatarequiredtoaccesstheorderedProduct(s)withtwo(2)daysasoftheexecutionoftheContract.

3. TERMS OF PAYMENT3.1 ThecontractuallynegotiatedpricesaretobederivedexclusivelyfromtheOrderFormand/or

thedocumentsreferencedtherein.3.2 Allpricesarenetandwithouttransportationcosts,ifapplicable.ValueAddedTax,ifapplica-

ble,atthestatutoryrateshallbeaddedtoallfeespayablehereunder.3.3 Wemaydemandanadditionalfeeforservicesthatgobeyondthescopeasagreedunderthe

OrderFormincasesuchadditionalProductsarerequestedbythecustomer.3.4 WewillsendourinvoicetothecustomeruponexecutionoftheContract,unlessagreed

otherwiseintheOrderForm.IntheeventthatthecustomerordersourProduct“FullAccessGlobalE-CommerceReports”,wewillsendourinvoiceforthefirstcontractyearuponexe-cutionoftheContractandtheinvoice(s)foranysubsequentcontractyear(s),ifany,uponcommencement of any subsequent contract year.

3.5 Allpaymentsshallbedueandpayablewithinthirty(30)daysfollowingthedateofourinvoicewithoutanydeductions.Thecustomerwillbeindefaultonedayaftertheexpirydatewithoutanyfurtherwarningnoticebeingrequired.

3.6 Allcustomers‘rightsofretentionorset-offareherebyexcludedtotheextentthattheyarenotbasedonthesamecontractualrelationship.Retentionsorset-offsareallowedonlyifthecustomer‘sclaimisnondisputedorhasbecomeunappeasable.

3.7 Intheeventofacustomer‘sdefaultinpaymentorotherapparentcreditunworthiness,allremainingclaimsagainstthatcustomershallbecomeimmediatelydueandpayableinfull.Weshallthenbeentitledtorescindpaymenttermspreviouslyagreeduponandtodemandpaymentinadvanceorotherappropriatesecuritywithrespecttopendingdeliveries.Acustomershallbedeemedunworthyofcreditinparticularwhenhefilesapetitioninban-kruptcyorcompositionproceedings.

4. INTELLECTUAL PROPERTY RIGHTS AND INDEMNITIES4.1 AllcopyrightsandotherintellectualpropertyrightsinconnectionwithourProductsremain

withus.Alldatacarriersremainourproperty.Thecustomermaynotmodify,publish,trans-mit,transferorsell,reproduce,createderivativeworksfrom,distribute,perform,display,orinanywayexploitanyoftheProductsmadeavailablebyus,inwholeorinpart,exceptasexpresslypermittedundertheContract.

4.2 UpondeliveryoftheProductstothecustomerandpaymentoftheagreedfee,thecustomerobtainsanon-exclusive,non-transferable,perpetual,worldwiderighttousetheProductsprovidedtothecustomerforitsinternalpurposesoranyadditionalpurposessetoutintheOrderForm.ArighttoresellourProductsrequiresourpriorwrittenapproval.

4.3 Intheeventthatthepartiesagreeona“SingleUserLicense”undertheOrderForm,thismeansthatonlyoneindividuallynameduserofanorganizationshallbeentitledtoaccessthereport.Intheeventthatthepartiesagreeona“SiteLicense”undertheOrderForm,thismeansthatalluserswithinagivengeographicallocation(asspecifiedintheOrderForm)ofanorganizationshallbeentitledtoaccessthereport.Intheeventthatthepartiesagreeona“GlobalSiteLicense”,thismeansthatallworldwideusersofanorganizationshallbe

entitledtoaccessthereport.Inbothcases,theterm“organization”referstothecompanyofthespecificcustomeronlyandexcludesanythirdpartiesincludingaffiliates.

4.4 Wemustexpresslybenamedastheauthorofanydatathecustomerprocessesfurtherascontractuallynegotiated.

5. TECHNICAL INFORMATION5.1 WeshallprovideourProductsinstandardizeddataformats.5.2 Thecustomermustensurethathehasthecorrespondingtechnicalresourcestomakeuseof

thesedata.Thecustomermaynotderiveanyclaimsinthisconnectionongroundsofbreachof obligation.

6. DEFECTS AS TO QUALITY6.1 Noclaimsfordefectsastoqualityaretriggeredbyinsignificantdiscrepanciesbetweenour

productsandservicesandthewarrantedqualityorfitnessforuse.6.2 Likewise,noclaimsfordefectsastoqualitymaybederivedfromentrepreneurialrisks–

e.g.,withregardtoquestionsofentrepreneurialdiscretion,anerroneousassessmentofthemarketsituationorthefailuretorecognizeabusinessaction’smerit.

6.3 Defect-basedclaimsarefurtherexcludedincasesofexcessiveorimproperuseorinconnec-tionwithdamagescausedbyextraordinaryconditionsnotreflectedintheOrderForm.Thisisalsotrueincasesofsubsequentchangesmadebythecustomersorthirdpartiesunlesssuchchangesdonotaffecttheanalysisandremovalofagivendefect.

