From innovative idea to concrete business proposal

entrepreneurial innovation

Entrepreneurial Innovation is a programme for every entrepreneur and corporate entrepreneur that wants to implement innovation.

The expertise you gain in this programme will help you move forward. Especially when it concerns innovative ideas with a technological component.

For whom?

We would like to invite you for an intake interview if you have:

• atleast3yearsofworkexperience,• andaninnovativetechnologicalidea,oranideaforbusinessmodelinnovation,thatneedstobedeveloped.

added value For you and your company

You will:

• learnalloftheconceptsandtechniquesofentrepreneurialinnovation:teamsandcreativity,businessmodelling,entrepreneurialmarketing,entrepreneurialfinance,negotiation skills and venture presentation skills.

• convertinnovativeideasintofull-grown,concretebusiness proposals.

• learnhowtotransformanideastep-by-stepintoamarketable product or service.

• learnhowtobuildasuccessfulbusinessmodelaroundapromising technology.

• gainacriticalanalysisframeworkforevaluatingthecommercial feasibility of innovative business proposals.

It opened my mInd

" I feel very lucky to have been part of the Executive Master Class in Innovation and Entrepreneurship. My focus is normally more on product development and not on creating value and bringing products to the market. In a short time, I have gained an enormous amount of valuable knowledge that I have put into practice in my start-up company. “

Lilian Kuiper – Chief Customer Experience Officer, F-LinQ

Sophie Manigart enjoys discussing her views on entrepreneurial finance with you

meet your Faculty

• Prof Hans Crijns: specialised in entrepreneurship,growthmanagementand intrapreneurial innovation

• Prof Marion Debruyne: Vlerick’s expert in market strategy and innovation.

• Prof Wouter De Maeseneire: an expert inCorporateFinance,hiscurrentresearchareasinclude:valuation,realoptions,privateequity,venturecapitaland IPOs.

• Prof Sophie Manigart: an expert in the fieldofentrepreneurialfinance.

• Prof Katia Tieleman: focusses on negotiationandconflictmanagement,she is connected to the Harvard Negotiation Program at Harvard Law School.

• Prof Walter Van Dyck: leads the Innovation Management Cell and is an expertintechnology-basedbusinessmodels and corporate innovation strategies.

practical inFo

Dates and venues12days(3x4consecutivedays)+1dayproject presentationOctober2012throughJanuary2013GhentCampus,LeuvenCampus,High-Tech Campus Eindhoven

LanguageEnglish

Fee€7,945(excl.21%VAT)

programme design

Deep insight into the most important frameworks is central to this programme. Westartfromthefoundationoftheoreticalconceptsandinsights,andthenyouapply these concretely to your own innovative idea.

ThisEntrepreneurialInnovationprogrammeconsistsofthefirst3modulesoftheExecutiveMasterClassinInnovation&Entrepreneurship(p.12).

module 1: value creation

• Entrepreneurship:anintroduction• InspiringCreativity• Directingyourtalents• Businessmodelling:partI

module 2: value capture

• Entrepreneurialmarketing• Businessmodelling:partII• Negotiationskills• Financialplanning:therelationbetweenprofit-and-lossaccounts,cashflows

and balances

module 3: value delivery

• Financialplanning• Companyvaluation• Entrepreneurialfinance:negotiatingdealswithriskcapitalproviders• Venturepresentationandcommunicationskills

www.vlerick.com/entrepreneurial-innovation

apply now!

Please see Practical Info on the following page,orvisit:

practical inFo

registration

Action!Registeronline.

Questions? Please contact:Ghita GreefGroup Product ManagerT:+3292109894F:+3292109728ghita.greef@vlerick.comReep19000Ghent,Belgium

your certiFicate

Your active participation in one of our programmes qualifiesyouforaCertificatefromVlerickBusinessSchool.

Inaddition,whenyousuccessfullycompleteanExecutiveMasterClass,youcanjointheVlerickAlumni,aworldwidenetworkofmorethan16,000members in 100 countries.

cancellation

Consult our cancellation conditions at: www.vlerick.com/conditions

our team is here For you

online registration: quick & easy!

Registeronlinevia:

www.vlerick.com/innovation-programmes

Financial beneFits For you?

