Brochure & Order Form_Brazil B2C E-Commerce Report 2012_by yStats.com

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Publication Date December 2012

Language English

Format PDF & PowerPoint

Number of Pages/Charts 56

Covered Country Brazil

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Brazil B2C E-Commerce Report 2012 December 2012

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

Provided by

December 2012

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LinkedIn XING Twitter FacebookPhone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

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Brazil B2C E-Commerce Report 2012

Key Findings

Company and Product Information

Covering Trends, Sales, Shares, Products, Users/Shoppers and Players

• Online clothing purchases and group shopping represented major trends in the Brazilian B2C E-Commerce market in 2011.

• B2C E-Commerce sales in Brazil are projected to increase by lower growth rates within the next years.

• The most purchased online product categories in Brazil in April 2012 were “Household Articles and Information Technology”, “Household Appliances”, and “Books and Magazines”.

• The share of online shoppers on Internet users in Brazil is expected to continue to increase, despite slowing growth rates in the number of online shoppers.

• In December 2011, Mercado Libre was the most engaging website in the Brazilian B2C E-Commerce market, in terms of time users spent on the website, followed by Lojas Americanas and Magazine Luiza.

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1. MANAGEMENT SUMMARY

2. TRENDS

• B2C E-Commerce Trends in Brazil, 2012

• B2C E-Commerce Trends in Brazil, 2011/2012

• Cross-BorderinternationalOnlineShoppingTrends

in Brazil, 2011/2012

• Internet Usage and B2C E-Commerce Trends among

Seniors in Brazil, 2011/2012

• B2C E-Commerce Trends on Valentine‘s Day and

Mother‘s Day in Brazil, 2012

• Breakdown of B2C E-Commerce Sales in

Latin America, by Country, including Brazil,

in %, 2011

• BreakdownofOnlineShoppingFrequencyinBrazil,

in%ofOnlineShoppers,April2012

• TimespentbetweenOnlineResearchand

OnlinePurchaseinBrazil,

byTimeRangeandProductCategory,

in%ofOnlineShoppers,March2012

• MainReasonsinBrazilnottoshopOnline,

by Product Category,

incl. Shipping in % of Internet Users, July 2012

• Preferred Payment Methods in Brazil,

in%ofOnlineShoppers,12MonthstoMay2012

• B2CE-CommerceDeliveryTrendsinBrazil,

2011/2012

• M-Commerce Trends in Brazil, 2011/2012 and

Share of Consumers using Mobile Phones in

Purchasing Process, in %, 2011

• Mobile Payment Market Trends in Brazil, 2012

4. SHARES

• ShareofB2CE-CommerceontotalRetailSalesin

Brazil, in %, 2011 & 2016f

• Share of M-Commerce on total E-Commerce Sales

in Brazil, in %, H1 2012 & 2013f

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3. SALES

• B2C E-Commerce Sales in Latin America,

by Country, including Brazil, in USD million,

2005-2011

• B2C E-Commerce Sales in Brazil, in USD billion,

2010-2015f

• B2CE-CommerceSalesinBrazil,inBRLbillion,

2010-2013f

• B2CE-CommerceSalesinBrazil,inBRLbillion,

H1 2011 & H1 2012

• OnlineTravelSalesinBrazil,

comparedtotheotherBRICCountries,

in USD billion, 2010-2016f


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Table of Contents (1 of 2)

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7. PLAYERS

• Leading B2C E-Commerce Players in Brazil,

1-10, 2012

• Leading B2C E-Commerce Players in Brazil,

11-20, 2012

• Most engaging B2C E-Commerce Sites in Brazil,

comparedtototalRetail,inAverageMinutes,

AveragePagesandAverageVisitsperVisitor,

December 2011

• MercadoLibre:Profile

• MercadoLibre:NetRevenuesandYear-on-Year

RevenueGrowth,inUSDmillionandin%,

Q3 2011-Q3 2012

• Mercado Libre: Key Performance Metrics in Latin

America, in USD, Persons, Items and %,

Q3 2011 & Q3 2012

• LojasAmericanas:Profile

• MagazineLuiza:Profile

• News about Amazon in Brazil, 2012

• NewsaboutOttoGroupinBrazil,2012

• TopTravelDomains/WebsitesinBrazil,

byUniqueVisitors,inthousands,July2012

5. PRODUCTS

• PurchasedOnlineProductCategoriesinBrazil,

in%ofOnlineShoppers,April2012

• PurchasedOnlineProductCategoriesinBrazil,

byGender,in%ofOnlineShoppers,April2012

• Purchased Mobile Product Categories in Brazil,

in % of Mobile Shoppers, May-June 2012

6. USERS / SHOPPERS (cont.)

• BreakdownofuniqueVisitorstoRetailCategory

WebsitesinBrazil,byRegion,in%,December2011

6. USERS / SHOPPERS

• Internet Users in Brazil,

comparedtootherBRICCountries,

in millions and in % Change, July 2011 & July 2012

• Breakdown of Internet Users in Brazil,

by Age Group, in %, January 2012

• Mobile Internet Users in Brazil,

in millions and in % of Population, 2010-2016f

• OnlineShoppersinBrazil,

in millions and in % of Internet Users, 2010-2015f

• OnlineShopperPenetrationinBrazil,

by Age Group, in % of Internet Users, April 2012

• BreakdownofuniqueVisitorstoRetailCategory

WebsitesinBrazil,byAgeGroup,in%,

December 2011


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Table of Contents (2 of 2)

We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS

In Q3 2012, multi-channel mass merchant Magazine Luiza generated 12% of its total revenues through online sales. Magazine Luiza: Profile

49

Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

Name of Company Magazine Luiza S.A.

Headquarters Franca, Sao Paulo, Brazil

Major Online Shop www.magazineluiza.com.br

Company Type Multi-Channel Retailer

Product Range Mass Merchant

Financial Data • Consolidated gross revenues of BRL 2.2 billion in Q3 2012, up by +15.2% from

Q3 2011 • Online sales of BRL 269 million in Q3 2012, up by +25.5% from Q3 2011

Year Ended December 31

News (E-Commerce)

• Magazine Luiza launched its improved online shop in November 2012, which aims at ensuring customer responsiveness through close contact. On the new website, product categories are organized by color and stores. Furthermore, customers receive recommendations based on their browsing and purchasing behavior. The new website also features higher browser and mobile device compatibility and claims to be faster than any other E-Commerce site in Brazil.

• In November 2012, Magazine Luiza diversified its online offering by opening a virtual florist. Besides buying flowers for specific categories such as birthdays and apologies, customers can order additions such as chocolates and books to go with the flowers.

• In Q3 2012, online sales accounted for 12% of total revenues of Magazine Luiza.

Trends Sales Users / Shoppers Products Shares Players

We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS

18

After credit cards, “Boleto” was the most preferred payment method of online shoppers in Brazil in the 12 months leading to May 2012. Preferred Payment Methods in Brazil, in % of Online Shoppers, 12 Months to May 2012

3%

7%

35%

0% 10% 20% 30% 40% 50%

Cash-on-Delivery

Debit Card

Boleto

Note: Boleto is an electronic invoice payment method in Brazil Source: NIC, May 2012

The most popular payment method of online shoppers in Brazil in the 12 months leading to May 2012 was credit card.

Trends Sales Users / Shoppers Products Shares Players

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Samples

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