6.4 Claimsfordefectsastoqualityexpirewithinoneyearfromthecommencementofthelegalstatuteoflimitation.Thislimitationdoesnotapplytotheextentthatapplicablelawstipu-latesalongerperiodincasesofintentionalorgrosslynegligentbreachesofdutyonthepartofus,fraudulentconcealmentofadefectandinjuriestolife,bodyandhealth.

6.5 ClaimsfordamagesandthereimbursementofexpendituresarefurthersubjecttoSection8.7. LEGAL DEFECTS7.1 Weareliableforproductsandservicesinfringingonthird-partyrightsonlyifandtothe

extentthatourproductsandservicesareusedinaccordancewiththeagreedcontractualrequirements.

7.2 Unlessagreedotherwise,ourliabilityfortheinfringementonthird-partyrightsislimitedtotheterritoryoftheEuropeanUnionandtheEuropeanEconomicAreaaswellastheplaceofitsservices’properuseasagreedundertheapplicableOrder.

7.3 Intheeventthatathirdpartyassertsclaimsagainstthecustomer,allegingthataserviceperformedbyusviolatesitsrights,thecustomershallpromptlynotifyus.Ifaservicerenderedbyusviolatesthirdpartyrights,weshallchooseoneofthebelowactions,dulytakingintoconsiderationthecustomer’sinterests:

a)procuringforthecustomertherighttousetheservice; b)revisingtheservicetorenderitfreeoflegalviolations;or c)withdrawingtheserviceandrefundingtothecustomeranyrelatedcompensationpaid,

asadjustedbyanadequateuserfee,ifwecannoteffectanotherremedyatareasonableexpense.

7.4 Uponourrequest,theCustomershallassistuswiththedefenseagainstclaimsaccordingtothissection7,withusreimbursingtheCustomerforanyexpendituresandcostsincurredasa result, although each of the Parties bears the costs of the use of its own personnel.

7.5 ClaimstheCustomermayholdforlegaldefectsexpireinaccordancewithSection6.4.7.6 ClaimsfordamagesandthereimbursementofexpendituresarefurthersubjecttoSection8.8. LIABILITY8.1 Incasesofintentionalmisconductandgrossnegligence,wearefullyliablepursuantto

applicable law.8.2 Ourliabilityincasesofsimplenegligenceislimitedasfollows:weareliableonlyifandto

theextentthatweviolatedamaterialcontractualobligation(cardinalobligation)–i.e.,anobligationthat(i)theCustomerreasonablyrelieduponatexecutionoftheapplicableOrderFormand(ii)wasofcriticalsignificancetotheoutcomeofperformance.Asregardspropertydamageandfinancialloss,suchliabilityislimitedtotypicalandforeseeabledamages;innoeventwillwebeliableforanyincidental,special,punitiveorconsequentialdamages,lossofprofitsorlossofdatainsuchcase.

8.3 Ourliabilityfordamagesunderwarranties(Beschaffenheitsgarantien)islimitedtoinstancesinwhichthewarrantyexpresslyincludessuchliability.

8.4 ClaimsforthereimbursementofexpendituresandotherliabilityclaimsassertedbytheCustomeragainstusaresubjecttosections8.1through8.3.

9. CONFIDENTIALITY9.1 ThePartiesshallholdinstrictconfidenceforanindefiniteperiodoftimealldataand

informationmaterialsofwhichtheygainknowledgeaspartofaContract,beitorally,inwritingorotherwise,directlyorindirectly,providedthatsuchdataorinformationmaterialsaredesignatedconfidentialormustbeconsideredconfidentialbasedontheirnature,andshallusethemexclusivelyaspartoftheservicescoveredbytherelevantOrder.Thisdutyofconfidentialityexcludesdataandinformationmaterialsthat:

a)werealreadyknownoraccessibletoanythirdpartyatthetimeofdisclosure; b)oneofthepartieslegitimatelyreceivesfromathirdpartyfollowingdisclosure,andsuch

thirdpartyisnotboundbyadutyofconfidentialityinrelationswiththeotherParty; c)mustbedisclosedbyorderofandtoagovernmentagencyoranothercompetentthird

party;and d)mustbedisclosedtolegalortaxadvisorsofthecontractualcustomerinquestionfor

consulting purposes. InthecasesofSectionsc)andd),thepartiesshall(i)promptlyinformeachotherabouta

givenrequestandpriortodisclosingconfidentialinformation,and(ii)limitthedisclosureofconfidentialinformationtotheminimumrequired.

9.2 WemayusetheCustomerasareferencesolongasnocontractualdetailsaredivulged.10. JURISDICTION, GOVERNING LAW, MISCELLANEOUS10.1 Place of payment is Hamburg, Germany.10.2AlldisputesarisingfromorinconnectionwithanyContractbetweenthepartiesshallbe

resolvedthroughthecourtsofHamburg.GoverninglawisGermanlaw.

Business

Brochure & Order Form_Japan B2C E-Commerce Report 2011