• 10%discountforpayingmembersofVlerickAlumni• SMEportfolio:subsidiesforFlemishSMEs.• VlerickSocialProfitGrantsfororganisationsactiveinthesocialprofitsector.

You’llfindmoreinfoat:www.vlerick.com/benefits

Follow the vlerick innovation network

Visit our website:www.vlerick.com/innovation-networkFollow us on Twitter: @Vlerick #InnovationParticipate in our LinkedIn group: Vlerick Innovation NetworkRianDeBruycker

ProgrammeAdvisorT:+3292109884rian.debruycker@vlerick.com

Ghita GreefGroup Product ManagerT:+3292109894ghita.greef@vlerick.com

Your contact details will be stored in a database of Vlerick Business School for the purpose of keeping you updated on our activities. Pursuant to the Belgian Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you are entitled to inspection and correction of data related to you as kept by Vlerick Business School.

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application Forminnovation management

Yes,Iwishtoapplyforthefollowingprogramme(s):

Strategising for Innovation Product Management Entrepreneurial Innovation Executive Master Class in Innovation & Entrepreneurship Corporate Innovation Management Vlerick Innovation Network

Inaddition,Iwishtoreceivemoreinformationonthemanagementprogrammesof VlerickBusinessSchoolthatIhavetickedonthereversesideofthisform.

EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013

INNOVATION MANAGEMENT

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please return this Form by FaX or post to:

VlerickBusinessSchool,attn.GhitaGreef,Reep1,9000Ghent,Belgium,fax+3292109728ghita.greef@vlerick.comYou can also apply online at www.vlerick.com/innovation-programmes

Iwouldliketoreceiveinformationonthefollowingprogrammes(pleasetick). Pleasereturnyourcontactingdetailstousbyfax,e-mailorpost.

general management AdvancedManagementProgramme e

International Management Programme e

Middle Management Programme d

Young Management Programme d & e

accounting & Financial management UnderstandingAnnualReports d & e

MasteringCostsandBudgets d & e

Fundamentals of Financial Management d & e

Strategic Cost Management e Valuation of Companies e Executive Master Class in Controllership e

Executive Master Class in Corporate Finance e

ExecutiveMasterClassinFinancialAnalysis andAssetManagement e

human resource management HRMwithImpact d

Compensation&Benefits d

ExecutiveMasterClassinHumanResourceManagement d

ict & business process management ICT-Management d

BusinessProcessManagementWorkshop d & e

ExcellenceinBusinessProcessImprovement e

ExecutiveMasterClassinBusinessProcessManagement e

BusinessIntelligenceWorkshop e

innovation management Strategising for Innovation e

Entrepreneurial Innovation e

Corporate Innovation Management e

Executive Master Class in Innovation & Entrepreneurship e

marketing & sales Introduction to Marketing Management d

Retail&TradeMarketing d

BrandManagement&Communication d

Product Management d

StrategicBusiness-to-BusinessMarketing d

ExecutiveMasterClassinB2BMarketingandSales e

operations & supply chain management Project Management d Purchasing Management e

Operational Excellence e

Executive Master Class in Supply Chain Management e

entrepreneurship KMO Challenge d

KMO Excellence d

Entrepreneurship for Managers d

people management & leadership The People Manager d

Executive Decision Making d How to Improve Your Emotional Intelligence d

Inspiring for Change d

Negotiating to Create Value d & e

Self-mastery d

Bestsellersreadforyou d

strategy StrategyinAction e

eXecutive master classes ExecutiveMasterClassinB-to-BMarketingandSales e

ExecutiveMasterClassinBusinessProcessManagement e

Executive Master Class in Controllership e

Executive Master Class in Corporate Finance e

ExecutiveMasterClassinFinancialAnalysis andAssetManagement e

ExecutiveMasterClassinHumanResourceManagement d

Executive Master Class in Innovation & Entrepreneurship e

Executive Master Class in Supply Chain Management e

mbas Full-timeMBA e

ExecutiveMBA e

ExecutiveMBAinFinancialServices&Insurance e

masters Masters in Financial Management e

Masters in General Management e

Masters in Marketing Management e

d Programme in Dutch e Programme in English

more inFormation on www.vlerick.com

the programmes oF vlerick business school